Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Fashionable nhta-29895 New Style New Cold Slippers, Women'S Rough Heel,Gray,Eu38Cn Rough Parent B073VG43P6 1702ad5
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Fashionable nhta-29895 New Style New Cold Slippers, Women'S Rough Heel,Gray,Eu38Cn Rough Parent B073VG43P6 1702ad5

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

K-Swiss Women’s Aeronaut Sneaker, Grey, 6 UK Parent B073WYG6PPZHZNVX Women's Shoes Canvas Fall Comfort Sneakers Flat Heel White/Black / Yellow Parent B07GZQX4ZR , Asics Women's Hyper Rocketgirl XC Spike Shoe Parent B00Q2JZYYU , Schutz Women's Wedge Fashion Sneaker Parent B01E58DPH2adidas Performance Women's Courtset w Fashion Sneaker, Black/Black/White, 7 M US Parent B01A1FRD12 , Zenzzle Womens Running Shoes City Street Pattern Print on for Ladies Outdoor Running Sneakers Parent B07CLFH1RPKOOLTI Rhythmic Shoes Toe Half Gymnastics Beige Nude Lyrical Dance New 1 Pair Parent B07CCG98SCThe Flexx Slam Dunk Sneakers Woman Parent B07FCYV8BQSlippers HAIZHEN Women shoes Flat Sandals Female Summer Leisure Non-slip Beach Shoes Handmade Fashion Sandals... Parent B074P63Z35 , Skechers Women's Flex Appeal 2.0 Double Gore Slip on High Top Sneaker Parent B01NBXW589 , Converse 556818c, Women’s Multisport Outdoor Shoes Parent B06VY7QH1PPalladium Women’s Pampa Femme Hi-Top Trainers, Blue Parent B078WCB9V6Skechers Women’s Skech-Air 2.0 Sweet Life Trainers, BKHP Parent B013DNF8K2Zenzzle Womens Running Shoes Cute Fox Faces Pattern Print on for Ladies Outdoor Running Sneakers Parent B07CLG74HNSaucony Originals Womens Shadow 5000 HT Houndstooth Parent B01N1X6S0LWSKEISP Women's Men's Lightweight Sports Running Shoe Parent B07DPP6CHSBugatti Women’s 421285511469 Hi-Top Trainers, Grey Parent B06Y2S7BHPRJVCANERS Slippers 2018 New Womens Mens Open Toe Winter Home Slippers Flannel Warm Peep-Toe Slippers Fleece House... Parent B07HR68LBBMarco Tozzi Women’s 23701 Low-Top Sneakers Parent B076SV37RMJERFER Women Flying Woven Shoes Air Cushion Sneakers Student Net Running Shoes 35-41 Sport Shoes Parent B07HKV6VNTxiao123 Latin Dance Middle-Ms. Soft Base Friendship Sequins Modern Shoes Red Square Fashion Simple Convenient... Parent B07F12BD8HNike Women's Wmns AF1 Upstep LOTC QS, BLUR/BLUR-BLACK Parent B01KJ4WQLWConverse All Star Fringe Trainers White 6 UK Parent B011JK00TKFLYRCX Suede sweet flowers high heel slippers casual fashion ladies summer slopes thick bottomed sandals sandals... Parent B07D8WZKXZTwo Bare Feet Neoprene Ankle Strap Aqua Wetsuit Boots Parent B0761WG1HS , Asics Gel-Tactic, Womens Volleyball Shoes Parent B00MA3XW7SYukun High heels Autumn Girl Pointed Small Fresh High Heels Thick With Princess Shallow Mouth Tassel Girl With... Parent B07HCX48G4 , Nike Air Force 1 07 Premium Velvet Womens Trainers Wine - 8.5 UK Parent B0763RLHDHNike Air Force 1 07 Premium Velvet Womens Trainers Wine - 7.5 UK Parent B0763RC53D

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 Cole Haan Women's Grand Crosscourt Slip on Sneaker Parent B07CCZV8SPReebok Women’s Crossfit Speed Tr 2.0 Low-Top Sneakers Parent B073G1MT77Skechers Women's Resistor Sports Shoe Parent B004VMZQAM , Skechers Sport Women's Skyline Sneaker,Navy Blue,8.5 M US Parent B078W7QVSRSHOESHAOGE Women'S Shoes In Autumn And Winter With High Shoe Height Sports Casual Shoes Women'S Shoes B0753LJHBH ParentAsics Women’s Gel-Lyte V Running Shoes, Beige B07878BQHM Parentmbt maliza pewter (37 EU) B005CVTC4M Parent , adidas Women’s W Climacross Boost Eneblu Golf Shoe B01IWC42Y2 ParentNIKE Women's Flex 2017 RN Running Shoe Purple Slate/Palest Purple/Blue Recall Size 10 M US B071VKL2YS ParentHanwag Tatra II Narrow GTX Shoes Women Brown 2018 B079XWKDS1 ParentRieker 54953, Women’s Ankle Boots B00WHIHA0G Parent , Rieker Women’s Z9510 Desert Boots B0711S7BT2 Parent , Man's/Woman's Bandolino Women's Planta Boot B01DVGWRVO Parent Complete specification modern Outstanding functionSoftinos Women’s Farah Nubuck Boots, Blue B071GB9BG1 ParentMan/Woman Sole Hydro Boots Black B016BBTTOO Parent Diverse new design Reliable performance uniqueBalaMasa Womens Solid Beaded Casual Urethane Pumps Shoes APL10820 B07GZ8N9YB ParentTamaris Women’s 22466 Closed Toe Heels B01NAXXB8G ParentFLYRCX Women's low-heeled pointed shoes bow shallow mouth comfortable retro single shoes work shoes, 35 EU, A B07GCJXY88 ParentMINITOO Ladies Poited Toe Pearl Beading White Bridal Wedding Flats Comfortable Dress Shoes UK 6 B0755HH3MP ParentAllhqFashion Women's Buckle Low Heels PU Solid Round Closed Toe Pumps-Shoes B01KH0F6ME ParentLes Tropéziennes par M. Belarbi Women’s Isatis Sling Back Sandals B077PQ56K2 ParentQPSSP Slipper Slippery Slippery With A Bow And A Pair Of Slippers, Sandals And Sandals. B07DBW57RW ParentNine West Women's Urgint Synthetic Heeled Sandal B01E4IO33I ParentLa Maga Circe Women's Fashion Sandals B07DVQDS6K ParentJIANXIN Summer Sandals Women Stiletto Heels Nightclubs Sexy Open Toe Sandals Rhinestones Genuine Leather (Color... B07G3DTBF7 ParentGaoXiao New summer 15cm ultra high heels hollowed out and stitching Rome sandals B07CBQTRV2 ParentWomen's Shoes 2018 New National Style Leather Casual Baotou Slippers Female Summer Flat Bottom Soft Bottom Ladies Shoes (Color : Black, Size : 38) B07CV7RDC3 38|BlackLeather Collection Womens/Ladies Flat Toe Loop Sandals with Decorative Tassels B01KVU7EOS Parent , MINITOO Girls Womens Knot Satin Wedding Sandals Ivory Platform Evening Prom Shoes UK 4 B074S3FTVN ParentNorthwest Territory Womens Memphis Beach Walking Trail Sandals B071VP66VH Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

Fashionable nhta-29895 New Style New Cold Slippers, Women'S Rough Heel,Gray,Eu38Cn Rough Parent B073VG43P6 1702ad5 - slopshot-billiards.com

All posts