Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

KPHY-Women's High shoes/Pointed Head Parent 10Cm High Sexy... Heel Shoes Thin Heel Waterproof Table Shallow Mouth Shoes Summer Sexy... B07FC4JGRD Parent 0c01bb5
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
KPHY-Women's High shoes/Pointed Head Parent 10Cm High Sexy... Heel Shoes Thin Heel Waterproof Table Shallow Mouth Shoes Summer Sexy... B07FC4JGRD Parent 0c01bb5

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Jqdyl High heels Pointed Shoes Women Thick With Summer New Women'S Shoes Buckle High Heels B07FGFTQ13 Parent , Jqdyl High heels New Fish Mouth Single Shoes Female Spring And Summer With High-Heeled Shoes Buckle Hollow Shoes... B07FGFTQ15 ParentJqdyl High heels New High-Heeled Sandals Summer Thick With Gauze Fish Mouth Shoes Waterproof Platform B07FGFZ2BP Parent , Jqdyl High heels Spring New Fine With High Heels Female Word Button Shoes Fashion Shoes B07FGFZS8G ParentJqdyl High heels Pointed Single Shoes Female Summer New Word Buckle Hollow Fine With High-Heeled Female Sandals B07FGFZS8W Parent , Jqdyl High heels The New Shallow Mouth Transparent Buckle With The Square Head With The Women'S Singles Shoes... B07FGG3P9P Parent , Jqdyl High heels New Summer Sandals Female Thick With High-Heeled Female Shoes Shallow Mouth Shoes Buckle Summer... B07FGG9B5V Parent , Jqdyl High heels Sandals Female Summer New Flat Shoes Female Heel Shoes Buckle Students Shoes B07FGG9B5K Parent , Jqdyl High heels New Single Shoes Female Shallow Mouth With Women'S Shoes Spring Waterproof Platform High Heels... B07FGGBYMF Parent , Jqdyl High heels Spring Thick With Single Shoes Female New Pointed With Female Shoes Fashion Word Buckle High... B07FGGBJBR ParentNVLXIE Lady Shoes Sweet One word buckle Rough heel Dance Bows Comfortable Students Three Colors 5cm B07FGVYHGZ ParentHBDLH in Summer New Styles Single Shoes Diamond Accessories Rough Heels Women's Shoes Toes Metal Decorations Clasps... B07FGWJ31P Parent , KPHY Summer Super High Heels 15Cm Waterproof Platform Thick Bottom Thin Heel Sandals Rome Model Shoes. B07FGWPVH8 ParentHBDLH Women's shoes/Breathable/Spring And Autumn Single Shoes Deep Mouth Slope With Board Shoes Leisure Sports... B07FHY3HG6 ParentHBDLH Women's shoes/Breathable/Thick Heel 8Cm High Heel Autumn And Winter Shallow Mouth Set Foot Rome Wind Single... B07FHY78P9 Parent , KPHY Summer Women'S Shoes/6Cm High Heeled Shoes Spring Shoes Single Shoes Women Summer Wild Shallow Sharp Pointed... B07FJ5YFPC Parent , KPHY Summer Women'S Shoes/In Summer Sharp Points 7Cm High Heels Thin Heels Sexy Cool Drag Fashion Drill Bow Tie... B07FJ6P3FZ ParentKPHY Summer Women'S Shoes/8Cm High Heel Shoes Female Summer Toes Color Matching Belt Buckle Coarse Heel Shallow... B07FJ6THZH ParentKPHY Summer Women'S Shoes/Summer Exposed Toes Rear Idle Slacker Semi Slippers 6Cm High Heel Drill Metal Chain... B07FJ6WJTX Parent , KPHY Summer Women'S Shoes/8Cm High Heels Sandals Summer Hollow Bare Toes Shallow Mouth Wild Jog Single Word Buckle... B07FJ6WJV7 ParentKPHY Summer Women'S Shoes/Pointed Shoes Ladies Spring And Summer Four Seasons Shoes Commuter Wind Rough Heel 7Cm... B07FJ6YLVS Parent , KPHY Summer Women'S Shoes/9Cm High Heels Spring Metal Square Women'S Shoes Rough And Wild Single Shoes. B07FJ6YLVT Parent , HBDLH Scarpe da donna/Rivets Rough Shoes Women Autumn Wild Shallow Pointed 9Cm High Heels. B07FJLP4CK ParentKPHY Summer Women'S Shoes/Summer Temperament Is Thick Baotou 8Cm High Heel Shoes Square Head Shallow Mouth Hollow... B07FJ6ZS3W ParentKPHY Summer Women'S Shoes/One Button 10Cm High Heel Shoes Summer Sandals Rough Heels Waterproof Tables Women'S... B07FJ6YLVX Parent , YMFIE European fine with shallow mouth suede high heel sandals fish mouth shoes ladies party banquet high heels B07FJL6HYK Parent , YMFIE European style fine with shallow mouth sexy high heel sandals fish mouth shoes party banquet high heels B07FJL8QTV ParentLotto – Viper Ultra IV Clay Tennis Shoes B07FJL6MZG ParentKPHY Summer Women'S Shoes/Pointed And Thin Sequins 10Cm High Heels Spring Fashion Banquet Casual Shoes Four Women'S... B07FJ79RDK Parent ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to

