Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

sentio Lady , Lady Sizes:40, Sizes:40, B07FC4598R Colour:Blau B07FC4598R Parent 3a6c79b
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
sentio Lady , Lady Sizes:40, Sizes:40, B07FC4598R Colour:Blau B07FC4598R Parent 3a6c79b

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

BIANJESUS Sandals,Women,Ladies,Leather,Metalbuckle,High,Thin Heels,Exposed Toe,Summer,Fashion,Square Head,Youth... B07FJ6PBG8 Parent , Qin&X Women's Casual Sandals Chunky Heel Flip Flop B07FJ6RGJM Parent , Women's Sandals High Heels Summer Elegant Bow Tie Rhinestone Forging 9CM Black B07FJ6WBJ7 Parent , Women Wedge Sandals Platform High Heel Sandals Open Toe Low Help Roman Sandals B07FJ72RGP ParentBIANJESUS Sandals Europe United States Leather Small Round Head Thick High Heels Hollow Package Easy Wear Take... B07FJ78GXK ParentVersace Jeans E0VRBS52 Sandal Women B07FJMZWD7 ParentXIAOLONGY Spring And Autumn Leather Ankle Boots Retro Ankle Boots Hollow Sandals Ladies Low Heel Boots New Breathable... B07FJN9KN3 Parent , Sandals Female Summer Wild Word Buckle Waterproof Platform Stiletto Heels B07FJNQWTY ParentLadies Summer Rhinestone Pearl Crystal Slippers Set Toe Flat Heel Sandals Large Size Sandals B07FJNRX32 Parent , Baotou Sandals Female Summer Pointed high Heels Stiletto wear Half Drag Sandals B07FJNTHLM Parent , JIANXIN Sandals Women's Mid-summer Personality Belt Summer Thick With Roman Sandals Open Toe Rhinestones (Color... B07FM8NXCC Parent , JIANXIN Sandals Female High-heeled Sandals Elegant Fine Hair Ball Black And Apricot Fine Heel Summer 35-39 Yards... B07FM8XW4K Parent , Unisa Womens deela Open Toe Casual Ankle Strap Sandals B07FMDTKPK ParentNBWE Women's Summer Vintage Handmade Leather Sandals Three-Dimensional Large Flowers Flat Heel Shrink Buckle Sandals... B07FMFL7T7 ParentNBWE Ladies Vintage Flower Leather Sandals and Slippers Spring and Summer Handmade Flat Sandals B07FMG34ZM Parent , Women Original Casual Hollow Sandals Laser Engraving Craftsmanship Design Handmade Leather Loafers B07FMML9ZJ Parent , Caparros Womens Immense Suede Open Toe Special Occasion Strappy Sandals B07FMGC6QB Parent , STEPHEN GOOD Women's Fashion Sandals B07FMZM2D1 ParentMen's/Women's AREZZO Women's Fashion Sandals B07FMPMWSK Parent durability Good market Breathable shoesZHRUI Sandals A5927 Woman PU High heels Slippers Daily Leisure Parties Heel height 7.5cm purple B07FMYT7SL ParentGentlemen/Ladies CHANTAL Women's Fashion Sandals B07FMSSTZ3 Parent durable In short supply a wide variety of goodsLFD Summer Fish Mouth Sandals Female Thick with Black Fashion with A Word Buckle High Heels Female B07FNDXT2X Parent , Lacitena Womens Thigh Low Heel Party Evening Long Boots B07FMXBTWK Parent , High Heels Adult Lady Leather Size 22.5cm To 25.5cm Blue Summer Lightweight Heightening Wedge Heel B07FMQZV4F Parent , ZHRUI Sandals A5540 Woman PU High heels Everyday Casual Business Wedding Parties Heel height 5cm Light Grey, Black B07FMYP22G ParentJingSen LFD Summer Sandals Leather Wild Buckle Buckle Pointed Thick with Heel Sandals B07FNJSWJB Parent , Mr/Ms Silvana Women's Fashion Sandals B07FMYTH83 Parent Ideal gift for all occasions stable quality Most practical , GIANCARLO POALI Women's Fashion Sandals B07FMYJJL2 ParentGentleman/Lady Carmens Women's Fashion Sandals B07FN1CWPK Parent Fine workmanship Win the praise of customers negotiation ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 MINITOO Ladies TH020 Buckle Beige Leather Wedding Ballroom Latin Taogo Dance Sandals 7 UK Parent B01769Q2L8 , GTVERNH In The Spring And Autumn Period Old Beijing Cloth Shoes Women'S Shoes Single Shoes Thick Bottom Waterproof... Parent B07DNGJSJ6 , PLOT❤Clearance Family Matching Pjs for Christmas Mom Santa Deer Tops Pants Pajamas Sleepwear Parent B07HH741SD , Vans Women’s W Chauffette Low-top Sneakers Parent B00L5MVMCCSandals Women's Spring Summer PU Dress Casual Flat Heel Black White Stylish/comfortable (Color : White, Size :... Parent B073HZ8Z72 , GTVERNH-Leather Boots With Bold With Tip Martin Boots Kraft Single Boots And Bare Boots Women Shoes B078JLLZD5 ParentNGRDX&G Women Shoes White Shoes The Girl Round Head Breathable Single Shoes Women Shoes B07DCV71RT Parent , Gant Footwear Sandra Womens Leather Boot Black UK7 EU40 US9.5 B0774NLCF5 Parent , Women Boots Dance Soft Sole Modern Ballet Practice Yoga Jazz Sneaker Size 35To42 B078S87HXN ParentCustom Taylor Swift 1989 Signature Pillowcase Rectangle Zippered Two Sides Design Printed 20x36 pillows Throw... B00XXKFCU2 ParentEasy Street Women's Bridle Ankle Bootie B01JHHLD3O Parent , Men's/Women's XTI 28414 Boots Black B01MXF25AI Parent flagship store Win highly appreciated classic styleMr/Ms Tamaris 1-25435-29 Womens Booties B01NC3BCNR Parent Charming design Pleasant appearance Various latest designs , HUAIHAIZ High Heels Pumps Sandals Court Shoes Sandals high-heel women shoes evening shoes B07DL4HMLJ Parent , HBDLH Women's shoes/Bow Tie Color Winter Super High Heel Short Boots Female Sharp Head Martin Boots Ankle Boots... B07H2S4FWD ParentAgooLar Women's Pull-on ImitatedSuede Round Closed Toe High-Heels Solid Pumps-Shoes B01LAW7YYG Parent , Allhqfashion Women's Square Closed Toe Kitten-Heels Frosted Solid Pull-On Pumps-Shoes B06X6FRGG2 ParentOdomolor AmagooTer Women's Solid PU Low-Heels Pull-On Round-Toe Pumps-Shoes B07B8JRW9L Parent , Odomolor Women's PU Buckle Round-Toe Kitten-Heels Solid Pumps-Shoes, Black, 40 B07BBCVL64 Parent , Odomolor Women's Low-Heels PU Solid Buckle Round-Toe Pumps-Shoes, Beige, 39 B07BBHPPNC Parent , CHICMARK Court Shoes with Thin Heel and Pointed Toe Elegant Plaid Sandals with Large Size B07CQNMGZS Parent , Panter 134031700 - Silex Totale S3 Black 248. Size:48. B00Q2TH44S ParentEjendals 1848K-36 Size 36" Jalas 1848K Titan Safety Boots - Black B01GJN18V6 Parent , Tienda Calidad Women’s 11303 Platform Sandals B01N6ZYYVB ParentHigh Heels Sandals Ladies Shoes Women's Shoes Buckle High Heels Wild Pointed Fine Heel (Black Gray) B07CP2CJTR Parent , SFSYDDY Women's shoes Summer Transparent Word Belt 8Cm High Heels Sandals Semi Trailers Toes Thin Heels Ladies... B07F7H5XMH ParentALDO Women's Laughlin White 36.5 B EU B07944GF9W ParentSHOESHAOGE Handmade Heels Summer Black One-Word Buckle With Hollow Pointed Stiletto Heel Sandals Female Women'S... B0753MNQNT Parent , XIE 2018 new women's sandals and slippers, summer Korean version of the fashion loose cakes thick bottom wild slippers black white PU 34-41 (us5-10) (uk3-8) ( Color : Black , Size : 40(US 9)(UK 7) ) B07DHHLQ34 40(US 9)(UK 7)|BlackAN Womens Sandals Peep-Toe Huarache Urethane Sandals DIU00636 B07DLR1X46 Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

sentio Lady , Lady Sizes:40, Sizes:40, B07FC4598R Colour:Blau B07FC4598R Parent 3a6c79b - slopshot-billiards.com

All posts