Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Steve Madden Closed-Toe Footwear nhta-29074 Women’s Byrony Steve Closed-Toe Pumps B01M7WTX0F Parent b43557b
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Steve Madden Closed-Toe Footwear nhta-29074 Women’s Byrony Steve Closed-Toe Pumps B01M7WTX0F Parent b43557b

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

MARCO TOZZI premio Women’s 22446 Closed-Toe Pumps B01N66IPKZ Parent , Elegant high shoes Women's Wedding Court Shoes 5047-16 Buckle Flowers Pumps Closed Toe Platform Flat Shoes B07C5PCTQJ ParentLotus Ladies Hallmark Orinda Black Leather Block Heel Court Shoes -UK 4 (EU 37) B01M9I7DJT Parent , GAIHU Women bridal shoes for women white bride bridesmaid slip her marriage loader Glitter Ladies ballerinas pumps... B07D5RF8CT Parents.Oliver Women’s 22415 Closed-Toe Pumps B077716ZCT Parent , Rieker 47190-62 Beige/Metallic Leather Shoe B07CLTBWFR Parent , Peter Kaiser Women’s Aniza Open Toe Heels B075HJB8SK ParentElobaby Women Wedding Shoes Closed Toe Classic Sparkly Prom Bridal Pumps/Dress/5.5cm Heel B07DCP64Y3 ParentLadies Clarks Smart Heel Shoes Brynn Harper B01I1XVGVO Parent , Aldo Women’s Zusien-n Ankle Strap Heels B06ZYX8PN9 ParentGentlemen/Ladies Gabor Ella Platform Court B01DKXX41A Parent Big clearance sale Elegant style wonderfulAisun Women's Dressy Contrast Color Pointed Toe Buckle Ankle Strap High Stiletto Heel Pumps Court Shoes B075F65W3T Parent , Dune Women’s Jonee Ankle Strap Heels B06XZ85PBJ ParentElegant high shoes Women's Wedding Shoes 0723-16 Low Heels Closed Toe Satin Buckle Bridesmaid Large Size B07CDCP9Q9 Parent , ELASHE Women Low Heels Pumps | Pointed Toe Slingback Flats | 2cm Classic Back Strap Court Shoes B0744FJWVK Parent , Flower-Ager 9920-18 Women Ankle Strap Peep Toe High Heel Buckle Satin Evening Wedding Court Shoes B07FQD7HLD ParentIron Fist Women’s Grave Robber Point Platform Heels, Black, UK 3, UK 3 B01F2SSW68 ParentMarco Tozzi Women’s 22426 Closed Toe Heels, Black, 4 UK B076SRKYZK Parent , Elobaby Women's Wedding Shoes Kitten Heel Satin Spring Peep Toe for Ivory Platform/Buckle Satin/Dress/ B07C2VGGC5 ParentWomen's Kitten Heels Prom Closed Toe Strap Buckle High Heels Pumps Wedding Sandals Court Shoes B07DJ8962S ParentJenny Women’s Catania Closed Toe Heels B074LSLTP8 ParentFlower-Ager Y5623-15E Women's Peep Toe High Heel Ankle Strap D`Orsay Satin Pumps Court Shoes B07F7TCMS9 Parent , Elobaby Women Wedding Shoes Dress Red Dark Flower Pointed Evening Autumn Bandages Closed toe/6cm Heel B07F69GKCS Parent , LBDX Spring Pointed High Heels Slim high Heel Metal Female Single Shoes B07BC4VKV5 ParentGentleman/Lady Pleaser Divine-420w, Women’s Pumps B000YR0Q4Y Parent Durable service Skilled manufacturing Strong heat and heat resistance , Rieker 43736, Women’s Closed Toe Heels B017MK286E ParentGioseppo Women’s 44088 Open Toe Heels B078W8MD9Q Parent , Lotus Steepie, Women’s Closed-Toe Heels B071XQWK27 ParentDune Women’s Caydence Open Toe Heels B0797MY2DY Parent ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to