Filed Under: Media

Oct 3 FRYE Women's Ivy Slip on Fashion Sneaker, Grigio, 6 M US Parent B01N817CMQ , MINITOO L189 Women's Mesh Green Satin Latin Salsa Ballroom Dance Shoes 4 UK Parent B06XWZ2DZ1Shimano Women’s Rp3 Road Biking Shoes Parent B014R4CFRK , MINITOO Women's Cross Strap Black Leather Latin Salsa Ballroom Dance Shoes 2 UK Parent B0196OYT4S , Dr. Martens Dante, Unisex Adults’ Derby Parent B00SB8JWLG , Round head light-colored European and American fans with single shoes which were lattice Parent B07CBT2C6B , Supra Hammer Run, Women’s Slippers Parent B01IFN6FHK , Nike Air Max 1 Cut Out Premium Womens Trainers (ID: 644398 100) Parent B00KGEGUPO , Coloranimal Womens Running Sneakers Lightweight Air Mesh Flats Flexible Elastic Footwear Parent B07GK8S3VZ , Nike Huarache Run Kids Trainers Parent B071XNTLHNYukun High heels High Heel Women'S Summer Women'S Shoes Wild Stiletto Work Shoes Shallow Mouth Pointed Professional... B07HJ665HT ParentPuma Women's Winning Diva Ballerina SF 2, BLACK/VAPOROUS GRAY/WHITE, 8 US B00MM2U0PE ParentNIKE Women’s Wmnsflex 2018 Rn Low-Top Sneakers B078JY3P3T Parent , The Flexx Womens Mr Zucchini Cashmere Black Leather Ballerina With Flower Trim B075FTTX31 Parent , Ladies Spot On Cut Out/Fringed Heeled Ankle Boots F50489 B01HJ6PJLM Parent , PIERRE CARDIN Dark Brown Multi Patchwork Suede Effect Tall Ankle Boots B00LULJ19O Parent , Elobaby Women Boots Pumps Closed Toe Pointed Evening Flat Knee Pointed Party Fall Pointed Stiletto B07GB5QTSN ParentCLLCR Women'S Shoes - Autumn And Winter Fashion Simple Martin Boots/Flat Bottom Increase In The Middle Of The... B07HNVXP4K Parent , Tommy Hilfiger Women’s E1285lena 57d Wedge Heels Sandals, Desert Sand B01N7AT3N5 Parent , PieSanto Woman Comfort Leather Shoes 1813 Removable Insole Sandal Wide B06XWGWBSZ ParentMINITOO TH12043 Womens Stiletto High Heel Satin Fashion Evening Parting Bridal Wedding Dress Ruched Sandals B00ONMRL2Q Parent , AN Womens Hollow Out Spikes Stilettos Metal Buckles Urethane Pumps Shoes DGU00597 B07H17T826 Parent , Waldlaufer Ginger 225006 - Corda - UK 5 B01MU1S8ZT Parent , Naughty Monkey Women's Brave Heart Dress Sandal B01N7R0WY3 ParentTeva Rosa Leather Women's Walking Sandals B00IYSCK2G ParentXHCHE Women Heel Sandals Summer Shoes Wedges Platform Sandalias Slingback Sandals High Heels Pumps B07FF2FLFV ParentMen's/Women's Hudson Anita, Women's Sandals B0154RKV3Y Parent quality online shop Excellent functionMen/Women Semler Womens Flora Slipper B004G7EQBC Parent Rich design a good reputation in the world Preferred boutique , VulusValas Women Simple Cross Strap Sandals Shoes B07C6C7STW ParentReef Women’'s Hampton Sling Back Sandals B00VKJQXHO Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to

Filed Under: Media, Get to Know WMI

KPHY-Women's High shoes/Pointed Head Parent 10Cm High Sexy... Heel Shoes Thin Heel Waterproof Table Shallow Mouth Shoes Summer Sexy... B07FC4JGRD Parent 0c01bb5 - slopshot-billiards.com

All posts