Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Flair Cross Women's Shoes Fitness Jogging Sport Shoes Trainers Running Fitness Jogging Parent B07BJL723N 2b9a6d4
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Flair Cross Women's Shoes Fitness Jogging Sport Shoes Trainers Running Fitness Jogging Parent B07BJL723N 2b9a6d4

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

MINITOO Women's Fashion Strappy Knot Printed Black Modern Dance Shoes 6.5 M UK Parent B00Z0DDF4K , ShangYi Women's Shoes Velvet Stiletto Heel Heels/Peep Toe Sandals Dress/Casual Black/Yellow/Pink/Red/Gray Parent B01FZJIDJ0 , Converse Unisex Adults' CTAS Ox Trainers, Silver Parent B073C68G2P , PUMA Women's Basket Mid Exotic Sneakers, White/Silver/Foil, 10 B(M) US Parent B01F7S68HSZHZNVX Women's Shoes PU(Polyurethane) Spring Comfort Heels Chunky Heel Beige/Blue / Pink Parent B07GS5Z6C4KPHY Women'S Shoes/Sandals Women Summer Coarse Middle Cross Straps Buckles Women'S Dragging.Thirty-Seven Rice... Parent B07G4FH4V3 , Bovake Summer Women Sandals, Summer Bohemia Sweet Sandals Clip Toe Sandals Beach Shoes - Bohemia Heels Ladies... Parent B079ZTCQ3W , MINITOO Ladies TH113 Mary Jane Style Green Satin Wedding Ballroom Latin Taogo Dance Sandals 3 UK Parent B00THXPU9M , MINITOO Ladies TH113 Mary Jane Style Green Satin Wedding Ballroom Latin Taogo Dance Sandals 4.5 UK Parent B01CX4ZJJMMINITOO Ladies TH113 Mary Jane Style Green Satin Wedding Ballroom Latin Taogo Dance Sandals 2.5 UK Parent B01CX4ZF3M , Man's/Woman's Sole Toucan Sandals Brown Parent B01CRTB8A2 Elegant shape Order welcome Reliable reputationRTRY Women'S Heels Comfort Pu Spring Casual Ruby Beige Black 5In &Amp; Over Parent B074SHV8D3Dr.Martens Bijou Red White Kids Shoes Size 13 UK Parent B00FXNX7OU , Saucony Men’s Shadow Original Low-Top Sneakers Parent B01N94L3VG , Bernie Mev Women's Mid Dynasty Loafers Shoes Parent B01K2XT5MS , Lacoste Men’s Fairlead 117 1 Cam Blk Low Parent B01N7K815Z , Reebok Women’s Walk Ultra 6 DMX Max D Sneaker Parent B073XKDPRH , QOIQNLSN Women'S Shoes Suede Spring Basic Pump Heels Chunky Heel Black/Red / Green Parent B07GP6LXPC , Gentlemen/Ladies Skechers Women’s Breathe-Easy Trainers Parent B00CYBLHXM Beautiful color product quality Brand feast , Mr/Ms Allfruitsripe Parent B00LD8P3SC use Wholesale trade Cost-effectiveDC - Young Mens Identify Accessory Parent B003C9XYX6Showudesigns Classic Sneakers Women Girls Running Sport Shoes Animal Designer Parent B07CJZGBFNMINITOO QJ6223 Women's Color Block Satin Latin Salsa Dance Shoes Parent B015PHU2RIMINITOO QJ6223 Women's Color Block Beige Satin Latin Salsa Dance Shoes 5 M UK Parent B015PHU6PGMINITOO QJ6223 Women's Color Block Beige Satin Latin Salsa Dance Shoes 6.5 M UK Parent B015PHUA98 , MINITOO QJ6223 Women's Color Block Beige Satin Latin Salsa Dance Shoes 7 M UK Parent B015PHUC6O , Toramo Autumn Winter High Help Inside Heightening Genuine Leather Women's Shoes Thick Sole Belt Leisure Fashion... Parent B07HF5JMSD , MINITOO Women's Fashion Strappy Knot Printed Black Modern Dance Shoes 5 M UK Parent B00Z0DD9PK , MINITOO Women's Fashion Strappy Knot Printed Black Modern Dance Shoes 7 M UK Parent B00Z0DDHN4

