Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Lacoste Parent Tamora Hi 116 1 Trainers Caw 116 Off WHT, Women’s Hi-Top Trainers Parent B01F5OBQ3A 751f63b
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Lacoste Parent Tamora Hi 116 1 Trainers Caw 116 Off WHT, Women’s Hi-Top Trainers Parent B01F5OBQ3A 751f63b

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

adidas Originals Women's Superstar Slipon W Sneaker, White/White/Black, (11 Medium US) Parent B01LYIZG71adidas Originals Women's Superstar Slipon W Sneaker, White/White/Black, 10.5 Medium US Parent B01LYUM4YXRFF-Spring, summer and autumn shoes Pump/Ankle-Strap/Women’s Heels/Closed Toe/Sweet shallow-water drilling rough... Parent B07C9ZTMZF , Rock Spring Carioca X Grey/Silver/Beige 36 Parent B07C61R2M9T.T-Q Women's Kids' Dance ShoesBelly Ballet Sneakers Modern Shoes Red Parent B07FYC7TC6 , T.T-Q Women's Kids' Dance ShoesBelly Ballet Sneakers Modern Shoes Black Parent B07FYCJB28 , Leather ballet slippers, full sole, sand-coloured Parent B009FXGQ0Q , Laura Vita Women's Bettino 01 Clogs Green Grün Parent B06Y1DYS1Bxiao123 Cat Talon Child Adult Soft Ballet Yoga Performance Shoes Black Square Fashion Simple Convenient Modern Parent B07F27JX9W , Kenneth Cole Women’'s Abbey Low-Top Sneakers Parent B075KSD7QC , Puma Vikky Trainers in Leopard Black Parent B01N39BZXU , camel active Women’s 74 Low-Top Sneakers, White-Silver Parent B01M1EOKKC , Mustang Women’s 1246-301 Low-Top Sneakers Parent B01NCECKI3 , Showudesigns Breathable Sport Shoes for Women Girls Outdoor Running Sneaker Parent B07CKRJBNLAllrounder by Mephisto Women's Trainers Parent B073X1Z3PW , KPHY Women'S Shoes/Sandals Girls A Pair Of Water Drill High Heel Shoes Rough Heels Wild Jog Square Head 5Cm Thirty-Six... Parent B07G4F6T89 , KPHY Women'S Shoes/Sandals Girls A Pair Of Water Drill High Heel Shoes Rough Heels Wild Jog Square Head 5Cm Thirty-Seven... Parent B07G4FZ8W2 , Lurryly❤Kids Shoes for Girls Rabbit Zip Bowknot Boots Princess Shoes(Toddler/Little Kid) Parent B07H5HHFN4FANQIANNAN Winter Cute With Thick Warm Home Slippers Indoor Anti-Slip Cotton Slippers Women Parent B07HGY3SVDBaymate Women Beach Flip Flops Pool Shoes Toe Post Casual Sandals Slippers Parent B01I18P15G , ShangYi Children's dance shoes, dance shoes, modern dance shoes, girls soft spring and autumn women's Latin shoes... Parent B07CY3VXSRGAOLIXIA Women's Athletic Shoes Breathable Stretch Cloth Casual Shoes Lightweight Wearable Running Shoes Outdoor... Parent B07CGM2V4N , MINITOO Ladies TH179 Closed Toe Fashion Suede Leather Wedding Ballroom Latin Taogo Dance Pumps Shoes Parent B01CX4ZZY6 , Miyoopark Ladies Ankle Strap Synthetic Latin Tango Dance Shoes Ballroom Dancing Evening Sandals Parent B06Y3K1NSSGentleman/Lady Geox Womens Breeda 7 Parent B071ZF2YS8 Queensland high quality Strong heat and heat resistance , Gentlemen/Ladies Poelman Women’s Low-Top Parent B07B8MH55T Clearance price luxurious Outstanding function , FYios Women'sHeels Spring Fall Club Running-on Shoes OL Style Color Block Comfort Office & Career Dress Chunky... Parent B074PMNV82Lacoste Women’s Helaine Runner 116 3 SPW Low Parent B0154PE1K0 , Saucony Originals Women's DXN Trainer Fashion Sneakers, Red, 7 M US Parent B0189PZIGI

