Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

KPHY Middle Sandals Women Summer Heel New Style Mouths Rough Heel Middle Heel Lady Shoes Toes Fish Mouths Word Buckles 9Cm High Heels... B07BZGWJ47 Parent b9814c4
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
KPHY Middle Sandals Women Summer Heel New Style Mouths Rough Heel Middle Heel Lady Shoes Toes Fish Mouths Word Buckles 9Cm High Heels... B07BZGWJ47 Parent b9814c4

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

KPHY The New 10Cm All-Match High-Heeled Shoes Waterproof With A Fine Ladies Shoes Autumn And Winter Tip Single... B07CBMZ5TJ Parent , KPHY Spring And Autumn New Rough Heel Middle Heel 6Cm High Heel Small Fresh Spring Spring Shoes Spring Single... B07CBN1VD1 ParentSHOESHAOGE Sandals Female Pointed Women'S Shoes White Shoes Which Were Lattice Children With Bare-Color Butterfly... B07CDR8N2P Parent , KPHY Fish Mouth Female 7Cm Sandals High Heels Sexy Jacobs New All-Match With Thick Single Spring Waterproof Shoes... B07CF7YMJZ ParentKPHY White Shoes Spring New Comfortable The Increase In Female Lok Fu Shoes Leisure All-Match Thick Soled Shoes... B07CF8554H ParentGTVERNH-Women'S/Ladies/Fashion/Summer/Waterproof Platform 4Cm High Heels Sandals 5Cm Increase Slope Heel Tie Personality... B07CF822CK Parent , Qingchunhuangtang@ Square Slippers Shoes With A Rough Documentary Rivets Sandals B07CF85FPN Parent , KPHY Word Buckle 7Cm High Heel Shoes Rough Heel New Style Water Drill Women'S Shoes Early Spring Season Shallow... B07CF8554S ParentAGECC Sandals High Heels Fish Mouth Shoes Children'S Heels And Women'S Shoes B07CG1NKXR Parent , AJUNR New/Fashion/Work/Ladies T Desk Spring Embroidered 6Cm High-Heeled Shoes Single Female Broken Down By That... B07CFWYN5N ParentAGECC Cold Towels High Heels Heavy Heels Thick Bottom Women Shoes Sandals Waterproofing Table Fish Mouth Female... B07CG2FYKL Parent , AGECC Fish Mouth Sandals Female Rough Heel Antique Waterproofing Women Shoes B07CG24PBB ParentAGECC Sandals And Super High Heel Fish Mouth Shoes B07CG2KYDK ParentJIANFCR Women's Shoes Candy Color High Heels Fish Mouth High Heels Waterproof Platform Evening Dress Fashion Shoes... B07CG4Q7Y5 Parent , HXVU56546 The new high-heel shoes Summer sandals model Show Shoes Bold and sandals B07CG3WBQG Parent , Women's Shoes Satin Spring Summer Comfort Ballerina Bride Bridesmaid Wedding Shoes Peep Toe Flat Heel Pearl Rhinestone B07CGPJ19R Parent , GAOLIM Single Shoes Women With Thick With Round Head Cross-Students With Light And Versatile Seasons Women Shoes B07CKW8RCW ParentGAOLIM Single Shoes Female Spring Tip Flat Footwear Strap Light-Shoes Students And Versatile Women'S Shoes Shoes B07CJZKT7G Parent , GAOLIM Single Women In The Spring Shoes Thick With High-Heeled Shoes Shallow Mouth Shoes Tip Students Wild Women... B07CKX4GMD Parent , GAOLIM Single Shoes Female Spring With Students In A Rough And Wild Light-Shoes Bow Tie And Versatile Women'S... B07CKWVD38 Parent , GAOLIM Single Shoes Female Rough In Spring With The Shoes With Light Pearl Students Four Seasons Wild Women Shoes B07CKY6RKY ParentGAOLIM Single Women In Autumn Shoes With Thick And Square Head Slotted Strap Light-Shoes Minimalist And Versatile... B07CKXJW4G Parent , GAOLIM Autumn And Winter Frosted Tipped Boots Women High-Heeled Boots Rough With Short Single Shoes And Bare Boots... B07CKYLPDR Parent , GAOLIM Single Shoes Female Spring With Bold, With Round Head Slotted Fasteners Students Wild Light Of Women'S... B07CKYLPD5 Parent , GAOLIM Single Shoes Female Flat Spring Light-Cross Straps Square Head Grandma Shoes Students Wild Women Shoes B07CKYVNT3 Parent , GAOLIM The Water Drilling High-Heeled Sandals Summer Waterproof Single Slotted Strap Shoes B07CKYVNSR Parent , GAOLIM Single Shoes Female Rough To Follow In Small Low-Light With A Square-Toe Cross Strap Buckle Women Shoes B07CKYZZZH ParentGAOLIM Single Shoes Female Spring With Students With Bold, Round Head Light-Shoes Slotted For Wild Women Shoes B07CKZ93MQ Parent , GTVERNH Women Shoes Spring Summer Tips With The Cat Wild Slotted Broken Down By The 7Cm High Heels With Small... B07CRDJX7V Parent

