Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Steve Madden Steven Steve by Madden Women's 7812 Elinda Dress Sandal B01LXG9KA3 Parent a645538
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Steve Madden Steven Steve by Madden Women's 7812 Elinda Dress Sandal B01LXG9KA3 Parent a645538

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

BCBGeneration Women's Ari Dress Sandal B00P2653HC Parent , Man/Woman Matisse Honor, Women’s Honor B00SBNHNO4 Parent Elegant shape discount German Outlets , Chocolat Blu Women's Cortez Sandal B00R7SEQOY ParentKelsi Dagger Brooklyn Women's Belle Dress Sandal B00UOMP8EC ParentCharles David Women's Ofilia Espadrille Sandal B00SYQVEC0 Parent , Obsession Rules Women's Maya Sandal B00UV9W11G ParentKelsi Dagger Brooklyn Women's Wen Wedge Sandal B00UOMUCK2 ParentMusse & Cloud Women's Leiza Heeled Sandal B017X6RITY ParentGentlemen/Ladies Schutz Women's Charlay Sandal B00UYZZNMQ Parent Reputation first Online German OutletsRebecca Minkoff Women's Camila Slide Sandal B0189AHRPS ParentMusse & Cloud Women's Naela Heeled Sandal B017X6ROA2 ParentLucky Brand Women’s Nova Dress Sandal, Peony, US B018S3C59O Parent , Rebecca Minkoff Women's Erin Flat Sandal B0189AIWCU ParentCorso Como Women’s Sandi Platform Sandal B019IC7JVI Parent , André Assous Women’s Vanessa-a Platform Sandal, Black, 38 M US B0195I4DX2 ParentCharles by Charles David Women's Salve Platform Sandal B019IF7OJC Parent , Five Worlds by Cordani Women’s Poza Platform Sandal B019RG2T4M ParentSplendid Women's Spl-Genevieve Wedge Sandal, US B019T8B96M ParentCole Haan Women’s Ayana Wedge Sandal B01A8HKG3U ParentCole Haan Women’s Tabby Dress Sandal B01A8HXLT6 ParentCole Haan Women's Cambon Wedge Platform Dress Sandal, Blk/Roccia B01A8HLOBS ParentKelsi Dagger Women’s Kary Heeled Sandal B01AI82308 ParentSpring Step Women's Naila Wedge Sandal B01ABYJDW0 Parent , Joie Women’s Bailee Gladiator Sandal, Black B01AK0UGD0 ParentKelsi Dagger Women’s London Heeled Sandal, US B01AI837WQ ParentG.H. Bass Women’s Macie Dress Sandal B01APXMIRY Parent , J Slides Women’s Amelia Platform Dress Sandal B01AO3ZJ8K Parent , Dolce Vita Women’s Nox Huarache Sandal B01C5GMW84 ParentTed Baker Women’s Leeban Flat Sandal B01B66V0NW Parent ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 Nike Lunarglide+ 3 Womens Sneaker Style# 454315-001 (7.5 M US, ANTHRACITE / SMMT WHITE - BLACK - VOLT)-5.5 UK Parent B00593CIOE , MINITOO Ladies TH123 Knot Ankle Strap Black Satin Wedding Ballroom Latin Taogo Dance Sandals 8 UK Parent B00THXP4AMHi-Tec Classic Squash & Indoor Court Shoes Parent B005G121BY , CAFèNOIR Women’s Kea111 Hi-Top Trainers, Black, 7 Parent B078H3DD7QMINITOO Ladies TH004 Lovely Knot Pink Satin Wedding Ballroom Latin Taogo Dance Sandals 7.5 UK Parent B01CX4YARYLIANGJUN Sneakers Flat Women's Shoes Low Heels Outdoor Sports, 6 Sizes Available, 2 Colors (Color : White, Size... Parent B078WVP12L , Ash Women's Mood Wedge Sandal Parent B01H0SNANI , OME&QIUMEI Slippers Summer Girls Wearing Thick Shoes Women B07CHN7BK4 Parent , KPHY With Coarse Single Shoes A Buckle Spring New Shoes Shallow Mouth 6Cm High Heels All-Match With Pointed Shoes. B07BZLPJQZ Parent , adidas Originals Women's Swift W Running-Shoes,clear brown/white/core black,6.5 M US B07234MBMB ParentEl Naturalista Women’s Nf81 Pleasant Kaki/Rice Field Chukka Boots B01BHMBPI0 Parent , Women Pump 11cm Stiletto Sandals Open Toe D'orsay Ankel Strap Dress Shoes Sexy Pure Color Chains Zipper OL Court... B07CZ9BYDN Parent , CHICMARK Ankle Boots with High Heel and Thick Platform Sexy Women Fashion Boots with Large B07FPP43CG ParentRUGAI-UE High heels, Martin boots, autumn winter boots, women's heels, pointed shoes, high heels and Martin boots. B07DPKF53W Parent , Marco Tozzi Women’s 2-2-25040-31 820 Chelsea Boots B07C469FL7 ParentMarco Tozzi Women’s 22411 Closed-Toe Pumps, Pink (Rose 521), 6 UK B01MXLZTGJ ParentBalaMasa Womens Solid Backpacking Pleated Dress Urethane Pumps Shoes APL11224 B07HJGB9VZ Parent , Cofra 35031-003.W40 Size 40 S3 SRC"Flagrant" Safety Shoes - Black B01G5UNFA0 Parent , Betsey Johnson Blue by Women's Sb-Ansly Dress Sandal B01EAQ1DYG ParentMr/Ms Art Creta, Women’s Sandals B018JPWOII Parent Wear resistant Sufficient supply retail priceMINITOO GYAYL456 Womens Mid Heel Ivory Satin Evening Party Shoes Bridal T-Strap Wedding Sandals UK 8 B074RKC3X4 Parent , Sbicca Women's Kersy Wedge Sandal B01LYBNANP ParentCaprice sandals ladies shoes 9-28661 Leather Light Gold B0747XSZ6D Parent , YMFIE Summer new personality coloring fashion comfortable party banquet high heel sandals ladies high heeled shoes B07DMJG4PC ParentAisun Women's New Split Clip Toe Low Heels Sandals B074LW26XB Parent , CLARKS Women's Arla Jacory Desert Heathered Fabric 6.5 D US B01N16J7D1 Parent , Sandals female summer show simple fine with steel with the high-heel shoes B0759QYD8N Parent , JSHOE Women's Dance Shoes Latin / Chacha / Samba / Modern / Jazz Dance Shoes,Silver-heeled7cm-UK5.5/EU38/Our39 B0796NHMFF ParentYWNC 2018 New Women'S Round Head Flat Singles Shoes Student On Foot A Pedal Large Size 35-42 Spring And Autumn B07CWNCGKV ParentGrunland PRUA CI1444 Blue Slippers Woman Comfort Tear Pompon Pearl B07J6HJ48D Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

Steve Madden Steven Steve by Madden Women's 7812 Elinda Dress Sandal B01LXG9KA3 Parent a645538 - slopshot-billiards.com

All posts