Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

HÖGL Women’s 4-10 HÖGL 0316 clindamy-20234 0100 Trainers, Black, B06Y2CSCDT 4.5 UK Parent B06Y2CSCDT dd564ce
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
HÖGL Women’s 4-10 HÖGL 0316 clindamy-20234 0100 Trainers, Black, B06Y2CSCDT 4.5 UK Parent B06Y2CSCDT dd564ce

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

RTRY Women'S Sandals Comfort Pu Summer Casual Flower Flat Heel Blushing Pink Blue Fuchsia Flat Parent B075MBQDQR , Nike WMNS Juvenate, Women’s Gym Shoes Parent B01EGSB51E , K-Swiss Women’s Gstaad Neu Sleek Liberty Fashion Sneaker, White Rococco Red Parent B01LXCAKI1 , Pataugas Women’s Bono/Cr F4d Hi-Top Trainers Parent B07CBKWT1X , Nike WMNS Metcon 4 Womens 924593-004 Parent B07CYNT1FJ , VOILE BLANCHE JULIA SPECCHIO LUX PAILLETTES NERO Parent B075NM1B2Y , YKXLM Women's Satin/Latin Dance Shoes Standard Salsa Performance Ballroom Shoes,Model UKLP1217 Parent B07F7Z139J , New Balance Women's 247 Leather Sneakers Parent B06XWV38JTMINITOO Ladies TH115 Knot Cross Strap Green Satin Wedding Ballroom Latin Taogo Dance Sandals 3 UK Parent B0176A5ZR4 , BSNKRY Kenda 700C Road Bike Inner Tube Presta Valve 700X23 25C Parent B06X6FZJJH , MINITOO Ladies TH115 Knot Cross Strap Green Satin Wedding Ballroom Latin Taogo Dance Sandals 5.5 UK Parent B01CX4Y9ZMCamper Women’s Portol Fashion Sneaker Parent B01BVM6BMQ , MINITOO Ladies TH115 Knot Cross Strap Green Satin Wedding Ballroom Latin Taogo Dance Sandals 7.5 UK Parent B01CX4YEHU , MBT Women’s Kampala W Trainers, Brown Parent B006UDYODKMINITOO Ladies TH115 Knot Cross Strap Green Satin Wedding Ballroom Latin Taogo Dance Sandals 4.5 UK Parent B01CX4Y7EU , MINITOO Ladies TH115 Knot Cross Strap Green Satin Wedding Ballroom Latin Taogo Dance Sandals 6.5 UK Parent B01CX4YCQS , Crime London Women's 25923A1720 Black Leather Sneakers Parent B07C91S4X4 , adidas B40263, Womens Running Shoes Parent B00SHDQLYGSkechers Womens Black 'Go Run 600' Trainers Parent B078WWZX73 , MINITOO Ladies TH115 Knot Cross Strap Green Satin Wedding Ballroom Latin Taogo Dance Sandals 4 UK Parent B00THXRMAWArmani Exchange Women’s Low-Top Sneaker Trainers Parent B078VX1CTG , JING Female sandals European and American big tip satin hollow large, high-heel shoes women shoes Parent B07CJSJD54 , Womens Suede Square Heel Round Toe Middle Tube Pure Color Slip-On Martin Boots Parent B07HNFX81SJSHOE Women's Sequins Round Toe Latin Dance Shoes Salsa/Tango/Chacha/Samba/Modern/Jazz Shoes Sandals High Heels... Parent B0796NJFYG , Frye Women’s Lena Flora High Sneaker Parent B072QLD3NM , CONVERSE 556786C CT OX PLATFORM METALLI SNEAKERS Women Parent B06XB92FMY , Mizuno Women’s Wave Lightning Z4 Low-Top Sneakers Parent B07DKWK375 , Mecap Sneakers Emerson75-p for Man and Woman Parent B07DPSFJ82 , Keys 7011 Low Sneakers Women Parent B0771NW3Z4 ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 Deltell Women's Loafer Flats multicolour