Filed Under: Media

Oct 3 Siswong Womens Sequins Low Block Heel Open Toe Sandals Outdoor Slippers Flip Flops Shoes Size 2.5-5.5 B07DVM858F Parent , adidas Originals Women's NMD_R2 PK W Sneaker raw Pink/Grey Three, 6.5 M US Parent B076VX2H1Z , Minitoo QJ6236 Women's Floral Printed Pleather Latin Salsa Tango Dance Shoes Parent B06Y49CR69Puma 364594-03 Sneaker Woman Black 40½ Parent B0736CPVTG , RTRY Women'S Sandals Pu Summer Casual Outdoor Flower Flat Heel Black Yellow Flat Black Us6 / Eu36 / Uk4 / Cn36 Parent B074CWCK4PSkechers Go Step Lite - Glitz Women US 7 Gray Sneakers Parent B07732PWRVKPHY-Spring Shoes High In Thick Bottom Leisure Sports Net Tie Gules Thirty-Eight B07GGN9H75 ParentZHZNVX Women's Shoes Suede Spring/Summer Basic Pump Heels Stiletto Heel Black/Gray B07GS2VS5S Parent , Sanuk Yoga Mat Women's Sandal/Flip Flop/Slippers Footwear - Ebony / Size 09 B0081PI9KY Parent , Puma Women's TSUGI Shinsei Metallic Black/Rose Gold (8.5) B073ZMZW5C Parent , Hanwag Ströv Lady GTX, Women’s Walking and Hiking Boots B01559YEYS ParentApple of Eden Women’s Chelsea Boots B07GL6NWXN ParentMan/Woman Taiwan,All-Match,Waterproof,Sandals,Summer,Fashion,Temperament,Eu35Cn36 B072N7VCF1 Parent Special price Good market Exquisite workmanship , Mashiaoyi Women's Pointed-Toe Ankle-Strap Stiletto Buckle Suede Sandals B07GR81J8Z Parent , Catwalk Fashion - Lupe Black Snake Platform Ankle Boots B017WAP6EK ParentRoxy Women's Reyes Motorcycle Boot B01N7DTQ2O Parent , Guess FLNAS4 LEA10 Ankle Boots Women B076BXNZKM ParentWomen's Fish Mouth Slingback Single Shoes Ankle Strap Elastic Band Stilettos Charming Shining Chain Drill Fashion... B07GHDJGXN ParentBASE PROTECTION Women's Safety Shoes B071R7VPMQ ParentAN Womens Bows Solid Travel Urethane Pumps Shoes DGU00503 B07GL6F6MX Parent , Alex Boutique New Ladies Mid High Heel Platform Faux Suede Leather Stiletto Diamante Stiletto Women's Court Shoes... B07CCGW4NK ParentMarks & Spencer Footglove T028459W Wide Fit Suede Wedge Heel Tassel Court Shoes RRP £45 B076CLW5VC Parent , Betsey Johnson Blue by Women's Sb-Vivi Dress Sandal B01LZZV8PD Parent , Women's shoes Spring and summer High-heeled sandals Slope Waterproof platform Thick bottom stable Casual High... B07DBJCJBZ ParentJustin Reece Womens 100% Leather Chunky Sole B078M5GFJ2 ParentFornarina Leather Sandals With Wedge Heel and Velcro Tie MOD. pefra2033wc Sky and Beige B01F2FZQBU ParentKenneth Cole REACTION Women's Slim Brim Flat Sandal, Nude, 9.5 M US B01N41JHFQ ParentRoch Valley Lola Ladies Latin Sandal Purple Size 4 UK / 37 EU from Active Dancewear B009T2C56W ParentLiving Kitzbühel Pantoffel Lederlogo, Womens Slippers, Green (435 Farn), 3 UK B00JXGH3AM ParentWomens Ladies high Heel Strappy Diamante Barely There Sandals Evening Shoes Size B078HHKBG7 Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to

Filed Under: Media, Get to Know WMI

Steve Madden Closed-Toe Footwear nhta-29074 Women’s Byrony Steve Closed-Toe Pumps B01M7WTX0F Parent b43557b - slopshot-billiards.com

All posts