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 Vesi - Women's Ballroom Latin Dance Shoes Sandals Golden Knot 3UK Parent B072HJTMDY , T.T-Q Women's Dance Shoes Silk Leather Stiletto Heel Black Chocolate Bronze Parent B07FQRB2H2 , Adidas Neo Raleigh Mid W Casual Sneaker,white/white/white,6 M Us Parent B01CT6XFEUGentleman/Lady Reebok Instapump Fury GT Parent B074W3PRPG Online Shopping Highly praised and appreciated by the consumer audience Quality and consumer first , Happy Lily Drain Quick Bathroom Mule Soft Slip-on Slippers Non-slip Shower Sandals Beach Slide Pool Shoes Parent B0755HF4DH , PLOT Clearance Baby Boys Girls Cow Print Romper Jumpsuit Hooded Outfits Newborn Clothes 0-2T Parent B07GH68KHNT.T-Q Women's Dance Shoes Belly Samba Satin Synthetic Stiletto Heel Black Blue Pink Red Multi-color Leopard Bronze... Parent B07DLYSCXZ24 HORAS Women’s 23879 Slip On Trainers Parent B07DS8QKJFJING Female sandals Summer sandals high-heeled European and American fine with dew-Slotted for Roman women shoes Parent B07C7H4SJ1 , BYLE Leather Sandals Ankle Strap Samba Modern Jazz Dance Shoes Latin Dance Shoes Female Adult with Satin Dance... B07FPN6VWZ ParentKPHY-In Autumn Women'S Shoes Slim And Diamond Are Slim Shallow 7Cm High Heel Single Shoes.Thirty-Eight Gules B07GH3X6RX ParentBlowfish Women’s Rider High Boots B0793HHMFG ParentBearpaw Women's Cosima Suede/Knit Mid-Calf Suede Boot B01KSCN1TQ ParentKOKQSX-Super high heel medium tube boots thin heel with high 11CM sharp pointed. blue Thirty-five B07HLYKWFZ ParentSHOESHAOGE Women'S Bootie Suede Fall & Winter Minimalism Boots Stiletto Heel Pointed Toe Booties/Ankle Boots Crystal... B07HKV9YWF Parent , Adee Womens Romanesque Style Buckle Foldable Patent Leather Pumps Shoes B01LJL99E6 Parent , BalaMasa Womens Platform Low-Cut Uppers Round-Toe Fabric Pumps-Shoes B06Y5G43NZ ParentJosef Seibel Women’s Fiona 25 Closed-Toe Heels B0758D4T1S ParentFly London Baku, Women's Sandals B014UNTL3O ParentAgooLar Women's Twinkling Heels Open Toe with Flowers Floriation, Pink(FOT), 34 B01IOLBI3O ParentLadies Green Slip-On Court Comfy Smart Casual Work Low Heel Shoes Sizes UK 3-8 B07HBBJ4HQ ParentENVAL SOFT women low sneakers 59451/00 B01CLIT1A8 Parent , Fitflop Women’s Glitzie Slide Sandals Open Toe B0784HCGTX ParentSteve Madden Women's Cufff Slingback Sandal B009G74C1G Parent , MINITOO Ladies Peep Toe Crystals Stiletto High Heel Red Satin Bridal Wedding Sandals UK 2.5 B07BBQZXBZ Parent , YTTY High Heels Female Fish Mouth Waterproof Platform with Mixed Color Buckle Fashion Sandals B07CNJPK4S ParentZBeiBei Girls Party Dance Mid Heels Sequins Pattern Childrens Bridesmaid Shoes B07CTHGTSS Parent , Real black leather size number 35 Made in Italy gold clamp ANB35-1 sabot fur moccasins B07HCL2M9J Parent , Miss Diva Ladies Womens Slingback Diamante Thick Toe Post Strap Sandal Size 3-8 B07GHDBG2S Parent , 1TO9 Girls Low-Cut Uppers Penny-Loafer White Soft Material Sandals - 8.5 B(M) US B01GIYS0BC Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

Lacoste Parent Tamora Hi 116 1 Trainers Caw 116 Off WHT, Women’s Hi-Top Trainers Parent B01F5OBQ3A 751f63b - slopshot-billiards.com

All posts