Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Jeffrey Jcpmongosue, Campbell Jcpmongosue, Women’s Low Low Trainers Parent 15797 B073XVCHCV 0dd2077
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Jeffrey Jcpmongosue, Campbell Jcpmongosue, Women’s Low Low Trainers Parent 15797 B073XVCHCV 0dd2077

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

PhilMat Bike Bicycle Diving Fabrics Chain Stick Frame Chain Protect Cloth Parent B01HIKU9UASkechers Bikers Carry On Womens Fashion Sneakers, Black Charcoal, 9 US Parent B077MP8X99Hkm Equestrian Ladies London Waterproof Fur Lined Non Slip Thermo Stable Boots Parent B009HSQHXUShangYi Sandals female 2018 spring and summer casual fashion Korean version of the pedal lazy flat student sandals Parent B07CJWVZHK , Skechers Womens Dark Pink 'Ambiance' Slip-On Trainers Parent B07GLFYYW2 , YUCH Ladies, Single Shoes, Pointed Bandages, Elegant Work Shoes. Parent B07CP6VC5D , Pump/Ankle-Strap/Women’s Heels/Closed Toe/Spring, Summer and elegant small slope with female embroidered shoes Parent B07CDDRFZ3 , hunpta Roman Buckle Strap Shoes Women Sandals Sexy Sandals High Heels Woman Ankle Boots Parent B07BK5STP5 , Converse Women's Chuck Taylor CTAS Big Eyelets Ox Low-Top Sneakers (White/Insignia Blue/Garnet 102), 4 UK 4 UK Parent B073C49ZZNConverse Women’s Chuck Taylor CTAS Big Eyelets Ox Canvas Fitness Shoes Parent B073C6CPL5 , Candice Cooper Women's Monet Shearling Lined High Top Trainers Black Parent B07HCX7K9D , Converse Women's Jack Purcell Cp Canvas Low Top Parent B0017T4LJE , Allrounder by Mephisto Men's Emilio Tex Ae009 1cj Trainers Parent B075JJFP6MConverse Jck Pvrc Lea Ox, Unisex Adults’ Low-Top Sneakers Parent B073JDNFDQ , Man/Woman Wedge,Sandals,In,Summer,All-Match,Fashion,Leisure,Fish,Mouth,Shoes Parent B072R4X4H3 Diverse new design First batch of customers Modern modeadidas Women's Cloudfoam Race W Trainers Parent B01FLYOTR4 , BTBTAV In The Summer Outdoor Leather Slip Resistant With A Flat Base Cool Slippers European Code (37) White Parent B07DLWG3YW , SWDZM Women Latin Dance Shoes Satin Ballroom Model-UK-230 Parent B072JZ1RJX , Hi-Tec Kohi Mid Boots Leather Outdoor Trekking Walking Shoes BergFootwear Beige Womens Trainers Sneaker Shoes Parent B079QN7K7J , MGM-Joymod Women's Comfort T-Strap Rhinestones Satin Peep Toe Salsa Tango Samba Rumba Ballroom Latin Modern Dance... Parent B07F6YBWCQ , MINITOO Women's Sandals T-Strap Peep Toe Red Super Glitter Dance Shoes 2 M UK Parent B01175ZQ28FALAIDUO Fashion Women Casual Shoes Increased Net Shoe Breathable Mesh Slope Thick Platform Shoes Parent B07GC4GV52 , MINITOO Women's Sandals T-Strap Peep Toe Red Super Glitter Dance Shoes 6 M UK Parent B01176074E , MINITOO Women's Sandals T-Strap Peep Toe Red Super Glitter Dance Shoes 4 M UK Parent B01175ZYUM , MINITOO Women's Sandals T-Strap Peep Toe Super Glitter Dance Shoes Parent B011760H8AMINITOO Women's Sandals T-Strap Peep Toe Red Super Glitter Dance Shoes 8 M UK Parent B011760LAY , Clarks Women's Wave.Crest Slip-On,Charcoal Suede,9.5 W Parent B0035EQ0D4YFF Ballroom Salsa tango latin dance shoes girls women's ballroom tango salsa latin dance shoes Parent B073J99YJ4 , Love Moschino Love Heart Runner Trainers Black Parent B07GDD2F3K ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to

