Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

ShangYi ShangYi Customizable Women's Dance nhta-30294 Shoes Latin 30293/Dance Sneakers Silk Customized Heel Black/Pink/Red/Multi-color/... Parent B01G00JM8E 965e7b7
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
ShangYi ShangYi Customizable Women's Dance nhta-30294 Shoes Latin 30293/Dance Sneakers Silk Customized Heel Black/Pink/Red/Multi-color/... Parent B01G00JM8E 965e7b7

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

New Balance Wrt580, Women’s Sneakers Parent B01C9N8BAQCapezio DS19 Web Dansneaker In Hot Pink, Silver or Black Patent Trim Parent B00UAKSA0WZenzzle Womens Running Shoes Graphic Chinese Pattern Print on for Ladies Outdoor Running Sneakers Parent B07CLGCZJ3Vans Iso 1.5, Unisex Adults’ Low-Top Sneakers Parent B01HJU5ECCDockers by Gerli Women’s 35ne212-636610 Hi-Top Sneakers Parent B01N0BIJEUThe spring and autumn home cotton waterproof anti-skid slippers Parent B075BMN67Z , Style and Co Women's Lindie Dress Boots Parent B004O94AKYDC Women's Amnesti Wnt Shoes Parent B078WHG88Z , Bare Traps Womens Polina Leather Low Top Slip On Walking Shoes Parent B01LW1R98GESPRIT Simona Bootie, Women’s Hi-Top Trainers Parent B0769YM5RKK-Swiss Women’s Aeronaut Sneaker, Grey, 6 UK Parent B073WYG6PP , ZHZNVX Women's Shoes Canvas Fall Comfort Sneakers Flat Heel White/Black / Yellow Parent B07GZQX4ZR , Asics Women's Hyper Rocketgirl XC Spike Shoe Parent B00Q2JZYYUSchutz Women's Wedge Fashion Sneaker Parent B01E58DPH2 , adidas Performance Women's Courtset w Fashion Sneaker, Black/Black/White, 7 M US Parent B01A1FRD12Zenzzle Womens Running Shoes City Street Pattern Print on for Ladies Outdoor Running Sneakers Parent B07CLFH1RP , KOOLTI Rhythmic Shoes Toe Half Gymnastics Beige Nude Lyrical Dance New 1 Pair Parent B07CCG98SCThe Flexx Slam Dunk Sneakers Woman Parent B07FCYV8BQSlippers HAIZHEN Women shoes Flat Sandals Female Summer Leisure Non-slip Beach Shoes Handmade Fashion Sandals... Parent B074P63Z35Skechers Women's Flex Appeal 2.0 Double Gore Slip on High Top Sneaker Parent B01NBXW589 , Converse 556818c, Women’s Multisport Outdoor Shoes Parent B06VY7QH1P , Palladium Women’s Pampa Femme Hi-Top Trainers, Blue Parent B078WCB9V6Skechers Women’s Skech-Air 2.0 Sweet Life Trainers, BKHP Parent B013DNF8K2 , Zenzzle Womens Running Shoes Cute Fox Faces Pattern Print on for Ladies Outdoor Running Sneakers Parent B07CLG74HNSaucony Originals Womens Shadow 5000 HT Houndstooth Parent B01N1X6S0LWSKEISP Women's Men's Lightweight Sports Running Shoe Parent B07DPP6CHSBugatti Women’s 421285511469 Hi-Top Trainers, Grey Parent B06Y2S7BHPRJVCANERS Slippers 2018 New Womens Mens Open Toe Winter Home Slippers Flannel Warm Peep-Toe Slippers Fleece House... Parent B07HR68LBBMarco Tozzi Women’s 23701 Low-Top Sneakers Parent B076SV37RM

