Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

W&W Shoes Velvet Toe Women Ladies Evening Comfort Velvet Peep Toe Wedding Sandal Block Heel Shoes Size (Nisha) B0162HA4XM Parent c54f10e
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
W&W Shoes Velvet Toe Women Ladies Evening Comfort Velvet Peep Toe Wedding Sandal Block Heel Shoes Size (Nisha) B0162HA4XM Parent c54f10e

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

XTI Women’s 47665 T-Bar Sandals B0778PDRRN Parent , Ten Points Sandra, Women’s Heels Sandals B075GNQJHB Parent , Cushion Walk Slingback & Mule Open Toe Lightweight Sandals Womens Collection UK 3-8 B07C45KXH8 ParentSchmoove Women’s Ariel Ankle Kid Suede Platform Sandals B077K4Q3YZ Parent , Hotter Women’s Jasmine Open-Toe Sandals B075GPLC77 Parent , D. Franklin Women’s Strips Slides Open Toe Sandals B07848LWV7 Parent , Office Women’s Starsky Open Toe Sandals B077ZJGZ7L Parent , Office Women’s Salute Open Toe Sandals B078H95N11 Parent , KOALA BAY Women’s Saviana Open Toe Sandals B079TLRMD7 ParentCASSIS COTE D'AZUR Women’s Avia Ankle Strap Sandals B0788HH5DC ParentINBLU Women’s Christie Ankle Strap Sandals B0787N67G4 Parent , KOALA BAY Women’s Doherty Open Toe Sandals B079TDN652 Parent , Lotus Women’s Cheeney Ankle Strap Wedge Sandals B01M22A0HJ ParentOffice Women’s Sadie Open Toe Sandals B077ZF6S1R Parent , Les Tropéziennes par M. Belarbi Women’s Opium Flip Flops B01N7I2DZT ParentMarco Tozzi Women’s 28721 Wedge Heels Sandals B01MYPHFW3 Parent , Slydes Chance Silver Women's Slider Sandals B079MDVCCL Parent , Aldo Women’s Cardross Heels Sandals B019XU9WNI ParentNew Look Women’s Fifi 5345440 Ankle Strap Sandals B071VPS57F ParentVan Dal Women’s Vivo Open-Toe Sandals B0752ZMVT8 Parent , Alexis Leroy Comfortable Insole Buckle Strap Vamp Women’s Wedge Sandals B01NANK7N8 Parent , Crocs Women's Cleo III Slide Sandals B00401UX4S Parent , New Look Women’s Oiler 2 5596388 Open Toe Sandals B079ZNMLVQ ParentRondinaud Women’s Turia Open Toe Sandals B077NRDKQV ParentMinorquines Women’s Avarca Berlin Velours Rose Open Toe Sandals B075ZSPTYK ParentAngkorly Women's Fashion Shoes Sandals - Ankle Strap - t-Bar - Rhinestone - Pearl - Golden Wedge 3.5 cm B07B3XXQBY Parent , The Divine Factory Women’s Carolina Platform Sandals B077V2ZRTW Parent , Angkorly Women's Fashion Shoes Sandals Mules - t-Bar - Platform - Ankle Strap - Studded - Shiny - Cord Wedge Platform... B07B3Y2HP6 Parent , Angkorly Women's Fashion Shoes Sandals - Ankle Strap - Knot - Node - Fringe - Studded Block Heel 2.5 cm B07B3Y1CSC Parent ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 Xnxdiao Sports beach shoes, antiskid shoes, diving shoes, men's women's swimming shoes,c,45 B07FYRNXZW Parent , Puma Unisex Adults' Suede Classic Citi Low-Top Sneakers, Black, One Size Fits All Parent B01N66NYE9MINITOO Women's Flared Heel Cross Strap Buckle Black Latin Tango Modern Dance Shoes Trendy Sexy Sandals 6.5 M UK