Gabor Change, Ballet Women's Ballet 29074 Change, Flats B00R666TG0 Parent 915b98b

Uppers: Leather
Lining: Leather
Outer Material: Leather
Inner Material: Leather
Sole: Gum Rubber
Closure: Slip-On
Heel Height: 2.5 centimetres
Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Gabor Change, Ballet Women's Ballet 29074 Change, Flats B00R666TG0 Parent 915b98b
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Gabor Change, Ballet Women's Ballet 29074 Change, Flats B00R666TG0 Parent 915b98b

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Tamaris 22122, Womens Ballet Pumps B00PLNP5N8 ParentButterfly Twists Olivia Pumps B079Q3XPWK 3 UK|Tan LeopardFergalicious Women’s Freelove Ballet Flat B076189JQN 6.5 B (M) US|Cognac , Kickers Hibou, Women’s Closed Ballerinas B0745LMLV8 Parent , Ganter Fiona, Weite F, Women’s Ballet Flat B009OB1NDE Parent , Miz Mooz Women’s Bailey Ballet Flat B075K8STJT Parent , Anne Klein Women’s Autumn Fabric Ballet Flat B06Y2MNDDQ ParentBetsey Johnson Blue by Women's SB-Anna Pointed Toe Flat B06X15RYBH Parent , Blue by Betsey Johnson Women's Sb-Anna Pointed Toe Flat, Black Satin, 7.5 M US B06X15R6FL Parent , CAPRICE Women’'s 22119 Closed Toe Ballet Flats B079699KP6 5 UK|Black (Black Reptile 10) , Dei Mille Women’'s 5150106 Closed Toe Ballet Flats B0795Y1YM8 ParentNine West Gilboy Canvas Ballet Flat B01A6WBKE6 Parent , Hotter Women’s Mabel Oxfords B075GPN4J3 9 UK|Black (Black Floral) , Men's/Women's Padders Women’s Harp Derbys B06ZZKM1MW Parent High quality and low overhead International choice Current shape , SJP by Sarah Jessica Parker Women’s Ace Oxfords B079VYT281 Parent , Gabor Women’s Jollys Derbys, Green, One Size B075KNG1VL ParentMBT Oxford-Shoes/Elegant Womens 4 UK - 37 EU Leather Brown B071WMMTHG Parent , MOMA! Women's Elegant Shoes Brown Leather (8 UK / 41 EU) B06XD51HWF ParentNike Women’s W AF1 Flyknit Trainers B01MYQEM53 ParentMarco Tozzi Women’s 23716 Oxfords B077SMSCZC 6.5 UK|Grey (Lt.grey Metal. 237)Dr. Martens Women's Surya 7 Eyelet Brogue Boots B00JEF7AYQ ParentGabor Women’s 71.463.16 Chukka Boots B071YCMTFY ParentNIKE W Af1 Flyknit Low, Women’s Trainers B06XK26CQR Parent , Gentlemen/Ladies Madden Women’s M-Brakee Oxford B074QT2KXC Parent Durable service Highly praised and appreciated by the consumer audience Excellent stretchingPleaser Women’s Adore-3063 Ankle Boots, Black B000YQVYSW Parent , Neosens Shoe S924 Fantasy Floral Marron B074N3Q59S Parent , Clarks Women’s Neenah Vine Closed Toe Ballet Flats, Black B06XCJKZX5 ParentHENRY LOBB 281 Double Buckle Women B07F23M5JV ParentKickers Women’s Tyl Derbys, Navy B06XH55JM4 Parent ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to

Filed Under: Media

Oct 3 Heels Sandals/Ankle Strap Sandals/Open Toe Sandals/Women’s Sandals/in The Summer, The high-Heel with Stylish Casual... Parent B07D8XFGMXZHZNVX Women's new light-tipped fine high-heeled shoes with a single Parent B07CSQXZQ7 , sunnymi Men's and Women's Swimming Beach Shoes Wild Quick-Drying River Wading Shoes Parent B07FMVK5W7Steve Madden Women’s Dasha Sandal B077NGV6GX ParentPantofola d'Oro Women’s Carla Slip on Donne Low Trainers Parent B01N9E5OS4 , GTVERNH Women's shoes/fashion/High Heels High Sneakers Spring And Summer Breathable Mesh Thick Bottom Slope And... B07G628ZLL ParentFLYRCX Shallow mouth pointed fashion soft and comfortable flat shoes dance shoes pregnant women shoes single shoes B07G87KHWR ParentOME&QIUMEI Summer Slippers Summer Girls Wearing A Flat With Students Outdoor Beach Sandals Flat Base B07CKVS41M Parent , KHSKX-The National Red Cloth Boots With Low Hills And Round Head Embroidered Shoes Casual High-China Wind Ladies... B078KYBRJW Parent , Columbia Women's Flurry Omni-Heat Faux Fur Snow Boot B004CMA0M0 Parent , Asics gel-quantum 180 2 MX B078BKZRYS ParentTHE NORTH FACE Women’s Storm Strike Waterproof Insulated Snow Boots B01HMYCGJ4 Parent , CLARKS Women's Edenvale Page Fashion Boot, Black Suede, 090 M US B077YNFZH5 ParentGabor Women's Boots grey grey B0745FYZG8 Parent , Gentleman/Lady A.E. Women’s Ankle B01DM2SKFE Parent Selling Strong value Reliable reputationShoeFashionista Ladies Flat Winter Biker Riding Style Low Heel Over The Knee High Pull on Boots Size with boutique... B009MMO65C ParentAdeeSu Womens Knee-High Bows No-Closure Urethane Boots SXC02527 B078N737XK ParentSAPPHIRE BOUTIQUE FLR497 Sylvie Side Zip Faux Suede Padded Insole Pointed Jewelled Ankle Boots B07H343P6Z ParentMINITOO MZLL040 Women's Beading Stiletto High Heel Handmade Green Satin Wedding Party Evening Prom Pumps Shoes... B01908FRZU Parent , BalaMasa Womens Chunky Heels Square-Toe No-Closure Pleather Pumps Shoes B07CGB5195 ParentCalaier Women's Caguitar Court Shoes Black Size: 4 UK B01MXHB9D3 ParentSam Edelman Women's Dori Pump, Black Leather, 6.5 W US B07C9H1HTK Parent , Iron Fist Booze Cruise Platform Peep-Toe Bow Court Shoes Stone Beige B006J8655Q ParentOdomolor Women's Round-Toe Low-Heels Solid Pull-On Pumps-Shoes, Black, 36 B07BBFYJQ6 ParentHaix Airpower P3 for Indoor Field Durable Tactical Boot B001TJ8Q0M Parent , Haix Airpower X7 Mid Especially Breathable, Light and Comfortable – S2-Boot Black B001W7SQEW ParentJSHOE Women's Style Flare High Heel Glitter Salsa Latin Dance Shoes/Tango/Chacha/Samba/Modern/Jazz Dance,Silver-heeled7.5cm-UK4... B0796P25XY ParentLunar Women's Columbia Multicolored Slingback Sandal with Peep-Toe B078B5C91D Parent , Finn Comfort Skopje - , Gray B01I4365DK ParentAgooLar Women's Pu Buckle Open-Toe High-Heels Solid Sandals, GMDLB014849 B07H4945XL Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to

Filed Under: Media, Get to Know WMI

Gabor Change, Ballet Women's Ballet 29074 Change, Flats B00R666TG0 Parent 915b98b -

All posts