Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

GTVERNH-Leather 14767 Boots With Bold Boots With Shoes Tip Martin Boots Kraft Single Boots And Bare Boots Women Shoes B078JLLZD5 Parent bb379f8
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
GTVERNH-Leather 14767 Boots With Bold Boots With Shoes Tip Martin Boots Kraft Single Boots And Bare Boots Women Shoes B078JLLZD5 Parent bb379f8

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

KHSKX-Red 2.5Cm Middle-Aged Single Women Shoes Mom Shoes Spring And Autumn Spring Korean Version Of Women'S Shoes... B078KVP7XR ParentKHSKX-Black 2.5Cm Thick With Single Women New Spring Shoes Casual Women Shoes With Low The Bow Tie Style Tips... B078KVQ74C ParentKHSKX-Black 10Cm Stylish Women High-Heeled Boots Round Head Fine With Martin Boots Xi Shi Velvet High-Heeled Boots... B078KVRRQX Parent , KHSKX-The New Summer Leather Net Yarn High-Heeled Shoes Bow Tie The Water Table Sewn Line With Bold Exposed Shoes B078KVTMDP ParentKHSKX-Black Leather Upper 6Cm Tip Fine With Cats And The High-Heel Shoes Women Martin Short Boots And Shoes During... B078KVTMFK ParentKHSKX-Black 3Cm Deep Mouth Single Shoes Women New Spring Round Head Strap Women Shoes Flat Base With A Large Number... B078KVX4B5 ParentKHSKX-The Gold 4Cm Single Shoes Spring And Summer New Women Shoes Stylish Light Mouth With Shoes B078KVYGQD ParentKHSKX-At The End Of The Fall Flat To Increase The Long Boots Stretch Fabric In A Single Shoes And Boots And Versatile... B078KVZ345 ParentKHSKX-Brown 3.5Cm England Fan Martin Boots Women Flat Base Plus Velvet Small With Short Boots The New Wild Winter... B078KW2D5L ParentKHSKX-The Red Shoes 4Cm Mother Elderly Female Cotton Shoes Warm Winter Anti-Slip Plus Velvet Boots And Thick Autumn... B078KW2D65 ParentKHSKX-Black Round Head Bold And Women Shoes U-Boots Female Zipper-Su And Bare Boots Martin Boots B078KW4NQY Parent , KHSKX-Black 2.5Cm Winter Mother Shoes Cotton Shoes Plus Velvet Flat-Bottomed Boots Faux Leather Soft Bottom With... B078KW5S7W ParentKHSKX-Green 7Cm High-Heeled Single Shoe Girl The Spring Break Women'S Singles Shoes Fine With The Tip Of The High-Heel... B078KW7M5F ParentKHSKX-With Pure All-Match Shoes Suede With Fine Pointed Shoes Ladies Thin Atmosphere With Boots B078L21G4Z ParentKHSKX-Autumn And Winter Red 8Cm Damask Cloth Tip And Shoes High-Heeled Boots With Elastic Thin And Female Boots... B078KW99RT Parent , KHSKX-Gray 8Cm High-Heeled Martin Boots Plus Velvet Warm Mouth Thick With The Barrel The Korean Version Of The... B078KZTB86 Parent , KHSKX-Red 6Cm Thick With High-Heeled Shoes In The Tip Of The Girl With The Short Barrel Martin Boots Spring And... B078KW9B3Q Parent , KHSKX-The New Korean Version Of The Autumn Winter Martin Boots Female Retro Tip Cotton Shoes Boots And Versatile... B078KW7M89 Parent , KHSKX-Wine Red 8Cm Single Shoes Waterproof Taiwan Female Spring And Autumn New Women Shoes Round Head With Rough... B078KWB7MK ParentKHSKX-Tip Thick With High-Heeled Shoes Women And Boots Martin Boots The New Side Zipper Satin Single Boots B078KWFFRY ParentKHSKX-The Red Tip 9Cm High Heels Girl Fine And Elegant Wedding Shoes Female Employment Work Commuting Women'S... B078KWCJQM ParentKHSKX-10Cm High Heel Shoes Woman Chelsea Boots Winter Martin Boots Thin Metal Heel Rivet Short Boots B078L3GQRF ParentKHSKX-Red 6Cm Slopes With Single Shoes Female Fall Women Shoes Sponge Cake Thick Shoes High-Heeled Casual Shoes... B078KWFCG8 Parent , KHSKX-The Red Single Shoes Thick With High-Heeled Shoes Woman In Light Of 7.5Cm Women Shoes Pointed Shoes Leather... B078KXXD5G ParentKHSKX-Black 4Cm Mother Shoes Winter Women Boots Cotton