Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

New Balance New 420 Trainers Grey Grey B01M0XL9B5 Parent B01M0XL9B5 6e32b5c
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
New Balance New 420 Trainers Grey Grey B01M0XL9B5 Parent B01M0XL9B5 6e32b5c

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

MINITOO Girls Womens Ruched Slip-on White Satin Bridal Wedding Dress Shoes UK 6.5 Parent B074S5MBXB , Golden Goose women's shoes high top leather trainers sneakers original Francy wh Parent B0768PBSZJ , adidas Originals Gazelle 2 J Off White Suede 4 UK Parent B01E45LMUSLadies Spot On Sandals Style - F0474 Parent B01MTCDBU8 , ZH Three-Dimensional Fruit Warm Package with Cotton Slippers at the End of Non-Slip Shoes on the Home,B,36-37 Parent B078KCGQJVReebok Club C 85 Fbt Trainers Nude Parent B076VQRSMH , Skechers Women’s Go Joy 15602 Walking Shoe Parent B071G9VWX9Rieker Women’s N5611 Trainers, Grey Parent B075CQGB1S , Kennel und Schmenger Schuhmanufaktur Women’s Big Hi-Top Trainers Parent B075SFP9RP , FRYE Women's Nutmeg Lena Harness Slip On Shoes Round Toe Lt Brown 9 M Parent B074B94DR4 , FRYE Women's Nutmeg Lena Harness Slip On Shoes Round Toe Lt Brown 7.5 M Parent B074BD1XBVFRYE Women's Nutmeg Lena Harness Slip On Shoes Round Toe Lt Brown 7 M Parent B074BGQZ33FRYE Women's Nutmeg Lena Harness Slip On Shoes Round Toe Lt Brown 6.5 M Parent B074BH1V7S , FRYE Women's Nutmeg Lena Harness Slip On Shoes Round Toe Lt Brown 8 M Parent B074BG4VM8 , Puma Women’s Smash WNS 363611-01 Trainers, White Parent B01N7IOX5WReebok Hexaffect Run 5.0 MTM, Women’s Track Shoe Parent B01I0ANAE4 , Gentlemen/Ladies Ryka Women's Terrain Sneaker Parent B01NC2JOVL High security Wholesale trade Excellent stretching , Men's/Women's Aldo Women’s Keacien Trainers Parent B076VVB4NC Diverse new design In short supply Acknowledgement feedbackZHZNVX Women's Shoes Canvas Summer Comfort Sneakers Flat Heel Round Toe Black/Red Parent B07H3M9TVZNIKE Women’s W Ashin Modern Low-Top Sneakers Parent B07FP4NGRZHarry Hall Women's Silvio Jodhpur Boot Parent B006O64K4QCole Haan Women’s Grandpro Wedge Sneaker Parent B07CLQZGWL , Hi-Tec Women’s Ottawa Ii Waterproof High Rise Hiking Boots Parent B013HM053OFashion soft bottom leather cross strap metal buckleCustomizable Women's Dance Shoes Leatherette Salsa Sandals... Parent B073ZCM1VHMan/Woman Dolce Vita Womens Quentin Parent B0775Z9QGR Fine processing First batch of customers Fashion dynamic , NIKE W Roshe Two Si Women sneaker black 881187 001 Parent B01NBVC5M9Skechers Women's Endeavor-Altitude Fashion Sneaker Parent B00P0ZFVRCConverse C.T. All Star Big Eyelet Hi White Garnet Navy 560977C Parent B07BBNYQSS , Clearance! HARRYSTORE Women Wedge Sneakers Fitness Shoes - Girls Walking Running Trainers Lightweight Outdoor... Parent B07F43QJ54 ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 Pretty Ballerinas Women’'s Joanna Ballet Flats B072L316W3 ParentHolywin Fashion Womens Martin Boots Ankle Boots Sexy Stiletto High Heel Boots Parent B07H548MBJRTRY Women'S Sandals Spring Comfort Pu Casual Black White Parent B073R9KHJ4Golden Goose Women's Trainers Silver Silver Parent B07C68QFRSLatin Dancing Shoes Female Adult Dance Dancing Modern Dancing Shoes Tennis Dancing Shoes Soft Bottom Parent B074DX2PP9 , Puma Women’s Fierce Evoknit Fitness Shoes Parent B01NAWUPRKAdidas Superstar White/Pastel Green/White (Womens) (5.5 B(M) US) Parent B06XQR89PK , NATURAL SOUL Women’s Dedee Slide Sandal Parent B078FBC5JHadidas unisex adult Crazy Volley Pro Volleyball Shoes B00DCT97PK ParentAjunr Fashionable Women's shoes Tip Fine followed slotted cross strap Elegant Wild and color sandals 9cm high-heel... B07BFDWWYY ParentMen's/Women's Mtng Women's Boots B01FUJJUF6 Parent economic Wholesale trade Excellent function , Clarks Women’s Sashlin Fiona Fashion Boot B06XSMKRPC Parent , Jomos Women’s Touring Ankle Boots B01HPPQ58S ParentGentleman/Lady Reebok Women’s M47658 Low-Top B00TTDMFR0 Parent Diverse new design buy various kinds , Mr/Ms Marco Tozzi 308 398 B01KIBULL8 Parent High security the most economical Direct businessTop Shishang Autumn and winter flat casual frosted leather Martin boots women's Chelsea boots and ankle boots B07HFSWR2H ParentGRACE SHOES 1571 Decolletè Women B07DMRX1RP ParentGentleman/Lady Tamaris 22418, Women’s Courts B01MQVGS0P Parent Many varieties Good market Acknowledgement feedbackRieker Women’s 785f8 Ankle Boots B07C5BL9XQ ParentCofra 78491-000.W39 Size 39 S1 P ESD SRC"Davenport" Safety Shoes - Lime/Green B01G5ULRAU ParentXianshu Womens Patent Leather High Heel Stitching Fight Color Shoes Hollow Shallow Mouth Pumps B074SCLJWN ParentOdomolor Women's Pull-On Frosted Square-Toe Low-Heels Solid Pumps-Shoes, Black, 36 B07BBNTZFS ParentCoolcept Women Fashion Dress Court Shoes B07BCFHHGH ParentAngkorly Women's Fashion Shoes Pump Court Shoes - Stiletto - Sexy - Patent - Shiny Stiletto high Heel 10.5 cm B01KGLCE4W Parent , Anne Klein Women’s Carisma Synthetic Wedge Sandal B06Y262K4F ParentHigh Heel Sandals Lady Sexy Hollowout Open Toe Pink Party Sandals (Color : Height 10cm, Size : 34/UK3.5/US4.5/... B07DKCK496 Parent , Lamoda Womens Strappy Diamante Stiletto Heels in Rose Gold PU 9 B07DPMPFVC ParentTip single shoe summer bare-color high-heeled fine with slotted screws fasteners, Yoo Baotou sandals women shoes... B07C988JCB Parent , OME&QIUMEI Slippers Girls Wear Shoes In The Summer With Bold Shoes B07CK7LZ9L ParentBerkemann Lüneburg, Women’s Clogs & Mules B003AWKUK0 Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

New Balance New 420 Trainers Grey Grey B01M0XL9B5 Parent B01M0XL9B5 6e32b5c - slopshot-billiards.com

All posts