three-tone 4 B06XWXFVN7 Parent , XDGG Women Large Size Summer Stiletto Heel Sandals Female Splicing Transparent Buckle High Heels , apricot , 47... Parent B077YKTR7SMINITOO Ladies TH126 4" Heel Crystals Satin Wedding Ballroom Latin Taogo Dance Sandals Parent B01CX4ZD1QBinying Women's Bohemian Handmade-Beaded Wedge Sandals Parent B06X6H719C , New Balance Women’s 460v1 Fitness Shoes B01N45ZLE8 ParentAsics Women’s Gel Sana 3 Fitness Shoes B01N34WQ6E Parent , Mizuno Women’s Thunder Blade WOS Volleyball Shoes B073W5RZWT Parent , Melissa Women's Riding Special Boot, Black/Green B00FGK6WZ6 Parent , Kenneth Cole New York Women's JENA Mule B00O4C1Z0Y ParentMen/Women SPM Women's 13817223-0w0-01-0224 Boots B01J2QEX96 Parent Crazy price New in stock various kindsPOESIE VENEZIANE GBVAL1602 Ankle Boot Women B07BL644Z3 Parent , JSHOE Women's Crystals Sparking Satin Latin Salsa Dance Shoes Tango/Tea/Samba/Modern/Jazz Shoes Sandals High Heels... B078W8M2YX ParentBYLE Leather Sandals Ankle Strap Samba Modern Jazz Dance Shoes Ladies Latin Dance Shoes Adult Black and Silver B07FNSYJLD Parent , NIGHTCHERRY Women Mid Heel Boots Zipper B07GZ33RKD ParentBelmondo Women’s 703524 01 Mary Janes B01H1QGDRY ParentJimmy Choo Nude Beige Leather Pointed Flat Pumps B00GA0C65Q ParentWomen's Pumps 37 38 39 40 41 42 rose metallic Tamaris 1-22302-952 Leather Touch-it B01N1EUCN8 ParentLBDX Spring and Summer Women's Shoes Genuine Leather Pointed High Heels Thick Heel B07C6D35WY ParentTommy Hilfiger Women’s E1285del 6b Wedge Heels Sandals B01N7AT0PH Parent , W&XYSnow boots male plush warm cotton rubber at the end B078HQC67K Parent , Arcopedico L39 - Lightweight Comfort in Choice of Colours & Sizes B00PH0LIO0 Parent , Odomolor Women's PU Buckle Round-Toe Kitten-Heels Solid Pumps-Shoes, Beige, 38 B07BBFGS22 ParentDecoStain Women's Pointed Toe Sequins Glitter Ankle Strap Stilettos High Heels Pumps Party Evening Dress Court... B07BK4T3Z7 Parent , SANDALS WOMEN'S THONG ORIGINAL KENYA ETHNIC SNAKE SNAKE BLUE COLLECTION SISI mbili B01HOR8WOM ParentYMFIE European style sequins banquet parties weddings high heels new summer shoes ladies' toe shoes. B07CY1SPHK Parent , YANGXIAOYU European and American Shallow Water Drizzle with Thin and Thin Belt and High Temperament UP. B07CBWF4CJ ParentSandals Feifei Women's Shoes Fashion Rivet Metal Buckle Casual Comfortable B07CHJG2HY Parent , Slippers MEIDUO, Women's Shoes Spring Summer Comfort Heels Stiletto Heel for Wedding Party & Evening Black White... B07C9KJRK7 ParentZHRUI Women Woven Sandals Metal Beaded Large Size Bohemian Beach Shoes (Color : Purple, Size : UK 6.5) B07H2GV9JP Parent , MINITOO GYAYL429 Womens Stiletto Heel Flower White Satin Evening Party Bridal Wedding Shoes Sandals UK 7 B074RJXMPB Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

HÖGL Women’s 4-10 HÖGL 0316 clindamy-20234 0100 Trainers, Black, B06Y2CSCDT 4.5 UK Parent B06Y2CSCDT dd564ce - slopshot-billiards.com

All posts