Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Womens nhta-29824 Peeptoe Wedges Ladies Espadrilles Tie Up Comfy Low Low Heel Heel Wegde Shoes Size 3-8 B0797RGK6D Parent fe512b4
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Womens nhta-29824 Peeptoe Wedges Ladies Espadrilles Tie Up Comfy Low Low Heel Heel Wegde Shoes Size 3-8 B0797RGK6D Parent fe512b4

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Mephisto Nimbo S.Leather 30/T.Soft 30, Women’s Mary Jane B016PXZLL8 Parent , Cosyfeet Skye Shoes - Extra Roomy (6E Width Fitting) B00QKNN6ES ParentICEGREY Women's Handmade Embroidered Crane Wedge Mary Jane Shoes B01IMWW6EK Parent , Man/Woman Hotter Leap Women's Shoe B07FPRW27Y Parent fashion Used in durability Excellent stretchingLegero Women’'s Tanaro Ballet Flats B01LZFQVXT Parent , Sam Edelman Women’s Rockwell Ballet Flat B01NCL589X Parent , ECCO Bluma, Women's Ballet Flats B00VR2GWKC ParentMan/Woman Vionic Surin B07DKFVDVH Parent Modern and elegant fashion Impeccable have funTrotters Women's Lucy Ballet Flat B076XD3HVF ParentDCHICAS Women’s 2708 Closed Toe Ballet Flats B072BWX8LN Parent , Gabor Women’'s Fashion Ballet Flats B01M9EY4DF Parent , Bandolino Women's Edition Synthetic Ballet Flat B015ZLGNIQ 6 B (M) US|Purple/MultiGiesswein Women’s Dreba Ballet Flats B01MSHS5FP ParentRemonte Women’s D3814 Sling Back Ballet Flats, Basalt/Yellow/45, 4 UK B076B3JTZX 6 UK|Grey (Basalt/Yellow 45)Jenny Pisa, Women Closed Toe Ballet Flat B00ORN77MK ParentWomen’s Glicine Ankle Strap Ballet Flats B0798LCLN3 ParentClarks Women's Tamitha Aster Mary Jane Flat B06WVCX5HG Parent , Cocorose Foldable Shoes - Bayswater Ladies Leather Ballet Pumps B01C35F0PY Parent , Nine West Women's Crevette Suede Ballet Flat B01MDTQ3Q1 Parent , SJP by Sarah Jessica Parker Women’'s First Dance Ballet Flats B07215HHY7 Parent , Unisa Women’s Ardua_fv Ballet Flats B01LX14P0Q Parent , Butterfly Twists Women’'s Bt21-007-008 Closed Toe Ballet Flats B01MZ6ATU8 6 UK|Silver (Pewter) , Fly London Women’s Bane896fly Closed Toe Ballet Flats B07C86M68R Parent , Desigual Gabriela 2, Women’s Ballet Flats B016K6MTWE ParentThink! Women's Guad_282280 Ankle Strap Ballet Flats B0779G5H8B ParentSkechers Women's EZ Flex 2 Flighty Ballet Flats B014EY5034 ParentTamaris Women’s 22114 Ballet Flats, Navy (Black Sole) B078T48895 ParentPadders Women’'s Fiona Ballet Flats B01I502CNO ParentAnne Klein Women’s Odell Leather Ballet Flat B07259YRV7 Parent

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to

Filed Under: Media

Oct 3 Women Sports shoes REEBOK ZQUICK DASH V67527 COOL BRZ, Azul, 7 UK Parent B01DJJNN7UGeorge Oy Sea Turtle Sneakers Running Walking Shoes Slip On Casual Low-top Flat Trainers Jogging Shoes For Men... Parent B077RYG7MF , George Oy Looped Pattern Sneakers Running Walking Shoes Slip On Casual Low-Top Flat Trainers Jogging Shoes For... Parent B078CYD64ST.T-Q Women's Dance Shoes Modern Paillette Cuban Heel Gold Parent B07FN6FNGCNike WMNS Air Max 95 PRM, Women’s Sneakers Parent B01I52LG3Y , Reebok Women's CL Nylon Brights Sneaker Parent B076HWM5X2 , xiao123 Women's Latin Dance Soft-Soled Adult Cowboy Dance Sandals Silver Leather Knots 7 Points Square Fashion... Parent B07F276QL4 , Gentlemen/Ladies Remonte R3633-14 Womens Sandal B074W5FHY5 Parent High quality and low overhead Wholesale trade Direct businessKPHY-Autumn Fine Heel 8Cm High Heel Shoes Bow Tie Sexy Women'S Shoes Velvet Tip Shallow Shoes.Thirty-Seven Gules B07GGXF5L8 ParentSperry Womens Saltwater Misty Waterproof Duck Boots (10 (M) US, Misty Brown) B01MU1PVS0 Parent , Saucony Women's Echelon 6 Running-Shoes B01NCOUX82 Parent , Columbia Women’s Heavenly Camo Omni-Heat High Rise Hiking Boots B07BNVVTYW Parent , Palladium Women’s Pampa Hi Lite K Ankle Boot B074B2C99J Parent , Fly London Yoa, Women's Boots B00K85DMRK ParentMan's/Woman's Pleaser FLAMINGO-3028 B01N7NJPNC Parent Quality queen the most economical high quality product , Man's/Woman's Bronx 46970-AJ Womens Booties B0746QQVDY Parent Packaging diversity Brand buy online , Kxrzu Cotton Crochet Barefoot Sandals Anklet Foot Chain for Women Girl B07HJ3W9Z7 Parent , Tahari Women's TA-Roseann Dress Pump B071WMMYWQ ParentBest 4U Women's Shoes Short Boots Autumn Winter 12CM High Heels Ankle Boots Pointed Toe B07FN6X53Q ParentShoes for Crews 32394-43/9 DELRAY Women's Casual Leather Shoe, Size 9 UK, Black - EN safety certified B07CX7X6GG ParentAisun Women's Chic Platform Velvet Bow Oversize High Heels Pumps Court Shoes B01JWMXP7Q ParentAalarDom Women's Pull-On Pointed-Toe High-Heels Solid Pumps-Shoes B01N6OX7QE Parent , Rawdah Women Ladies Shoes Flock Roman Riding Knee High Cowboy Boots Martin Long Boots B07HM33537 ParentRomika Women’s Varese N 02 Derbys B0744MDG5Q ParentLaufsteg Women's Fashion Sandals Black Size: 8 UK B079YZHHHB Parent , Callisto Women’s Delaney Heeled Sandal B075WX2XG4 ParentQingchunhuangtang@ Women's High Heels Elegant Women's Shoes Rhinestone Wedding Shoes Stiletto Heel Shoes Bridal... B07DJDB4BD Parent , Semler Women’s Xenia Brogues, Grau (Pepper 007), 5 UK 4 UK B07CL6W6L8 Parent , RUGAI-UE Female sandals in the toes of summer sandals and heel clasp shoes B07DFM49Y6 ParentMIA Women’s Annalise Flat Sandal B077ZKFD1Y Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to

Filed Under: Media, Get to Know WMI

Womens nhta-29824 Peeptoe Wedges Ladies Espadrilles Tie Up Comfy Low Low Heel Heel Wegde Shoes Size 3-8 B0797RGK6D Parent fe512b4 - slopshot-billiards.com

All posts