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to

Filed Under: Media

Oct 3 Women's Mesh Sneakers,Comfort Damping Trainers Shoes,Light Breathable Athletic Sneakers,spring Summer Autumn Fall... Parent B07GZHDSQ9Shoe the Bear Women’s Dusty L Hi-Top Sneakers Parent B01MG327PW , Converse Unisex-Adult's All Star Ox Shoes (White/Almost Black) Parent B07BDNRNBQ , Pepe Jeans Sneakers PLS30657 999BLACK 41 Black Parent B07BF6BNMG , Supra Vaider Womens Hi Top Trainers - Black Parent B00JLL9I1GVolcom Women's One Way 2 Oxford Parent B00LIHRBG0 , Showaflops Women's Foam Antimicrobial Shower & Water Sandals (Girls 2/3, XOX) Parent B00JRD9ZPWTBS Women’s Oxygen C7 Multisport Outdoor Shoes B01M25P893 ParentKPHY A Female Buckle Sandals In Summer With New Popular Shallow Mirror Coarse Fashion Shoes All-Match B07BZM18DG ParentMBT Schuhe Nama deep black Women (400150-138) B005MJAIMY Parent , GLTER Women Mules Open Toe Sandals 2017 Summer New Leather Thick Bottom Slippers Female Beach Metal Buckle Word... B072J8KLN4 ParentJSHOE Women's Dance Shoes Latin Salsa/Tango/Tea/Samba/Modern/Jazz Shoes Sandals High Heels,Black-heeled6cm-UK4.5... B078W7BFWQ Parent , Coolcept Women Stylish Pointed Toe Short Boots Zip B07GHG9PC3 ParentCinzia Soft IAB601471 Ankle Boots Women B07D1Y2HYG Parent , Donyyyy Thick heel boots, long boots, knee boots, fish mouth, elastic cloth, and women. B07DCQMXM5 Parent , Womens Flat Zip Casual Over The Knee Ladies Evening Sexy Boots Shoes B07GZQ5MF6 ParentBalaMasa Womens Flatform Elastic Band Closed-Toe Solid Urethane Boots ABL09605 B0778HSQGD Parent , Shiney Women's Boots 2018 Heeled Chunky Heel Booties Straps Suede B07HF5R77L Parent , Suave Kate Grey Comfort, Casual, Mary Janes, Court Shoes B01B4SIND2 ParentAdeeSu Ladies Buckle Chunky Heels Round-Toe Pink Urethane Pumps-Shoes - 1 UK B071RP7J71 ParentGUESS Women's Eva Heeled Sandal B01M1L1OQV ParentZara Women's Beaded d Orsay Shoes 5516/301 B07G9JJ22H ParentLsm-Sandals Women's Wedge Heel Peep Toe Sandals B07CWM35H1 ParentSandals, Heel, Pointed, Buckle, Midheel, Women's Shoes B07H4HWX64 ParentFemaroly Summer High Heels Flip-Flops Women's Increased Fashion Sandals B07G2STC8J Parent , yalanshop Fashion Spell Color Female Sandals Tip Ultra-High With Women'S Shoes Tide, Pink 39 B07C9GRMBL Parent , Yiwuhu The First Layer Of Leather Bow Baotou Slippers Wild (Color : Brown, Size : 6.5 UK) B07H7L56KG ParentVan Dal Elsa Slip Wide Fit Shoes 6 Black B00FO6H7PG Parent , Allhqfashion Women's Pu Buckle Closed-Toe High-Heels Sandals B07GYWZ8N1 Parent , xiao123 Canvas Female Spring Wild Flat Sports Shoes Dark Green Fashion Simple Harajuku Style Small Fresh Jobs... B07F82VPMJ Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to

Filed Under: Media, Get to Know WMI

KPHY Middle Sandals Women Summer Heel New Style Mouths Rough Heel Middle Heel Lady Shoes Toes Fish Mouths Word Buckles 9Cm High Heels... B07BZGWJ47 Parent b9814c4 - slopshot-billiards.com

All posts