Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Ash Venus Venus Buckle Trainers B0797VWKJF Pastel Blue Trainers Leather Parent B0797VWKJF 5160395
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Ash Venus Venus Buckle Trainers B0797VWKJF Pastel Blue Trainers Leather Parent B0797VWKJF 5160395

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Puma Basket Heart Denim Women, Women’s Basket Heart Denim Women Parent B01LX1EF5CStella McCartney Ultra Boost Trainers White 4 UK Parent B07FLS3CSLPuma Women Shoes/Sneakers Basket Maze Parent B079JDC84MConverse Women’s 144666C-302 Gymnastics Shoes Parent B00GXR6WHOSuperga Women's 2750 Crushedvelw Sneaker, Parent B07BGLWND9 , Geox Women’'s D Carum C Low-Top Sneakers Parent B0792HGR15DC Men's Heathrow Prestige Unisex Casual Skate Shoe Parent B00ZPVOFR8Josef Seibel Women’s Neele 34 Hi-Top Trainers, Blue Parent B06XNN9D85Puma Unisex Adults' Suede Classic + Sneakers Parent B00PUFKGSGFANQIANNAN Shoes Winter Slippers Home Butterfly Knot Indoor Slippers Parent B07HQQKD38 , Superga - 2750 - S001L02790ACOTWLINEAS915 Parent B07FW14Y1C , Tamaris Women’s 23619 Low-Top Sneakers, Cloud Comb, 2 UK Parent B01MXJB8R1RTRY Women'S Sandals Comfort Pu Spring Summer Casual Comfort Almond Blushing Pink Blue Under 1In Parent B074DVPMYB , Ladies Casual Spot On Bow Trim Denim Mules Parent B00K2XULYK , Converse PL 76 Ox 155318C, Trainers Parent B07DD37GK2RTRY Women's Shoes Rubber Fall Combat Boots Boots Chunky Heel Round Toe For Outdoor Black Parent B076CNKF7TSanuk W Bianca Tx Sneakers Parent B01B6XOKQ4Biodynamix Biodyna Mix Active Ladies Special Round Gondola Sole Shoes Trainers Comfort Shoes Fitness Walking Trainers... Parent B00K6ADPWO , adidas Women’s Essence Handball Shoes, Ftwwht/Silvmt/Iceyel Parent B072LPWW23 , Grunland SC3947 CEDO Scarpa Donna P. Parent B07GNRFZC5Calvin Klein Giselle Ck Logo Flower Print, Women’s Low-Top Sneakers Parent B01MTSUCN8Qingchunhuangtang@ Summer flat sandals chain cool slippers dew-slotted and sandals beach shoes Parent B07BT9WC9Y , Gentlemen/Ladies GURADIANI Women's Trainers Rosa/Oro Parent B0769YMWYW High quality and cheap Online export store Don't worry when shopping , HBDLH Scarpe da donna/Summer Wear Women'S Shoes Drill Sets Casual Cool Slippers Fashion Semi Trailer Parent B07G8B1QV5 , Skechers Empire- Take Charge, Women’s Low-Top Sneakers Parent B01LXTLKU3 , Vans U Chukka Slim, Unisex Adults’ Trainers Parent B00DS1SSYSReebok Women’s Cn1967 Running Shoes, Grey Parent B077MLYHZDMTNG 69583, Women’s Sports Shoes Parent B011O6VKOICalvin Klein Women’s Irah Sneaker Parent B0787BPRN9 ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to

Filed Under: Media

Oct 3 Pure Leather Split Rubber Sole Jazz Dance Shoes, Black (UK 12 small kids) Parent B00GEK9LIMKeds Women’s Tpl Embroidered Crochet Cream Trainers, Off White Parent B07796PDWN , Crime London Women’s 25310ks1 Low-Top Sneakers Parent B077H2WZRN , AN Womens Casual Hiking Travel Urethane Walking Shoes DGU00491 Parent B07GK328F5 , Puma Ladies Sports Trainer 347412 Parent B01GK0UCBUYMFIE Ladies' antiskid hollowing out shower cool slippers soft foam soles swimming pool shoes and bathroom shoes Parent B07CF746GH , YMFIE Spring and autumn Mianma lovers Home Furnishing home slippers cotton mop and men's and women's wood floor... Parent B07BR5F6JM , Under Armour Women's Strive 6 Training Shoe Parent B0182WB2EUMINITOO TJ7130 Ladies Girls Snake-Print Ankle Strap Blue Synthetic Dance Shoes UK 5.5 Parent B0777HBSYG , FYM SHOES DYF Women's Shoes Solid Color Large Size Sharp High Heel Plush Metal,Black,37 B0796RFJTB ParentKPHY Summer Women'S Shoes/In Summer 8Cm High Heels Jokes Elegant Pointy Sexy Thin And Empty. B07F8B3ZW5 ParentHKM Riding Boots Valencia, Regular Length/Width, Black/Grey, 42 B07GT488JF ParentLiebeskind Berlin Women’s Lf175030 Calf Ankle Boots B01LYVQIP3 Parent , FunnyPrint Women High Top Skate Shoes Traveling Sneaker for Daily Wear,Walking,Traveling,Hiking B07HHPZRJ4 ParentYRU Ladies Shoes New - LASO - Black B07GDTXGSY ParentMan's/Woman's Zanni and Co Nellie B07HB2PNZ7 Parent Special price real International big nameYukun High heels Fairy High Heel Female Pointed Stiletto Banquet Red Wedding Shoes Bridal Shoes Black Single Shoes... B07HD2L5VH Parent , Coral Suedette Wedge Court Shoes with Gold Glitter Heel B01A61VTV6 Parent , COOLCEPT Women Fashion Ankle Strap Court Shoes Middle Block Heel Pumps Closed Toe Shoes B06XNJMKTC Parent , s.Oliver Women’s 28302 Wedge Heels Sandals B01N631SDR ParentMade In Italy Women's Fashion Sandals B07B6BCJJT ParentHigh-Heeled Shoes for Women - Rainbow 2018 New, 6.5cm Thick Heel Sandals Women Fresh Student Shoes B07CXQ2H15 ParentJSHOE Women's PU Latin Salsa Dance Shoes/Tango/Tea/Samba/Modern/Jazz Shoes Sandals High Heels,Gold-heeled6cm-UK2.5... B078W7ZP2M ParentElobaby Women's Dance Shoes Cross Platform Peep Toe Satin Sandals Jazz/7.5cm Heel B07DH4PHN3 Parent , Springfield Women's Sandal with Metallic Straps B00CD8XFFY ParentLongFengMa Women Sexy Party Shoes High Heel Ankle Wrap Slingback Platform Sandals B071CP2M5D ParentTamaris Women's 1-28221-36-919 Composition Leather Ankle Strap Sandals B01C4BA7M8 ParentBestJuly Womens Sandals Block High Heels PU Buckle Strap Peep Toe Ladies Court New Trendy Shoes B07BNPCNSX ParentBalaMasa Womens Fringed Non-Marking Mini-Size Urethane Sandals ASL05020 B07F353Z7T Parent , Lunar Ladies Barnes Wedge Sandals In Black B07BL39RRG Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to

Filed Under: Media, Get to Know WMI

Ash Venus Venus Buckle Trainers B0797VWKJF Pastel Blue Trainers Leather Parent B0797VWKJF 5160395 - slopshot-billiards.com

All posts