Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

G.H. Bass Co. Women's Co. Shelby 30261 Fashion Shelby Sneaker Parent B01D0RMECG 39a447d
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
G.H. Bass Co. Women's Co. Shelby 30261 Fashion Shelby Sneaker Parent B01D0RMECG 39a447d

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

SYW Ladies'Leisure Shoes Ladies' New Genuine Leather Ladies'Ties Round Head and Thick Bottom Sports Ladies' Single... Parent B07GV37NX7 , Capezio Unisex Adults' Turning Pointe 55 Dance Shoe Parent B0106BJX7SAsh Women's Shoes Addict Mesh Red White Sneaker Fall Winter 2019 Parent B07H2KRWGN , Gold 2Star Shoes Women's Pink Leather Sneaker 41 Parent B074K87XRSRocket Dog Adios Womens Flip Flops Silver Odyssey - Silver Flirty - UK Sizes 3-8 Parent B07CSM832LGold 2Star Shoes Women's Pink Leather Sneaker 40 Parent B074KF6VQFGold 2Star Shoes Women's Pink Leather Sneaker 37 Parent B074K88BN3Puma Womens Match LO Basic Sports WN's Match Lo Basic Sports WN's Parent B010FQ4DI8 , Gold 2Star Shoes Women's Pink Leather Sneaker 38 Parent B074KHPTK9 , Lenfesh Women Sports Shoes,Soft Sole Slip-on Breathable Casual Indoor&Outdoor Shoes for Walking Jogging Sport... Parent B07FFRL4JNadidas S76723 Women Superstar Glossy Toe W TECSTE/CBLACK Parent B01I0B5L5Y , Zhuhaixmy Women Mid-Calf Rubber Rain Boots Ladies Anti-slip Rain Shoes Martin Rainboots Parent B01N8TINNFRomika Women’s Victoria 01 Trainers Parent B077Y1KKDN , Fashion soft bottom leather cross strap metal buckleCustomizable Women's Ballroom Dance Shoes Satin Leatherette... Parent B073ZCWD2WMeijunter Women Mid-Calf Rubber Rain Boots Ladies Anti-slip Rain Shoes Martin Rainboots Parent B01MTL7Y11adidas Women's Clrdo Hooded Jacket – Red, Womens, CY3550 Parent B0797XFR9H , Hogan Women's HXW00N0S3609KE0KQ2 Pink Suede Sneakers Parent B079M4BKFS , Sneaker Converse Pro Leather Metallic Parent B01N1YEQU7JING Female sandals After the summer exposed slope style fish mouth high-heeled boots girl cool Parent B07CW3VCK5MINITOO QJ6233 Women's Almond Toe Floral Grey Pleather Ballroom Latin Salsa Tango Dance Shoes UK 4 Parent B06Y3WDG7K , FALAIDUO Women's Boots Leather Canvas Stitching Strap Outdoor Sports Shoes Unisex Rubber Flat Bottom Skid Walking... Parent B07J6FPNQ4 , MINITOO QJ6233 Women's Almond Toe Floral Grey Pleather Ballroom Latin Salsa Tango Dance Shoes UK 7 Parent B06Y3Y95PR , MINITOO QJ6233 Women's Almond Toe Floral Grey Pleather Ballroom Latin Salsa Tango Dance Shoes UK 5.5 Parent B06Y3WZJB9Pikolinos Women’s Lagos 901_i18 Hi-Top Trainers Parent B07G4C1D9P , MINITOO QJ6233 Women's Almond Toe Floral Grey Pleather Ballroom Latin Salsa Tango Dance Shoes UK 5 Parent B06Y47XFZTGioseppo Women’s 43391 Hi-Top Slippers, Black Parent B0798CJ27Q , DC Women's PSI Flex Sneaker Parent B00ANLVUO6NIKE Women’s WMNS Air Max Invigor Mid Trainers Parent B06X6C57ND , Women's sneaker 38 38.5 39 40 aquamarine Gabor 64.322.10 Leather changing footbed Parent B01NCWO4RB