Parent B01170UZ9MAdidas Women's Samoa W Originals Casual Shoe Parent B00VSNBQ4MLenfesh Women's Summer Fashion Sweet Beaded Clip Toe Flats Bohemian Herringbone Sandals B07FLFSWTQ ParentL@YC Women's Wedding Shoes Mid-Silk Pumps/Party/Party Night & More Colors 9001-05 B077GTQK9M ParentFLYRCX European and American fashion shoes, black and pointed shoes in autumn and winter B0784XBZYX Parent , Wuyulunbi@ Women'S Shoes Stretch Satin Summer Basic Pump Wedding Shoes Wedge Heel Open Toe Buckle Side-Draped... B078Y8SW71 Parent , New Balance 959v2, Women's Walking Shoes B00K15BV0M Parent , Nike Women's Flex Supreme Tr 4 Ankle-High Cross Trainer Shoe B0058YEHQ6 Parent , adidas Originals Women's Swift W Running-Shoes,core black/white/core black,10 M US B072FH72HM Parent , Wittchen Heels | Colour: Blue | Grain Leather | Nose Shape: Pointed | Type of Heel: Heel | Collection: Shoes | 85-D-203-7-37 B077S2BPJB ParentAWXJX women's flip flops slippers Casual Thick bottom High heel Slope Non-slip Beach blue 5.5 US/35.5 EU/3/UK B07D5ZX2TG Parent , Carolbar Women's Chic Charm Block High Heel Beaded Short Dress Boots B07FLPTQK6 Parent , Deylaying Womens Ladies Knee Thigh High Low Flat Heel Over The Knee Bandage Boots Black Shoes B0787GRWMJ Parent , BalaMasa Womens Metal Buckles Comfort Fashion Urethane Boots B0771QZ4ZT Parent , Calaier Women's Cawinner Court Shoes green Size: 3.5-4 B071V4134B Parent , Elegant high shoes Women's Wedding Court Shoes 5047-17 Flowers Closed Toe Mid Heel Satin Prom/Multi-Color Customization B07CCGZYTC ParentKARLIE. Diamante Trim High Stiletto Heel Sling Back Shoe B01N0JLGSE ParentClarks Ladies Coolest Lass Burgundy Court Shoes B00XNDSW92 Parent , Woman Black Heels Fashion Sexy Nightclub Working Court Shoes Wedding Retro Women's Shoes Commuter Party,Pink-7.5cm-EU... B07CH324FT Parent , Women's Block Heels OverDose Ankle Strap Round Toe Party Wedding Shoes B07DDJ9QMQ ParentLolittas Women Rose Gold Diamante Sandals Court Shoes Size 2-8,Evenigh Wedding Glitter Bling High Stiletto Heel... B07D6L21MY Parent , CORE COLLECTION Womens Ladies Concealed Platform HIGH Heel Ankle Strap Studded Party Shoes Size 3-8 B01FPEBZ0Y ParentOdomolor Women's Round-Toe Hook-and-Loop PU Assorted Color Low-Heels Pumps-Shoes, White, 38 B07BBKCYBW ParentQin&X Women's Block High Heels Shallow Mouth Sandals B07CG5D88N ParentGTVERNH-Summer Chocolate 8.5Cm Sandals Female Waterproof Rough With High-Heeled Shoes Fashion Shoes All-Match B07B7LHJTL Parent , Sandals Female Cross With High Heels B0748GKL9Z ParentMiss Sixty Kids Klein M180 Casual Sandal B005XI8I76 Parent , Sandals Men and women Leisure outdoor soft Pure color beach couple slippers/flat Stylish/comfortable (Color :... B07DGYHXX5 Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

W&W Shoes Velvet Toe Women Ladies Evening Comfort Velvet Peep Toe Wedding Sandal Block Heel Shoes Size (Nisha) B0162HA4XM Parent c54f10e - slopshot-billiards.com

All posts