Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

MINITOO Women's Fashion Vintage nhta-24112 Style Flower Silver M Performance Style Dance Shoes 3 1/6" Heel 2 M UK Parent B011761UFO 5c08254
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
MINITOO Women's Fashion Vintage nhta-24112 Style Flower Silver M Performance Style Dance Shoes 3 1/6" Heel 2 M UK Parent B011761UFO 5c08254

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Gentleman/Lady Vagabond Women’s Zoe Trainers Parent B076254NHJ Complete specification range Low price classic style , ShangYi Ladies adult Latin shoes Fish mouth dance shoes Latin dance women's style with dancing shoes, with height... Parent B07CHXV96TBYLE Leather Sandals Ankle Strap Samba Modern Jazz Dance Shoes President Adult Soft Light Leather high-Heel Shoes... Parent B07DZQFK2FSummer big size women's shoes, metal C, decorative one, sandals, slippers, heel women's shoes Parent B072Q7T9F2HROYL Women's Dance Shoes C5-W13 Leather Latin/Chacha/Samba/Modern/Jazz Dance Shoes Parent B01I53PR3SCheeky Peaking Cat Design Ladies Flip Flops UK Shoe 4-8/Euro 37-41 (XFFS060) Parent B0767PRJ98Le Coq Sportif LCS R9xx Gradient Cut, Unisex Adults’ Trainers Parent B01FQ7MI0G , ShangYi Rome Wind Scrub Mosaic Color Shoes Velcro Trifle Sandals Parent B07CHFTDCKRieker 57725 Women Low-top, Women’s Low-Top Sneakers Parent B0014957VS , Dvs Women's Knox Shoe 9.5 B (M) US Grey Parent B004M8SNO6 , adidas Men’s Zx Flux Adv Trainers, Black, 6.5 UK Parent B07CTD6Z2DUnder Armour Speedform AMP Women's Training Shoes Parent B0182UQ2LUJSport by Jambu Women’s Mermaid Too-Water Ready Sport Sandal Parent B074KR59JZReebok Women's CL Renaissance Gum Classic Shoe Parent B00VYVVOFO , Agile By Rucoline 1304(21-A) Low Sneakers Women Parent B07D1RBNFBPuma Faas 900 Women's Running Shoes Parent B00ORNB6IG , JERFER Women Fashion Round Toe Suede Wedges Solid Color Shoes Martin Boots Zipper Boot 35-41 Black Khaki Shoes Parent B07HFM7SQ2 , Guardiani Women's Trainers White Bianco Parent B07CKNC63NECCO Women’s Soft 5 Low-Top Sneakers, Blue Parent B01ELFX588 , Cotswold Cranham Womens Leather Flats Black - Black - UK Sizes 3-8 Parent B07DWT76H7NIKE Womens WMNS Flex Experience W 6 Black/White Parent B01JH4FV7G , Etnies Women’s Jameson Sc W's Skateboarding Shoes, Floral Parent B00Y1PU7Q2 , Nike WMNS Sweet Classic AP Womens Trainers UK Size 5.5 (EU 39) Parent B002DGEYOW , ALDO Women's PORTORFORD Sneaker, White, 10 B US Parent B0791SG1GNHYLM Woman Open Toe High Heel Cross stripes female sandals Parent B0739N8CW5ALDO Women's PORTORFORD Sneaker, White, 7 B US Parent B078WGC62TNIKE Women’s 859544-901 Fitness Shoes Parent B01N47LFNHALDO Women's PORTORFORD Sneaker, White, 11 B US Parent B079236D1Z , Windsor Smith Racerr Leather Women, Smooth Leather, high-top Parent B075F8PVDG ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 Man's/Woman's adidas Womens Wheelhouse 3 Parent B01J2I0AVO Good world reputation