Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Men's/Women's Blu First Byblos varieties - boutique Funny_682313 B07D71NM8H Parent Many varieties First grade in its class Preferred boutique 744459c
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Men's/Women's Blu First Byblos varieties - boutique Funny_682313 B07D71NM8H Parent Many varieties First grade in its class Preferred boutique 744459c

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

ligaosheng Women's Sandals Summer Comfort Light Soles PU Athletic Dress Casual Flat Heel Buckle Flower Black White... B07FJQR19T Parentligaosheng Women's Sandals Summer Creepers Comfort Fleece Athletic Casual Creepers Buckle Polka Dot Black Red... B07FJQCNLM Parent , ligaosheng Women's Sandals Spring Summer Fall Other PU Party & Evening Dress Casual Chunky Heel Others Black Red... B07FJQWD7K Parent , ligaosheng Women's Sandals Summer Slingback Comfort Light Soles PU Fleece Office & Career Athletic Casual Flat... B07FJQV12P Parentligaosheng Women's Sandals Spring Summer Fall Other Fleece Party & Evening Dress Casual Chunky Heel Others Black... B07FJR4PMP ParentKhrio Sneaker 1304 Silver - Argento, 38 B07FM3F4X6 Parent , ligaosheng Women's Sandals Spring Summer Fall Other PU Party & Evening Dress Casual Chunky Heel Others Black Pink... B07FJS47JG ParentYMFIE Summer ladies square heel sling with open toe high heel sandals sexy temperament high heels B07FN723GW ParentKhrio Sneaker 1220 Platinum - Platino, 35 B07FM8N5F9 ParentYMFIE Summer European-style pointed sequins with sleek fashion temperament with high heels B07FPKY121 Parent , YMFIE Ladies sexy temperament high heels summer stiletto rivets transparent fashion open toe high heel sandals B07FNCQVD8 ParentDHG Word Buckle Retro Flat with Fresh Students Fairy Female Feet Sandals B07FPN54S2 Parent , YMFIE Summer sexy temperament satin simple open toe high heel sandals stiletto fashion high heels B07FPPK2SM ParentYMFIE Ms. simple fashion stiletto with pointed sexy temperament high heels B07FPX9YPY Parent , YMFIE Spring and summer ladies pointed stiletto shallow mouth fashion sexy temperament party banquet high heels B07FPSWSRS Parent , YMFIE Spring and summer ladies shallow mouth hollow stiletto pointed fashion high heels B07FR9CW8B ParentAGECC Square Head High Heel Slender Heel Waterproof Table B07FTJ2P8C ParentSED Word Buckle Retro Flat with Fresh Students Fairy Female Feet Sandals B07FRK1B8G ParentAGECC Super High Heels 12 Cm Night Stage Waterproof Table Strap And Professional Toe Toe Sandals. B07FTLVNKN Parent , AGECC Super High Heels 12Cm Night Stage Waterproof Table With Buckles Bow Tie And Toes. B07FTKWB1C ParentAGECC Super High Heels 12Cm Waterproof Table With Thin Bandages Toes Suede Girls Sandals. B07FTRQ62K ParentSkechers Sneaker 898 Black - Nero, 39 B07FTPXK1J ParentYMFIE Sweet bow open toe high heel sandals summer fashion comfortable square transparent heel high heels B07FXYBXQ9 ParentSkecher Bobs Sport Ring Master Womens Running Sneakers Athletic Shoes (11 B US, Navy) B07FW277S3 ParentReebok Women’s Princess Lthr Fitness Shoes B07FYW7XJK Parent , Harry Hall Womens/Ladies Hartford Zip Front Leather Jodhpur Boots B07FYSP2SN ParentU.s. Polo Assn GALAD4130S8/T1 Low Sneakers Women B07G14ZBV1 Parent , NSX Word Buckle Retro Flat with Fresh Students Fairy Female Feet Sandals B07G14DT5V Parent , KPHY-Elegant Slope Heel Slippers Thick Summer Sole Waterproof Table Leather Slippers 11Cm High Heel Thirty-Eight... B07GGYVS7H Parent ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to

