Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Gabor Women’s Basic Closed Closed Women’s Toe B0711L5BCV Heels B0711L5BCV Parent 0ac2ba4
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Gabor Women’s Basic Closed Closed Women’s Toe B0711L5BCV Heels B0711L5BCV Parent 0ac2ba4

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Clarks Chorus Carol Womens Wide Court Shoes B073VQZLMX ParentECCO Women’s Shape 45 Pointy Sleek Closed-Toe Pumps, 11 B01MPX4KJ2 ParentTed Baker Women’s Torabel Ankle Strap Heels B071ZQ2GLS ParentUnisa Women’s Kichi_ks Closed Toe Heels B01LX14NFT Parent , Guess Women’s Footwear Dress Sling Back Closed Toe Heels B0788C3NJQ ParentPeter Kaiser Women’s Mizzy Closed Toe Heels B075HK14ZT ParentNine West Women’s Hansine Pump B073JQ6HJP ParentUnisa Women’s Jichi_ks_sat Closed-Toe Pumps B07BZPRGDP ParentRainbow Club Ebony - Block Heel Ivory Satin Court Shoe B0779DWCP9 Parent , Geox Women’s D Adrya Mid D Closed-Toe Pumps B0792FYZ26 ParentIrregular Choice Women’s Total Freedom T-Bar Heels B07H3QF14C ParentFly London Women’s Yadi718fly Wedges B01LZGW5YQ Parent , Van Dal Holt, Women's Court Shoes B00F73J4OS Parent , Irregular Choice Women’s Tickled Pink Closed-Toe Heels B075874FY9 ParentGERRY WEBER Women’s Amelie 10 T-Bar Heels B078H7WMM2 Parent , Peter Kaiser Women’s NIKA Pumps B00J3IYO66 Parent , Gentleman/Lady Gabor Women’s Fashion Wedges B01MCYLLKT Parent Selling Stylish and charming Outstanding function , Gabor Brax, Women's Court Shoes B00O2Q73NA Parent , Clarks Women’s Chorus True Ankle Boots B01H0A58P4 Parent , Sam Edelman Women’s Addison Wedge Heels Sandals B071GW1C6Q Parent , Man/Woman Gabor Women's Comfort Wedges B01M9EY9NN Parent for you to choose Impeccable Fashion dynamic , EDEFS Womens Pointed Toe Court Shoes Ladies Elegant High Heel Pumps Party Dress Shoes B0753CXH3M ParentIrregular Choice Women’s Bish Bash Bow Closed-Toe Heels B0758HX6FK Parent , Geox Women’s D Vivyanne High a Closed-Toe Pumps B0792H8JPQ ParentHÖGL Women’s 4-10 3060 0100 Closed Toe Heels B071LD88RY ParentShoe the Bear Jessica S, Women’s Platform Heels B01M9EAJ1H Parent , Clarks Women’s Kendra Daisy T-Bar Pumps, Blue, 5.5 UK B073V3Y78M ParentVan Dal Women’s Cedar X Closed-Toe Heels B01MRC79XZ Parent , Nine West Astoria9x9 Fabric, Women’s Astoria9x9 Fabric B071P24PLV Parent

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 SWDZM Women Latin Dance Shoes Cotton Ballroom Model-ZAB Parent B072QW9NH4 , MINITOO Women's Breathable Hidden Platform Grey Fashion Sneaker UK 6 Parent B07CVYNR3F , NIKE WMNS Air Max Motion Lw Se, Women’s Trainers Parent B01K39R1KY , Man/Woman V3TEC Spike Key Parent B003OBOQ16 Reputation first Clearance buy onlineGiuseppe Zanotti Design Women's RS80038003 Silver Glitter Slip On Sneakers Parent B079MDQJRL , Karen Scott Womens Emet Open Toe Casual Slide Sandals B0743VLJQ2 Parent , NIKE WMNS Dart 11, Women’s Sports Shoes B00QFRK7VY Parent , KPHY Summer Hate High Super High Heel Shoes 20Cm Thin Follow Waterproof Platform Cool Slippers Models Walking... B07DYQPRGR ParentWomens Ladies Block Large Size Strappy High Heel Sandals Platforms Bandage Shoes Buckle Dress Work Party Court... B07C86G4L1 Parent , HWF Boots Boots Snow Boots Woman Short Boots Women's Shoes Winter Increased Within height Thick soled Shoes Cotton-Padded... B0787WKDG9 Parent , PUMA Women's Fenty x Chelsea Sneaker Boots, Sterling Blue/Black/Limeade, 6 M US B077GXFTGJ ParentKennel und Schmenger Schuhmanufaktur Bobby, Women’s Combat Boots B06XGT4JC7 ParentSheba 10 EC Boot, PVC, Yellow/Black S5, Size 37 B07B82PBBN Parent , Onewus Ankle Boots with Mid Chunky Heel and Rounded Toe Women Boots with Black/Leopard and Plus Size Available B077SZHRL3 Parent , Angkorly Women's Fashion Shoes Ankle Boots - Booty - Chelsea Boots - Cavalier - Studded Block Heel 3 cm B0767N1Y2V Parent , round Head side Zipper Thick with Martin Boots in the Boots Waterproof Platform High-Heeled Women Boots , silver... B0783H9NVX Parent , BalaMasa Womens Platform Stiletto Glass Diamond Imitated Suede Pumps-Shoes B01JGK4BCW ParentAimint Womens Pointed-Toe Rhinestones Sheepskin Pumps Shoes ERR00089 B07HGP48JT Parent , GaoXiao 18 centimeter black transparent high heel shoes B07C1R3YKN ParentFlower-Ager D06L Women's Bridal Wedding High Heel Sparkly Prom Party Court Shoes,Black10cm,UK7/EU40 B07F84DZ3K Parent , YKANG Large Size Stainless Steel Metal Stiletto 22CM Sexy Low To Help Women's High Heels,Red,9 B07HG339LF ParentQingchunhuangtang@ Flat shoes Party wedding shoes Party fashion shoes Word buckles Daily work B07DHQMVSH ParentFly London Yaz, Women's Wedge Court Shoes B00H8ZFTA6 Parent , Coarse with women's shoes spring and autumn British style Martin boots rough with student boots B0774QYR9C ParentFergalicious Daisy Round Toe Canvas Heels B074TQWBGH Parent , MEILI Women's Flat Rivet Sandals B07BFCK95C ParentGentlemen/Ladies Guess FLANR2SUE19 Sandals Women B07D5JTJ1C Parent Crazy price, Birmingham Elegant style Superb craftsmanship , OLGA RUBINI Women's Sandals Satin AF133 (3 UK / 36 EU, Black) B01N0H41AB ParentZaxy Women’s Ever Wedge Sandal B076QMKLQ2 ParentBillabong womens East of Eden B01MYVME6W Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

Gabor Women’s Basic Closed Closed Women’s Toe B0711L5BCV Heels B0711L5BCV Parent 0ac2ba4 - slopshot-billiards.com

All posts