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to

Filed Under: Media

Oct 3 Sweet Fish mouth high-heeled waterproof Taiwan female Summer sandals Parent B07CKD362L , Women's Boots Winter Mary Jane PU Casual Wedge Heel Feather Parent B074YBJ9SS , Smilice Sandals with Chunky Heel and Pointed Toe Women Velvet Pumps with Large Size Available B07DK5C1NF ParentXIAOGEGE Slippers summer women's thick bottomed anti skid bow, flip flops, Korean high heeled beach shoes Parent B07CP394LXMarc Shoes , Shoe Size:42 Parent B075SRDVYH , PUMA Women's Ignite Flash Geo Sneaker, Black White, 9.5 M US Parent B0784VNYSJMen's/Women's Aravon Women's Mona Pump Parent B00B9HNLMW Fine processing special promotion Immediate delivery , PLOT Lurryly❤Kids Casual Shoes for Girls Floral First Walker Hook and Loop Shoe(Infant/Toddler) Parent B07H5FM75V , OCTAVE® Ladies Jewel Embellished Ankle Strap Flat Jelly Sandals B07CGDHT84 Parent , The North Face Women’s W Litewave Explore Hiking B01B2QSKJ8 Parent , Oak & Hyde - Westwood - Mid Brown - Slouch Boot B01M0Y8ONX Parent , A&N Ladies Square Heels Platform Buckle Frosted Boots B01MG1MFIE ParentLotus Women's Kale Leather Ankle Boots B01LXZOR55 ParentBareTraps Season Fleece Lined Ankle Booties - Black, 10 US B071V7CLPP Parent , Stradivarius Women's Stretch Ankle Boots Metallic Heels 6908/341 B07GB7DSXL Parent1TO9 Womens Bowknot Platform Peep-Toe White Polyurethane Pumps-Shoes - 5.5 UK B06XT1HVG9 ParentFuxitoggo Blue Pumps Women Print High Heel Pointed Toe Slip on Shoes (Color : Blue, Size : UK 3.5) B07H87TZ4V ParentCalaier Women's Cabeach Court Shoes multicolour Size: UK 9 B06XWPM7C1 Parent , Shoes Woman BRACCIALINI 37 courts brown suede AN65 B01BKDK2YY Parent , Women's Pointed Toe T Bar Low Mid Block Heel Shoes Sandals Summer Leather Ankle Strap Sandals Shoes B07D9HCGT5 ParentAllhqFashion Women's Pull On Imitated Suede Pointed Closed Toe Low Heels Solid Pumps-Shoes B01JOX7X80 ParentMiyoopark LL162 Ladies D-Orsay Bridal Bridesmaid Wedding Evening Pumps Shoes B01JZANKMA Parent , 1TO9 Girls Glass Diamond Metal Ornament Color Matching Thick Bottom Heel White Polyurethane Pumps-Shoes - 1 UK B06XKSYGGF ParentAGECC High Heel And Waterproof Table Fish Mouth With One Word Buckle Sandals B07C6NDXG2 Parent , The New Fashion High Heels Elegant Thick With Roman Shoes B073Z7JV57 Parent , DANDANJIE Womens Shoes Plush Plaid Pointed-Toe High Heels Sexy Shoes Spring Summer Simple Shopping Party Night... B07BSQNGN7 ParentXYJHER Sandals Women'S Sandals Women'S Shoes,Casual Women'S Shoes In Spring, New Style Thin Shoes, Korean Women'S... B07DH1R1N2 ParentAdeeSu Womens Retro Fashion No-Closure Comfort Pleather Flats Shoes SDC03697 B0777P9LTM ParentDunlop Lucia Womens Ladies Flat Sandals Black - Black - UK Size 7 B07C8GD89V Parent , Black Lily Niri Sandal, Women’s Open Toe Sandals B016ZZXUMI Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to

Filed Under: Media, Get to Know WMI

Flair Cross Women's Shoes Fitness Jogging Sport Shoes Trainers Running Fitness Jogging Parent B07BJL723N 2b9a6d4 - slopshot-billiards.com

All posts