Filed Under: Media

Oct 3 Le Coq Sportif LCS RXX 2 Tones s Blue 1810236 Parent B078WYJ9QGMr/Ms Waldläufer Haga - 305007202001 Parent B0781LR4WJ Fashion pattern Primary quality Easy lifeGentlemen/Ladies Qupid Women’s Hiking Boot Parent B075WK91LF We have won praise from our customers. comfortability Comfortable and natural , New Balance Women’s 520 Training Running Shoes Parent B01943E1DU , HGTYU Women'S Shoes Summer Rough Heel Female 6Cm Heel Parent B07CBZH7YWMBT Women's Trainers Pink Pink Parent B07F89Y5VPDolce Vita Women's Bobbi Slide Sandal Parent B0784HJ5KL , MINITOO GL261 Women's Closed Toe Mesh Synthetic Salsa Latin Dance Shoes Party Pumps Parent B078GRFBFMDC Women Shoes/Sneakers Danni TX Parent B01N9YOKVMSendIt4Me Ladies red canvas peep toe wicker wedge sandals B00VGTLKHG ParentHXVU56546 Winter Fashion Warm Lady Cotton Flat Non-Slip Padded Leatherette Shoes B0787X4NR5 Parent , adidas outdoor Women's Terrex Choleah High CP Walking Shoe, Black/Black/Chalk White, 10 M US B01MU7SUIP Parent , Vic's 8812D Ankle Boots Women B01CZC2Q3E ParentMan/Woman Lucky Women's Lk-Khoraa Boot B01EIG0BP0 Parent Best-selling worldwide special function As of the latest model , Skechers Women's Nobel Ankle Bootie B06XCTFD81 Parent , Waldlaufer Mimi Ladies Ankle Boot B07G5FVRZ5 Parent , TAOFFEN Women's Flat Mid Calf Warm Winter Boots B01M0Q0AYZ Parent , DoraTasia Women's Bow Tie Chunky Mid Heel Shoes Warm Fur Snow Mid Calf Boots B078RHDFB2 ParentDKSUKO Women's Wellies Wellington Ankle Rain Boots Chelsea Rubber Boots UK 4-8 B07DN8TTNZ ParentRFF-Spring, summer and autumn shoes Heels Sandals/Ankle Strap Sandals/Open Toe Sandals/Women’s Sandals/Summer... B07CB9RW2C Parent , Elobaby Women's Elegant Pointy Toe Wedding New C0255-27 Party Office Toe Low Mid Kitten Heels B07B7K7D5N ParentCalaier Women's CA-0022 Court Shoes Beige Size: 6 UK B071D3JS24 Parent , Chinese Laundry Women’s Ace Platform Dress Sandal B01GKR8W4W ParentMr/Ms Waldläufer Heliett, Women’s Sandals B016DBOUH8 Parent for you to choose Won highly appreciated and widely trusted at home and abroad Very good classification , SHOOT Shoes Sh-163032 Damen Sommer Schuhe, Women’s Wedge Heel Platform Sandals B018JU7F5U Parent , Black Summer Fish Mouth Shallow Mouth Sandals Metal Pearl High Heels B072QDZ79C ParentYELLOW Sandals and Slippers for Women, Colour Brown, Brand, Model Sandals and Slippers for Women CALOBRA Brown B07CP8TCSQ Parent , DANDANJIE Womens Shoes PVC Spring Summer Comfort Transparent Boots Sandals Walking Shoes Wedge Heel Open Toe Flip... B07DG5GFN5 ParentMen's/Women's Benavente Women’s 110026 Shoes B07FTBTH8X Parent Packaging diversity Pleasant appearance Various latest designsYUCH Ladies' Cool Boots On The Flat Bottom and Breathable Sandals in Summer B07DL9MY1G Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to

Filed Under: Media, Get to Know WMI

Men's/Women's Blu First Byblos varieties - boutique Funny_682313 B07D71NM8H Parent Many varieties First grade in its class Preferred boutique 744459c - slopshot-billiards.com

All posts