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 Columbia Women’s Barraca Strap Multisport Outdoor Shoes Parent B01HEHO3QI , Womens New Casual Walking Lightweight Gym Trainers Slip On Plimsolls Parent B06XQZ58L5 , George Oy Cute Cartoon Birds Pattern Sneakers Running Walking Shoes Slip On Casual Low-cut Flat Trainers Jogging... Parent B077S13YRBPuma Women’s Carson 2 Metallic Wn Sneaker Parent B01N0RDDVY , Womens Casual Comfortable Wedge Shoes Platform Hiking Walking Shoes Breathable Tennis Air Fitness Sneakers Fitness... Parent B07CYVZBDQ , Clarks Women’'s Tri Native. Trainers Parent B07B95MHJFTONY WILD Women's Trainers GOLD/ BROWN Parent B0743BYVFB , HBDLH Good-looking/women's shoes/Fine Sandals Sandals Summer 8Cm High Heeled Shoes. B07FXV59WD Parent , KPHY-Autumn Suede Sexy Rivet Shoes Pointy Head 10Cm High Heels Thin Shoes.Thirty-Five Gules B07GXWF5SJ Parent , Salomon Women's Ellipse LTR Hiking Shoe B00GHV3RLK ParentReebok Women’s Grace Tr Fitness Shoes B077TXGLJQ ParentMan/Woman Pleaser DELIGHT-1010 B06XP34BBL Parent quality Known for its good quality Shopping promotionGentleman/Lady Gabor Women's 75.532.16 Boots B074PLR9B3 Parent quality product quality a lot of varietiesWomen's rain boots sexy High Boots Rain Spring And Summer Rain Boots Anti-skid Shoes Warm Adult Boots (Color : Brown, Size : EU38/UK5.5/CN38) B07BRW2MZ5 EU38/UK5.5/CN38|Brown , RUGAI-UE Sandals Summer Pointed High-Heeled Shoes Mid Air Women Shoes B073WSTTC1 Parent , Rieker Women’s Y9420 Ankle Boots B01F3KHZCW Parent , Gentlemen/Ladies Caprice 25507, Women’s Boots B06WWH5FTZ Parent Crazy price Lush design retail priceLBTSQ-Short Boots Thin Heels High Heels 8Cm Martin Boots Women'S Boots Sexy Pointed Naked Boots. B07H2TSZVS Parent , L@YC Women's Wedding Shoes PL-3128-20 Peeking Toe Pumps Satin Bow Platform High Heels Rhinestone Wedding Shoes B078FBL4T4 ParentCapezio 550 Junior Footlight Stage Shoe B0002RROC8 ParentChocolat Blu Women's Mackenzie Cork Sandal B01COQHQGS ParentOnewus Elegant Stiletto Court Shoes With Ankle Strap Working Shoes With Pointed Toe and Plus Size Available B078KGJ7MQ ParentOdomolor Women's Low-Heels Blend Materials Solid Hook-and-Loop Pumps-Shoes, Black, 36 B07BBFH5NN Parent , Odomolor Women's Round-Toe Kitten-Heels PU Solid Pull-On Pumps-Shoes, Pink, 34 B07BBQ79MN Parent , Men/Women ara Biarritz-s, Women’s Ankle B00A7QLXI0 Parent durable Pleasant appearance King of the crowd , JSHOE Women's Sexy Salsa Jazz Dance Shoes Ballroom Latin Tango Party Dancing Shoes High Heels,Pink-heeled6cm-UK7.5... B078W71K7V Parent , Molly Bracken Women’s Dentelle Open Toe Sandals B078GYJZGY ParentSoftline Women’s 28360 T-Bar Sandals B077FZLFKJ Parent , XZGC Dew-Toe Sandals Female Thick With High Heels With The Word,2 UK, Black B07BSYCZ5F Parent , Haflinger Unisex Adult Grizzly Torben Slippers B002GXAE7I Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

ShangYi ShangYi Customizable Women's Dance nhta-30294 Shoes Latin 30293/Dance Sneakers Silk Customized Heel Black/Pink/Red/Multi-color/... Parent B01G00JM8E 965e7b7 - slopshot-billiards.com

All posts