Filed Under: Media

Oct 3 Guess FLGIS1 FAM12 Sneakers Women Grey 35 Parent B071F4J2GS , MINITOO TH12044 Womens Stiletto High Heel Pink Satin Sexy Evening Parting Bridal Wedding Dress Plamform Sandals... B00ONMQR1M ParentMDRW-Lady/Elegant/Work/Leisure/Spring Gold Wedding Shoes Sharp Sequins Thin Heel 9Cm Heels Shallow Single Shoes B07BD65694 Parent , Yukun High heels Small Fresh High Heels Female Autumn Square Head Grandma Shoes Wild Shallow Mouth With Women'S... B07HDNDVXD Parent , adidas Women’s Crazytrain Cf W Fitness Shoes, Black White B0725VW2BS Parent , PUMA Golf Women's Summercat Sport Golf Shoe, Peacoat/White, 5.5 Medium US B074ZHMLLJ ParentHLHN Woman Sandals,Shake Shoes Fish Mouth Platform Heel Flat Thick Bottom Peep Toe Fashion Lady B07CKHNM4C Parent , Rieker Women’s 79631 Ankle Boots, Brown, 3.5 UK B01EIJS2UI ParentPalladium Pampa Hi Leather, Women's Ankle Boots B00567SVZ8 ParentMan's/Woman's Bronx 46970-AJ Womens Booties B0746QQVDY Parent Packaging diversity Brand buy onlineCuteFlats Women Ankle Stiletto Boots B07G73MF2X Parent , CHICMARK Ankle Boots with Bling Heel for All Wedding Parties and Fashion Boots with Large B07G13J3GB ParentBalaMasa Womens Fashion Dress Slip-Resistant Suede Boots ABL10217 B078NY48Q4 ParentKHSKX-Vogue Rivet Suede Winter Martin Boots Woman High Heel Short Boots Female Boots Spiral Metal Thin Heel Female B0785XM11W Parent , BalaMasa Womens Bows Chunky Heels Low-Cut Uppers Patent-Leather Pumps Shoes B073SPHQ7P ParentMINITOO Womens MZ538 Slip-on Ivory Satin Wedding Evening Prom Party Pumps Shoes UK 7.5 B074RT4VB5 Parent , GAIHU Collection of 10 cm red bride, high heels, fine hairs flat heel of the Satin Rhinestone Buckle single square... B07D574N7X Parent , Gabor Women’s Basic Closed-Toe Pumps B076DCF7XH ParentQxw Pointed Fine heel High heel Leather Solid Color Women's short Boots B076Z93YQC ParentItal-Design Women's Court Shoes Stiletto High Heels at B079TSRXG5 ParentWomen's Shoes PU Summer Novelty Sandals Stiletto Heel Platform Peep Toe Buckle for Wedding Party & Evening Dress... B07D73WTX5 Parent , ZJM- Roman Sandals Ankle Strap Sandals Platform Shoes Open-toe Casual Shoes Girl/Students (Color : Silver, Size... B07D6PV5Y9 ParentPleaser Starsplash-701, Women’s Platform Dress Sandal B00SUT1R1O Parent , Kenneth Cole REACTION Womens Cake Shop 2 Dark Blue Denim 8.5 M B076BSTZFW ParentIGI & C0 Women's Fashion Sandals Pink Clay B07BR1RB58 Parent , KPHY Summer Super High Heels 10Cm Thick Heel Nightclub Waterproof Table Suede Fish Mouth Fairy Sandals B07DYZKMH8 Parent , CITW Women's Sandals Ladies High Heels Foreign Trade Large Size Single Shoes Pointed Rhinestone High Heels B07FYLS9C6 ParentZara Women's Sandals Braided Animal Print Straps 2654/301 B07BTTGSRY Parent , XZGC Tie Ladies Sandals Are Comfortable With Sexy Women Shoes,4 UK, Pink B07BT3J9TW Parent , Roxy Womens Mari Open Toe Casual Gladiator Sandals B014K1RDCW Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to

Filed Under: Media, Get to Know WMI

Jeffrey Jcpmongosue, Campbell Jcpmongosue, Women’s Low Low Trainers Parent 15797 B073XVCHCV 0dd2077 - slopshot-billiards.com

All posts