stable quality Perfect processingSkechers Gowalk 3 Women’s Walking Shoes Parent B00LL2O2O6 , Binying Women's Sweet Style Bohemian Diamond Flat Beach Sandals Parent B06X6LSQLM , Gola Women’s Harrier Squared Blush Pink Trainers Parent B01M5G4IT4 , AIMENGA Flat Shoes New Sports Shoes Casual Shoes Women Students Thick Sole Breathable Flat Shoes B07G64GN6D ParentXUE Women's Latin Shoes/Salsa Shoes/Ballroom Shoes Satin Heel Dance Shoes Bronze Party & Evening (Color : A, Size... B07DB5X2GQ ParentKPHY Transparent Summer Dew Toe Thick Heel 5Cm High Heel Shoes Rear Empty One Word Buckle Sandals. B07DBPJTWK ParentReebok Women’s Freestyle Satin Bow Hi-Top Trainers, White B077TX85W1 Parentadidas Revenergy Boost Tech-Fit Ladies Running Shoes B00MHP8T36 Parent , Bugatti Women’s V71301 Ankle Boots, Black B01ETA6OHO Parent , NIKE Women’s WMNS Dual Fusion X Running Shoes B00VKO9X6M Parent , ZHZNVX HSXZ Women's Shoes PU Winter Fall Comfort Bootie Boots Chunky Heel Booties/Ankle Boots for Casual Red Black B078JTD4S6 ParentClarks Fianna Joy Ankle Suede Boot with Cosy Cuff, Taupe, 4 UK, EU 37 B07GVQ1B5F ParentQxw Thick and high heel Thick Bottom Round Head Cloth Women's short Boots B076Z9262R ParentYXLONG New Round Head Boots Children Spring And Autumn Thick With Martin Boots Ladies High Heel Women Short Boots... B07HCMQ11H ParentMINITOO GYMZ690 Womens Cut-Out Red Satin Evening Party Prom Bridal Wedding Shoes Pumps Sandals Flatfs UK 8 B074RZJK53 ParentCalaier Women's Caguitar Court Shoes Blue Size: 2 UK B01N3O8IL7 Parent , Steve Madden Footwear Women’s Byrony Closed-Toe Pumps B01M7WTX0F ParentHÖGL Women’s 5-10 6700 1400 Closed Toe Heels B0785P58ML Parent , Wynsors New Mens/Gents White Slip On Hygiene Shoe - White - UK Sizes 6-13 B00E7PKN3I ParentLinzi Aston - Silver Metallic Classic Pointed Court Heel B07B9M6CNH Parent , Womens Pointed Closed Toe Court Shoes, Mid High Heel Pumps Sexy Slip On Office Ladies Court Shoe Juleya B075W6D7XY ParentCofra FW230-000.W41 Size 41 S3 SRC"New Sea" Safety Shoes - Black B018K8T25M Parent , Women's Wedding Shoes 9872-12 Round Toe Flats Wedding/Party & Evening Wedding Shoes B076PNH4HY Parent , Lacitena Elegant Pin Flock Black Sandals Women Shoes Summer Sandals B07FNKQZMP ParentDyeables Women's Myra Manmade Dress Sandal B00FZI9O40 Parent , MINITOO Ladies TH129 Mary Jane Platform Black Satin Wedding Ballroom Latin Taogo Dance Sandals 5 UK B00THXTNIG ParentCinzia Soft IAV11 004 Sandal Women B079M73LKF ParentKaloosh Women's Beautiful Pointed Toe Beading Stiletto High Heel Buckle Strap Party Drass Sandals B07BFTT5KS Parent , MOOKEY High Heels Stiletto Heels Prom Shoes Sandals Pink Black Silver Closed-Toe Dance Sweet Sexy Bridal Bridesmaid... B07C91P4WV Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

MINITOO Women's Fashion Vintage nhta-24112 Style Flower Silver M Performance Style Dance Shoes 3 1/6" Heel 2 M UK Parent B011761UFO 5c08254 - slopshot-billiards.com

All posts