Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

RTRY 30020 Stiletto Women'S Shoes Nubuck RTRY Leather Leatherette Fall Winter Fashion Boots Boots Stiletto Heel Round Toe Thigh-High... B078C54MNQ Parent 15b137d
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
RTRY 30020 Stiletto Women'S Shoes Nubuck RTRY Leather Leatherette Fall Winter Fashion Boots Boots Stiletto Heel Round Toe Thigh-High... B078C54MNQ Parent 15b137d

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Bow Tie high-heel shoes Women's singles simple and thin with a light-exposed night tip Women's singles shoes B078CQZXZY ParentRed wedding shoes tip low and women's singles shoes fine with 5cm Career Women's singles shoes B078CQFT2L ParentGTVERNH-Black Flower Leisure Women Shoes Korean Plate Flat Bottom Pinch Toe Cool Slippers B078D6MWK5 ParentKHSKX-New Rough Heel High Heel Shoes Woman Martin Boots Short Tube Boots English Wind Spring And Autumn Winter... B078CYDVCL Parent , KHSKX-The Sharp Heel Rivet High Heel Shoes Woman Martin Boots Short Tube Boots Spring And Winter The British Wind... B078CYDVDF Parent , GTVERNH-Low - Help Shoes Soft Bottom Pointed Single Shoes Working Shoes B078D6JTVK Parent , XDGG New High Heeled Shoes Single shoes Women Blue Red Black Size32 33 34 35 36 37 38 39 40 41 42 43 , 32 B078D7JFTL Parent , GTVERNH-Shallowly High Heeled Women Shoes Office Shoes Small Leather Shoes Black Single Shoes And Ladle Shoes... B078D6Q7QX ParentGTVERNH-The Fall Of The New Double Belt Documentary Coarse Shoes Casual Shoes All-Match Korean Students. B078D6R14Z Parent , GTVERNH-Thin And Single Shoes Autumn And Winter Sharp Pointed Shoes Temperamental Knitting Girls B078D6RF4G ParentXDGG women Large Size Stiletto Heel Wedding Shoes Red Bridal Shoes Pointed Toe Shallow Mouth High Heels Rose Pink... B078D7KZFW Parent , XDGG Summer Sandals New Tide Shoes British Embossed Buckle Pointed Flat Women'S Shoes B078D7KX5G ParentKHSKX-Sponge Cake Thick Single Shoes Female Korean Version Of The New Fall Shoes Wild Students Increased Leisure... B078FGZQXF Parent , Women Cool Boots 11.5cm Stiletto Transparent Peep Toe Slingback Cross Straps Hollow Dress Shoes Fashion Pure Color... B078DXXTJ7 ParentWomen Chelsea Boots 2.5cm Chunkly Heel Round Toe Dress Boots Simple Pure Color Elastic Band Casual Court Shoes... B078G7Q4MH ParentLeather 8 cm high heel shoes B078G5WN8J Parent , Women 7cm Chunkly Heel Pointed Toe Slingback Court Shoes Simple Color Match Ankel Straps Dress Shoes Wedding Shoes... B078JFFBCR ParentWomen's Running Shoes Low Trekking Outdoor Anti-skid Air Tech Shock Absorbing Fitness Gym Sports Hiking Shoes... B078J83DGZ ParentGTVERNH-The Flow Of The Autumn Winter Boots The Female High-Heeled Boots Round Head Martin Boots Retro Thick With... B078JKLBG6 Parent , GTVERNH-Female Winter Boots Winter Buckle Women Shoes Autumn And Winter Wild Rough With Students With Low Martin... B078JHP8T7 ParentGTVERNH-Wild Winter Boots Martin Boots Heavy With The Tip Of The High-Heel Shoes Female Boots B078JLN8F2 Parent , GTVERNH-Autumn Winter Pointed High-Heeled Shoes Fine With Single Shoes The Female Side Zipper Martin Boots Winter... B078JL3145 Parent , GTVERNH-The Girl Flat Bottom Boots Martin Bare Boots Warm Winter Plus Cotton Matte Leather Boots Man-Made Short... B078JM79YV ParentGTVERNH-Winter Plus Velvet And Boots Thick With Shoes High-Heeled Boots Martin Boots B078JM42QN Parent , GTVERNH-Autumn Winter Short Boots Women'S Singles Shoes Martin Boots High Heels And The Tip Low Lint-Free Bare... B078JM89KG ParentGTVERNH-Ms. Winter Low Leather Shoes Casual Leather Rubber Insulation Plus Cotton Women'S Shoes A Shoe B078JM7DNW ParentGTVERNH-Winter Mother Shoes The Older The Lint-Free Cotton Shoes Boots Women With Large Numbers With Women'S Shoes B078JMCVCH ParentGTVERNH-Wild Girl Martin Boots Matt Bare Boots The Tip Of The Short Spring And Autumn Winter Boots Fine With The... B078JMBDRH Parent , GTVERNH-Autumn Winter Single Shoes Round Head Low With Martin Boots Thick Rough And Bare Boots Short-Short Boots B078JMH657 Parent

