Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

RUGAI-UE High heeled high High heeled lady heeled sandals 24738 B07DFM9GV3 Parent 3777453
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
RUGAI-UE High heeled high High heeled lady heeled sandals 24738 B07DFM9GV3 Parent 3777453

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Summer Heel Peep Women's Sandals Open Toe Pure Color,Blue,41 B07DHGRDXH ParentSummer Heel Peep Women's Sandals Open Toe Pure Color,Black,38 B07DHGTS1G ParentGAOQIANGFENG Ladies' Summer Outdoor Leather Slipper with Flat Bottom Slippers B07DHLBY41 Parent , JOE N JOYCE Womens Sandals Paris SynSoft Soft-Footbed Narrow Floralnavy Size EU 37 - UK 4.5 B07DHQ5F5D Parent , Aa-nvliangxie 2018 New Summer Large Size Flat Bottom Zipper Sandals For Women Beach Sandals B07DHJDJZP Parent , FangYOU1314 All-match Ms. Light Flat Personality Wear Sandals (Color : Gold, Size : 5 UK) B07DHR9254 ParentMUYII Women's Leather Low-heeled Sandals Tied Students Big Yards Flat Sandals B07DHRJQ28 ParentGAOQIANGFENG Ladies' summer outdoor leather slipper with flat bottom slippers,European Code (38) pink B07DHL3LP9 ParentMUYII Women's Sandals High-heeled Rhizome Concise Fashion Sexy B07DHSBCP7 ParentJOE N JOYCE Womens Sandals Paris SynSoft Soft-Footbed Narrow Floralnavy Size EU 40 - UK 7 B07DHR1MJ8 Parent , JOE N JOYCE Womens Sandals Paris SynSoft Soft-Footbed Narrow Floralnavy Size EU 38 - UK 5 B07DHQMD98 Parent , THE WHITE BRAND Sandals and Slippers for Women, Colour Black, Brand, Model Sandals and Slippers for Women Skull... B07DHMV4Y1 ParentWomen Sandals Leather Elderly Grandmother Non-slip Wedge Mother Slipper Size 35 To 42 B07DHPHCNQ ParentJOE N JOYCE Womens Sandals Paris SynSoft Soft-Footbed Narrow Floralnavy Size EU 41 - UK 7.5 B07DHR8H9F Parent , FangYOU1314 Women's Large Size Rubber Non-slip Flat Bottom Sandals (Color : Silver, Size : 7 UK) B07DHR9252 Parent , JOE N JOYCE Womens Sandals London SynSoft Soft-Footbed Hawaii B07DHS49YK ParentZHONGST Women's Summer Sandals Rhinestone High Heel Sandals Fashion Sandals B07DJ11LMV ParentBalaMasa Womens Sandals Peep-Toe No-Closure High-Heel Smooth Leather Urethane Sandals ASL04381 B07DHSTZWG ParentZHONGST Women's Summer Sandals Fashion Rhinestone Sandals Open-Toe Thick Mid-Heel Sandals B07DJ28CNZ Parent , ZHONGST Women's Summer Sandals Flat Rhinestone Thong Sandal Fashion Wild Sandals B07DJ1XFD2 ParentGFYDC Women's Heeled Sandals Buckled Ankle Strap Little Platform Sandals Stilettos Super High Heels Pumps,Red,41 B07DJ5BKY9 ParentZHONGST Women's Summer Sandals High Heel Rhinestone Sandals Fashion Crystal Sandals B07DJ2GPNX Parent , GFYDC Women's Heeled Sandals Buckled Ankle Strap Little Platform Sandals Stilettos Super High Heels Pumps,Red,42 B07DJ5Q78L Parent , GFYDC Women's Heeled Sandals Buckled Ankle Strap Little Platform Sandals Stilettos Super High Heels Pumps,Red,43 B07DJ5BMJH ParentFashion Show High Heel Open Toe Women Sandals Clear Heels Sexy Thick For Girls Ladies Dancing Work Prom Pumps B07DJ6C1YY ParentGFYDC Women's Heeled Sandals Buckled Ankle Strap Little Platform Sandals Stilettos Super High Heels Pumps,Red,40 B07DJ5VH56 ParentClarks Stasha Bridget - Coral - UK 7E - EU 41 B07DJ71T5R ParentFila Upper Tbar Sandal Wmn 42 B07DJ6HVS6 ParentClear Heels Sandals Wedges Ankle Strap Open Toe Sexy Summer High Heel For Ladies Dinner Party Pumps B07DJ7NP71 Parent ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to

