Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

ONLY Women’s Heeled Onlbalsa Heeled Women’s Open Toe Sandals B07CC7HMM3 nhta-30296 Parent 56877e6
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
ONLY Women’s Heeled Onlbalsa Heeled Women’s Open Toe Sandals B07CC7HMM3 nhta-30296 Parent 56877e6

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Aldo Women’s Maxxim Flatform Sandals B01MF4VRWA ParentIpanema Maxi Fashion Ii Fem, Women’s 0 B01MXXHL0E ParentThe Divine Factory Women’s Adriana Sling Back Sandals B077TY9MK6 ParentIpanema Women’s Wave Tropical Fem Flip Flops B01N8ZY8IE ParentRoyal RepubliQ Womens Wayfarer Mule - Nude Closed Sandals, B077ZC94HT Parent , Ipanema Women's Charm Embellished Plastic Toe Post Sandal Bronze Aztec B07CCNKFLG Parent , Ciara Women's Tola Open Toe Mid Wedge Mule Sandals B07DTJ8T36 Parent , XTI Women’s 47665 T-Bar Sandals B0778PDRRN Parent , Ten Points Sandra, Women’s Heels Sandals B075GNQJHB Parent , Cushion Walk Slingback & Mule Open Toe Lightweight Sandals Womens Collection UK 3-8 B07C45KXH8 Parent , Schmoove Women’s Ariel Ankle Kid Suede Platform Sandals B077K4Q3YZ Parent , Hotter Women’s Jasmine Open-Toe Sandals B075GPLC77 Parent , D. Franklin Women’s Strips Slides Open Toe Sandals B07848LWV7 ParentOffice Women’s Starsky Open Toe Sandals B077ZJGZ7L ParentOffice Women’s Salute Open Toe Sandals B078H95N11 Parent , KOALA BAY Women’s Saviana Open Toe Sandals B079TLRMD7 Parent , CASSIS COTE D'AZUR Women’s Avia Ankle Strap Sandals B0788HH5DC ParentINBLU Women’s Christie Ankle Strap Sandals B0787N67G4 ParentKOALA BAY Women’s Doherty Open Toe Sandals B079TDN652 ParentLotus Women’s Cheeney Ankle Strap Wedge Sandals B01M22A0HJ ParentOffice Women’s Sadie Open Toe Sandals B077ZF6S1R ParentLes Tropéziennes par M. Belarbi Women’s Opium Flip Flops B01N7I2DZT ParentMarco Tozzi Women’s 28721 Wedge Heels Sandals B01MYPHFW3 ParentSlydes Chance Silver Women's Slider Sandals B079MDVCCL ParentAldo Women’s Cardross Heels Sandals B019XU9WNI Parent , New Look Women’s Fifi 5345440 Ankle Strap Sandals B071VPS57F ParentVan Dal Women’s Vivo Open-Toe Sandals B0752ZMVT8 Parent , Alexis Leroy Comfortable Insole Buckle Strap Vamp Women’s Wedge Sandals B01NANK7N8 Parent , Crocs Women's Cleo III Slide Sandals B00401UX4S Parent ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 SLOWWALK Women's Trainers Blue Blue Parent B079G6QS7VPrada Women's 3E5892 Saffiano Leather Trainers/Sneaker Parent B076QK46FW , Hogan Women's HXW2220M4689Y80BV2 Pink Leather Sneakers Parent B07G49TZH6 , Pump/Ankle-Strap/Women’s Heels/Closed Toe/The Korean version of the spring and summer with bold, large numbers... Parent B07CDCYL83Fashion Thirsty Heelberry® New Womens Ladies Espadrilles Flatform Wedge Summer Sandals Ankle Strappy Size B07DJB8V7B ParentGTVERNH-Leather Shoes Old Mother Shoes With Thick With Short Barrel Cotton Winter Boots B078NK1KJF Parent , KPHY Fashion Slippers Summer Toes Suede Stripes 7Cm Thin Heels High-Heeled Shoes Word Belt Cool Towing. B07DBP7DHX Parent , C.S.O. 'Paddock' boots – brown B003YCXZF8 Parent , ASICS Women's Gel-Quantum 180 Running Shoe, Snorkle Blue/Pink Glow/Peacock Green, 12 M US B00ZDUKFJ8 Parent , NIKE Women’s WMNS City Trainer 2 Competition Running Shoes B078B1MCNG Parent , Pointed Boots Boots with the Martin Boots All Match front with a Single Boots and Bare Boots Shoes , black , EUR35 B0779PMNRR Parent , AicciAizzi Women Round Toe Engineer Boots B07GBZ6FY8 ParentAimint Womens Spikes Stilettos Bandage Platform Cow Leather Pumps Shoes ERR00103 B07HHRQQQQ Parent , Cafè Noir MME521010390 E17.010 Nero 39 Heel Suede Trousers 75 B06XCCS8R3 Parent , Magnum Unisex Adults' Mid Work Boots B01MXI24LM ParentPumps Shoes High Heels Stiletto Heel and Rhinestones Ribbon B01G2ZLT88 ParentJYC Clearance 2018 Spring Casual Thin Heels Shoes Peep Toe High-Heeled Shoes Glitter Sequins Strappy Closed Toes... B07B4Y6BBM Parent , Andrea Conti Women’s 1005718 Closed Toe Heels B074RKXDGQ Parent , Odomolor Women's PU Pull-On Round-Toe Low-Heels Solid Pumps-Shoes, Black, 33 B07BBKTZ1S Parent , Rongzhi Womens Platform High Heels Suede Pumps Thick Block Heels Casual Dress Slip On Shoes Round Toe B07D6RRQ7G ParentBandolino Women’s Danikka Heeled Sandal B06X19RNTF ParentPleaser Women's SKY309/Bpu/M Platform Dress Sandal B00SUT04R2 Parent , Women's Ladies Sexy Sandals Stiletto High Heel Shoes Peep Toe Buckle Ankle Strap Suede Black Red Party Dress Nightclub... B07D4H536J ParentLisa Kay London Shoes Jules-01 In Navy Splash (EU 39.5) B07BMDDNSH Parent , Reebok Women's Print Prime Runner Sneaker, White/Steel, 9.5 M US B076DKYLBF ParentJSHOE Women's Sandals Flared Heel Super Satin with Sparkling Glitter Dance Shoes,Black-heeled7.5cm-UK5/EU37/Our38 B078W7M5LC ParentMen/Women Haflinger AS65 Classic Slipper B001C1AYDE Parent Diverse new design online shop Fair price , Allhqfashion Women's Buckle PU Solid Low-Heels Sandals B07GLJ443S Parent , Rider Women’s Cloud Iv Sandal B01LR1ZB8Q Parent , AalarDom Women's Frosted Assorted Color Buckle Closed-Toe High-Heels Sandals, TSDLH007865 B07GLHYR5D Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

ONLY Women’s Heeled Onlbalsa Heeled Women’s Open Toe Sandals B07CC7HMM3 nhta-30296 Parent 56877e6 - slopshot-billiards.com

All posts