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to

Filed Under: Media

Oct 3 LvYuan ggx Women's Heels Comfort PU Spring Summer Casual Comfort Blushing Pink Gray Black 2in-2 3/4in, gray, us4... Parent B074CY765KYMFIE Lovers' slippers in summer outdoor beach and sandals Parent B07CCZDXZD , ShangYi Women's Shoes Flat Heel Comfort / Open Toe Sandals Party & Evening / Dress / Casual Green / Pink / White Parent B01FZJKZR8V69621 GRADE SCHOOL CLASSIC LEATHER REEBOK SNEAKERS BLACK GUM Parent B013RYEHI6 , Cotswold Striped Wellington Boots Womens Girls Parent B07H9FSZR6Clarks Women's Black Inset Route 8.5 B(M) US Parent B00HWZHYI2 , Gentleman/Lady Converse Women’s 156811c Sneakers Parent B01N6O4SPY Beautiful color New design Different stylesSneaker Converse Pro Leather Gold Parent B01HP473SKFLYRCX Casual fashion bow rhinestone pointed shallow mouth soft bottom ladies flat shoes folding dance shoes shoes... B07GB4Q11N ParentKPHY Suede High Heel Sandals Thin Heel Belt 12Cm Toes Sexy High Heeled Shoes. B07DBPRFQF ParentAsics Women’s Gel-Quantum 360 Knit 2 Competition Running Shoes B0788BVP1J Parent , Oak And Hyde - Ladies Bridge Demi Boots in Black B077KC6VZF ParentECCO Women’s Shape 75 Pointy Ankle Bootie, Black B01DYSAPJU ParentGaoXiao 15 cm high heel shoe short boots B07C1M1WRX Parent , Gentlemen/Ladies Evans Women’s Angela Boots B075DBSQ5C Parent Rich design the most economical At an affordable priceIndigo Rd. Women's Charley Western Boot B011N2TWQ6 ParentLadies Sexy Genuine Leather Zip Pointed Toe High Heels Black Ankle Women Boots B07G86P867 ParentAimint Womens Sponge Soles Cow Leather Pumps Shoes ERR00198 B07HR77DQP Parent , Gentleman/Lady Hassia Women's Court Shoes B003OYJL36 Parent Online Shopping the most economical Characteristics , VECJUNIA Womens Buckle Suede Platform High-Heeled Shoes Black 5 B01DK98SJ2 Parent , Debenhams The Collection Womens Blue Suedette 'Cooper' High Block Heel Court Shoes B07BBW449D ParentMan/Woman Pleaser Womens Delight-609 Slippers B0013JK8TK Parent Reasonable price Used in durability Fashion versatile shoes , Man's/Woman's Naturalizer Women's Aileen B0125PMK50 Parent Ideal gift for all occasions Comfortable touch Complete specificationsMODA in PELLE Gold Metallic Shimmer Open Sandals B00N2SNBVM Parent , HBDLH Women's shoes/Fashion/Summer Women'S Shoes Hollowed Out 10Cm High Heel Fish Mouth Sandals Increased Inside... B07DBP4NG7 Parent , SHOESHAOGE Sandals, Heel And Toe, With Roman Shoes. Women'S Shoes B0753LC4P8 Parent , Summer rough with women's high-heeled shoes high-heeled shoes shoes B072F39SGX Parent , AgooLar Women's Solid PU Low-Heels Buckle Open-Toe Sandals, GMDLB013599 B07GN6GFTZ Parent , The spring and summer thin and hollow tip bridal strap sandals B07CQZQZQB ParentAgooLar Women's Kitten-Heels Solid Buckle Pu Closed-Toe Sandals, GMDLB015263 B07GQNDG6F Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to

Filed Under: Media, Get to Know WMI

G.H. Bass Co. Women's Co. Shelby 30261 Fashion Shelby Sneaker Parent B01D0RMECG 39a447d - slopshot-billiards.com

All posts