Shoes Autumn Winter With The Fleece Boots Middle-Aged And... B078KWGKB8 ParentKHSKX-Black Women'S Shoes Boots The New Over The Knee Boots With A Flat Base And Stretch Fabric Long-Legged Girl... B078KWCJRF Parent , KHSKX-The Trendy Green With High 9Cm Women'S Shoes The Spring Single Shoes Female Net Yarn Breathable High-Heel... B078KX45HV ParentKHSKX-Brown 5Cm Martin Shoes Women'S Singles Shoes Boots Side Zipper Bare Boots Round Head Rivets Thick With High-Heeled... B078KX45J4 ParentKHSKX-The Glossy Black 6.5Cm Tip Low Help Shoes The New Single Shoes Female Light-Slotted Fasteners With Bold... B078KXR1V8 Parent ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 NIKE Unisex Adults’ Hypervenom X Proximo Ii Df Ic 852577 404 Trainers, Mehrfarbig (Indigo 001), 8 UK Parent B06Y2CL7M1 , Man/Woman Nike Racer Women's DualTone Parent B073S9BJQX durability Carefully selected materials Popular tide shoesEastland Women's Ophella Dress Sandal B015Z984EY Parent , Puma Women's Fenty x Jelly Slides Parent B072LDKTTKReebok Women’s Cn1477 Trainers, Purple Parent B077461RFQ , AJUNR New/Fashion/Work/High-Heel/Women Sexy 9Cm High Heel Shoes Fine Heel Pointed Head Suede Bridesmaid Single... B07CDQZ9CL ParentGentleman/Lady Etnies Women Shoes/Sneakers Scout B074PWG2T2 Parent the most convenient Clearance Very good colorNEWROCK NR M.SP9814 S1 Black - New Rock Boots - Womens B01C3A0194 ParentA&N Girls Chunky Heels Back Zipper Carved Flower Soft Material Boots B06XMRFTZX ParentMarc Fisher Womens Mallory Closed Toe Ankle Fashion Boots B01G2LJJRK Parent , American Rag Womens Varya Closed Toe Ankle Fashion Boots B07HK71CWQ ParentKolnoo Womens BFCM Furball High Heel Slingback Buckle Strap Fashion Sandals B0785LNYK4 ParentFLYRCX Women's low-heeled pointed shoes bow shallow mouth comfortable retro single shoes work shoes, 37 EU, A B07GCJRTNF Parent , Ivanka Trump Women’s Candi Pump B06XGY1GGT Parent , HÖGL 9-124500-0100, Women’s Closed Pumps B00OLPGY5U Parent , Rieker Women’s Z4210 Ankle Boots, Cayenne B01FJX2PIW ParentTingtingbin Female Sandals Sandals Women Flat shoes Slippers Sandals Open Toe Outdoor Shoes Women B07FZ97569 Parent , RAZAMAZA Women Comfort Square Toe Mary Janes Shoes B07H1F5YXR Parent , Allhqfashion Women's Frosted High-Heels Pumps-Shoes with Platform and Pure Colour B018N843XK ParentFly London Women’s Simb389fly Brogues B07CHRKPCD ParentLeather Pied-Nu Comfort Sandal Blue Enval B01DV8QI2Q Parent , OLGA RUBINI Women's Elegant Shoes Suede (4 UK / 37 EU, Blue) B01N768Z2W ParentVitalo Women's Sexy Stiletto High Heels Platform Sandals Ladies Ankle Strap Evening Party Shoes B07F68L7YT Parent , RUGAI-UE High heeled women's shoes, summer sandals, rough sandals, European style fashion buckles, high heeled... B07DFLLRB2 Parent , Hoyvoy by Xti Women's 32665 Slingbacks Heels B0068XX1YA Parent , RIA MENORCA Sandals and Slippers for Women, Colour Pink, Brand, Model Sandals and Slippers for Women 21224 S2... B07CB9LRCY ParentSHOESHAOGE Slope Heel Sandals Disong Cake Thick Bottom One Word Buckle Belt Straw Leaking Toe Heels Women'S Shoes B0753LMTCR ParentAllhqFashion Women's Open Toe Kitten-Heels Soft Material Solid Buckle Platforms & Wedges B01J7ACEH0 ParentXXM-Shoes Flat-bottomed female sandals fashion sandals Korean version of the thick cross-comfortable outdoor beach... B07FZXJH7J ParentMINITOO Girls Womens Flowers Evening Party Shoes White Ruched Wedding Sandals UK 6 B074S4CKTX Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

GTVERNH-Leather 14767 Boots With Bold Boots With Shoes Tip Martin Boots Kraft Single Boots And Bare Boots Women Shoes B078JLLZD5 Parent bb379f8 - slopshot-billiards.com

All posts