Filed Under: Media

Oct 3 Rieker Women's L0554 Low-Top Trainer Parent B00P0RGX1SFly London Women’'s Salo825fly Low-Top Sneakers Parent B01CTY70QQT.T-Q Women's Girl's Dance Shoes Samba Satin Heel Black Brown Red Multi-color and Gold Latin Sandals Salsa Jazz... Parent B07DLXFRMHMan's/Woman's Bloch Cabaret B0026ONCX0 Parent Aesthetic appearance discount Caramel, gentle , adidas outdoor Womens Terrex CC Voyager Sleek Parley Shoe (7 - Black/Grey B072YVSNR2 Parent , Haix Men's Indoor Court Shoes B007NHJLIU ParentSOMESUN Women Fashion Solid Color Pointed Toe Low Heel Rome Shoes Sandals B07FYRLMCK ParentNIKE Unisex Adults' Mercurial Vapor X 12 Club Ic Ah7385 107 Football Boots B07D58HVWH Parent , ShangYi Women's Shoes Tulle Stiletto Heel Pointed Toe Sandals Casual Pink B01FZJDWFA ParentKYDJ SUN LISA Women's Dance Shoes Latin / Salsa Satin Heel Black / Brown / Purple / Red / Other B072PCV98T ParentShuWish UK Adele Black PU Leather Chunky Heel Grip Sole Calf Boots B017Y655E8 Parent , ZHZNVX Women's autumn new England round deep low-heeled colour matching strapping flat heel shoes B07DK81SQ2 Parent , MINITOO Ladies Almond Toe Ankle Strap White Satin Bridal Wedding Party Shoes UK 2 B07BBL8Z96 Parentyalanshop Tip Of The High-Heel Shoes Women'S Singles Shoes Slim And Sleek And Versatile, Beige 9 Cm And 38 B07F2GYGK1 ParentKARLIE. Diamante Trim High Stiletto Heel Sling Back Shoe B01N0JLGSE Parent , Fitflop Women’s Cha Toe-Thong Sandals - Shimmer-Print Flip-Flop B079HYD74D ParentAllhqfashion Women's Pu Solid Pull-On Closed-Toe Low-Heels Pumps-Shoes B07CYPD9X9 ParentCalaier Women's Caexcellent Fashion Sandals pink Size: 3 B06XWRWTG9 Parent , Sandals ZHIRONG Women's Fashion Fish Mouth Thick Heel Net Yarn Hollow High Heels Roman Shoes 8CM (Color : Black... B07CG8NTLV Parent , Nine West Women’s Pruce Limen Heeled Sandal B074YC3YLC Parent , JSHOE Women's Sexy T-Strap Latin Salsa Jazz Dance Shoes Ballroom Latin Tango Party Dancing Shoes High Heels,Red-heeled7.5cm-UK3.5... B078W83ZDY ParentJSHOE Womens Closed Toe High Heel PU Leather Glitter Salsa Tango Ballroom Latin Dance Shoes,C-heeled7.5cm-UK7.5... B0794QLS8S Parent , SHOESHAOGE Ladies Sandals With A Word Buckle Toe High Heel Sandals Women'S Shoes B0753M1F5B Parent , YTTY Women's Super High Heel Sandals - Beads with Transparent Round Open Toe High Heel Slippers Black Stiletto... B07GNK9CTG ParentGrunland Hola CB0527 White Pearl Slippers Anatomical Birk Woman B07B69HD73 ParentLaxBa Ladies Home Floor Soft Slippers Lovely Indoor Outsole Cotton-Padded Shoes Black,38black38 B077W56NWN ParentFangYOU1314 Women's Leather Slippers Women Wear Solid Color Lazy Skinners (Color : Black, Size : 6.5 UK) B07G2BJ544 6.5 UK|Black , Wedge high heels sandals slippers sandals women summer thick sandals casual shoes women women's sandals shoes... B0747P51YS Parent , MINITOO GYMZ678 Womens Low Heel White Satin Evening Party Prom Bridal Wedding Shoes Pumps Sandals Flatfs UK 7 B074RZ2ZVW ParentAgooLar Women's Solid Pu High-Heels Buckle Open-Toe Sandals, GMDLB014776 B07GP497NP Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to

Filed Under: Media, Get to Know WMI

RUGAI-UE High heeled high High heeled lady heeled sandals 24738 B07DFM9GV3 Parent 3777453 - slopshot-billiards.com

All posts