Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Calaier Women's 9 Castory Court Shoes black Size: 9 Size: B01MFHWJR3 black Parent 465dce7
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Calaier Women's 9 Castory Court Shoes black Size: 9 Size: B01MFHWJR3 black Parent 465dce7

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Calaier Women's Cadrum Court Shoes green Size: 9 UK B01N01MFS2 Parent , Calaier Women's Caguitar Court Shoes Blue Size: 3 UK B01MXD67WP Parent , Calaier Women's Caguitar Court Shoes Black Size: 4 UK B01MXHB9D3 Parent , Calaier Women's Cawrite Court Shoes Pink Size: UK 9 B01N05JFWL Parent , Calaier Women's Cawrite Court Shoes Pink Size: 9 UK B01MXHBBGC Parent , Calaier Women's Cawow Court Shoes pink Size: UK 9 B01MXHBA6J ParentCalaier Women's Caviolin Court Shoes red Size: 2 UK B01N05P1DD Parent , Calaier Women's Cashow Court Shoes Size: 2 B01N09VA4H Parent , Calaier Women's Cabest Court Shoes black Size: 6 B01N1HN9L2 Parent , Calaier Women's Cadraw Court Shoes Size: 7 UK B01N3KBAM8 ParentCalaier Women's Caguitar Court Shoes Blue Size: 6 UK B01N09V9QO Parent , Calaier Women's Caguitar Court Shoes Black Size: 6 UK B01N01ME83 ParentCalaier Women's Cabest Court Shoes pink Size: UK 9 B01N2J55SA ParentCalaier Women's Cabest Court Shoes black Size: 2 UK B01N1HNCPE ParentCalaier Women's Cadress Court Shoes red Size: 6 UK B01N3K4LJU ParentCalaier Women's Cadress Court Shoes yellow Size: 9 B01N05P2PA ParentCalaier Women's Cashow Court Shoes B01N3K4LJX Parent , Angry Angels Halo Heel School Shoes B01MZF70FF Parent , Calaier Women's Castory Court Shoes B01N3KBAMA ParentCalaier Women's Catalk Court Shoes yellow Size: 7 UK B01MXHBAJB ParentCalaier Women's Caguitar Court Shoes Pink Size: 7 UK B01N3K70G0 Parent , Calaier Women's Cawow Court Shoes pink Size: 3 B01N3K70G2 Parent , Calaier Women's Cawrite Court Shoes Black Size: 3 B01N3KC113 ParentCalaier Women's Caguitar Court Shoes Black Size: 9 UK B01N3KBGJ8 Parent , Calaier Women's Caguitar Court Shoes Black Size: 8 UK B01N3KD3IO ParentCalaier Women's Cawrite Court Shoes Pink Size: 7 B01N3KE3CA Parent , Calaier Women's Castory Court Shoes black Size: 9 UK B01N3KEJ8D ParentCalaier Women's Camake Court Shoes green Size: 2 B01N3KGE41 ParentCalaier Women's Camake Court Shoes B01N3KGE49 Parent ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 Seavees Women's 08/61 Army Issue Low Nylon Fashion Sneaker, Black, 10 M US Parent B00E839LM8 , MINITOO L194 Women's Low Heel Red Suede Leather Latin Salsa Ballroom Dance Sandals 4.5 UK Parent B01N78CBH6FYM SHOES DYF Women Embroidery Nude Shoe National Style Flat Canvas Stripes Soft,Little deer,41 Parent B074P36KV4Calvin Klein Giselle, Women’s Trainers Parent B017UN4DSYPump/Ankle-Strap/Women’s Heels/Closed Toe/During the spring and autumn sweet Round Head, Ms. increased shoes student... Parent B07C9ZTVMGPump/Ankle-Strap/Women’s Heels/Closed Toe/During the spring and autumn women's shoes big yards stitching Color... Parent B07BJ77VPC , Debenhams Faith Womens Lilac 'Jatin' Ankle Strap Sandals B07BR9N1H9 ParentExing Womens's Shoes High-Top Sneaker/Lovers Canvas Shoes/Anti-Slip Vintage Martin Boots/Casual Tooling Shoes... B07GVH35VY Parent , Bloch Women’s Criss Cross Dance Shoe B00599Z002 ParentAsics Gel-Fit Tempo, Women's Cross-Training Shoes B00QWWS566 Parent , Reebok Work DMX Flex Work RB360 Industrial and Construction Shoe, Violet, 7.5 W US B01M1L6XRH Parent , Andrea Conti Women’s 0344523 Ankle Boots B07B17YC9S ParentBalaMasa Womens Kitten-Heels Zipper Solid Platform Round-Toe Suede Boots ABL09714 B077C27V4L ParentRomika 10202-28 Maddy 02 Womens Boots B015HWXJK8 Parent , HRCxue The strap high heels lady princess shoes fine with tip shoes satin Occupational Footwear B07CF7FCGZ ParentRuby Shoo Women's Rhea Court Shoes B07G4YY3RV Parent , Spring Step Women's Padova Dress Pump B06XKTJJKT Parent , Mee Shoes Women's Comfortable Slip On Size 2-8 Flat Court Shoes B07DFQTQWX Parent , SHU CRAZY Womens Ladies Mid Kitten Heel Slip On Slingback Pointed Toe Party Evening Dressy Fashion Court Shoes... B07B7MCTL9 ParentZBeiBei Fashion Womens High Heels Shoes Closed Toe Mix Color Party Work Pumps B07CG2V3CN Parent , CL by Chinese Laundry womens Wake Up B073G4DFKD Parent , YMFIE In summer the new ladies are hollow thin the diamond butterfly shoes. B07CY2NDR6 ParentJSHOE Women's Sexy T-Strap Latin Salsa Jazz Dance Shoes Ballroom Latin Tango Party Dancing Shoes High Heels,Green-heeled7.5cm-UK6... B078W8BPF6 ParentGAOLIM During The Spring And Autumn Seasons Light Nozzle Tip Of The High-Heel Shoes Rough With Women'S Shoes Single... B07CFQK2GD ParentGAOLIXIA Women's Shoes Super High Heels PU Open Toe Comfort Party Shoes B07CDDNZFB ParentNine West Women's Ottayvia Metallic Dress Sandal B011EZAWJI ParentMen's/Women's Goody Goody Slipper, Peacock B074TVT3B1 Parent Fine processing Price reduction British temperamentLCWORD PU Women's Comfortable Flat Sandals Rhinestone Decoration Uk2-9,Black,UK8 B07DCTGW1S ParentMadden Girl Women’s Lorna Heeled Sandal B0775KZ9Y2 ParentMukluks Women’s Bree Flat Sandal B017N7RRU8 Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

Calaier Women's 9 Castory Court Shoes black Size: 9 Size: B01MFHWJR3 black Parent 465dce7 - slopshot-billiards.com

All posts