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to

Filed Under: Media

Oct 3 Latin Dancer Female Adult High-Heeled Dance Shoes Soft Bottom Parent B074DX1PM5 , Stonefly Women's Trainers black black Parent B01KZIZMPO , PUMA Women's NRGY Neko Knit Sneaker, Ribbon red-Pomegranate, 6 M US Parent B077ST6CTKZHZNVX The new high-heel shoes tip light the high-heel shoes solid color vocational high-heel shoes Parent B07CWQ8RVX , Harry's Horse Leather Pull On Jodhpur Boots Saint, Womens, Jodhpurstiefel Leder Saint - 29 Parent B00WZS5OKQ , LvYuan ggx Women's Heels Comfort PU Spring Fall Casual Comfort Ruby Black Flat, ruby, us9.5-10/eu41/uk7.5-8/cn42 Parent B074CY8Z3C , Inov8 Evoskin Barefoot Unisex Running Trainers Shoes Parent B0059BQNCY , PUMA Women's Tazon 6 FM Sneaker, White-Cerulean Silver, 6 M US Parent B077T2KJ7YSyrads Women's Ballroom Latin Dance Shoes Salsa Sandals Social Party Tango Dancing Shoes Parent B07FQJ3ZDZ , All Match Women Boots Boots Boots Boots Boots with Boots and Boots with Martin Boots Shoes , black , EUR38 B077K6NYL9 ParentLBTSQ-Sexy Suede Frosted Single Shoe Deep Mouth Side Zipper 11Cm Simple Round Head High Heels Temperament B07H2TQXLX ParentToggi Calgary Long Leather Riding Boot With Full Zip, Standard Leg Fitting, In Black, Size: 8 (EU 42) B005SRWXX2 Parent , Asics Gel-Blast 6 Womens Volleyball Shoe B00GXZZ5ZQ ParentSalomon Women’s Quest Prime GTX High Rise Hiking Boots B00ZLMUTBW Parent , Laura Vita Anna 12, Women’s Boots B073HJK2JR ParentTommy Hilfiger Women’s P1285aola 5a Combat Boots B072Q12BV3 Parent , Jana Women’s 8-8-24331-21 206 Closed-Toe Pumps, Grey B07CDZMFKM ParentTamaris Women’s 26449 Ankle Boots B01C4XCSNW ParentCalvin Klein Women's Dasha Dress Sandal B06X6LNZRK ParentDansko Women's Selma Platform Sandal B01HHOJ5UC ParentAgooLar Women's Pointed Closed Toe Low Heels PU Solid Pull-On Pumps-Shoes B06X3W8NHC ParentDemonia Womens Gothic Platforms Gothika-09 B001PMUHBY Parent , JSHOE Womens Peep Toe Low Heel Glitter Salsa Tango Ballroom Latin Ankle Strap Dance Sandals,Silver-heeled7.5cm-UK3... B0796PGNZ8 ParentXIAOLIN Summer Fashion Peep-toe Golden Elegant Sandals Korean Fashion Princess Stiletto Sweet Fine Sexy Women's... B07C92RPGC ParentWomen's Summer Flat Sandals Womens Genuine Leather Platform Casual Beach Sandals Peep-Toe Shoes B07F67S2GN Parent , Pieces Women Shoes/Sandals psMelinda Suede B07B9Z9BSC ParentALUK- Women's shoes - Europe and the United States crystal with open-toed sandals hollow mesh high-heeled shoes... B07BBNTZZJ Parent , Calaier Women's Capeople Fashion Sandals black Size: 9 B01N3KBAMM Parent , Romika Mokasso 130, Women’s Open Back Slippers B074SQNHD5 Parent , TAOFFEN Women Buckle Strap Sandal Shoes B07C3N47NW Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to

Filed Under: Media, Get to Know WMI

RTRY 30020 Stiletto Women'S Shoes Nubuck RTRY Leather Leatherette Fall Winter Fashion Boots Boots Stiletto Heel Round Toe Thigh-High... B078C54MNQ Parent 15b137d - slopshot-billiards.com

All posts