Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

NIKE Womens WMNS BRN Tanjun Solar RED Let B01MD0U3LC WMNS Orewood BRN WHT Size 11 Parent B01MD0U3LC e044596
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
NIKE Womens WMNS BRN Tanjun Solar RED Let B01MD0U3LC WMNS Orewood BRN WHT Size 11 Parent B01MD0U3LC e044596

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

adidas Gazelle Og, Women’s Low-Top Sneakers Parent B00PAQ6TT0XIAOLONGY Spring And Summer Wading Shoes Women's Ultra-light Breathable And Quick-drying Sneakers Outdoor Sports... Parent B07F61JJ32 , Monie Women's 3.5" Heel Ballroom Salsa Latin Tango Dance Shoes Parent B01H92U1IM , Camel Womens Trainers Lightweight Mesh Running Shoes Breathable Gym Athletic Sneakers Parent B07CKPW6Q8 , adidas Womens Pureboost 2.0 Clima Parent B079ZSBKVW , NIKE Women's Pre Montreal Racer Vintage Trainers - Smokey Blue (UK 3.5 / EU 36.5) Parent B071JMYPW2Camper Peu Senda, Women’s Low-Top Sneakers Parent B014RKACSSSuperga Women's 2750 Polywoolfanw Fashion Sneaker Parent B01C3K5BXUNew Balance Unisex Kids' 574v2 Trainers Parent B075XLJF1L , ZHZNVX Women's Shoes Suede Spring Comfort Heels Stiletto Heel Black/Gray / Red Parent B07GRX97V3Lacoste Women’s Lt Spirit 317 2 Bass Trainers Parent B071KQ94PMReebok Classic GL 6000 WW Womens Trainers - Purple Parent B015OHV4E4 , Adidas Forum UP W Hi Heel Women's Trainers (Box Has No Lids) Parent B00M89UKOMDiadora Women’s Game Wn Gymnastics Shoes Parent B07DSDGHR1 , adidas SL 72 Sneaker for Women Parent B077C3NPQB , Vans U Authentic Decon Leather, Unisex Adults’ Sneakers Parent B00YSP7984Pantone Unisex Adults' Tokyo Hi-Top Trainers Parent B07285DC17 , Reebok Women's Work N Cushion 3.0 Walking Shoe Parent B072C5GGXBBruetting Unisex Adults' Highland Low Rise Hiking Boots Parent B0751MZMQ7 , YouPue Women's Dance Shoes Hollow PU Leather Modern Dance Sneakers Low Heel Outdoor Black/White Parent B076VJQ2P9 , Superga 2750 Pusnakew, Women’s Trainers Parent B077Q2C3JRNIKE WMNS Juvenate Print, Women’s Sneakers Parent B0059DD3Y8 , Ash - Venus Buckle Trainer Shoe, Black Parent B0791H92JZ , NIKE Women’s Air Max 90 Trainers Parent B0042RI022 , NIKE Unisex Adults’ Vapor 12 Academy Tf Low-Top Sneakers Parent B0789RKMH9Hogan Sneakers Interactive Donna Mod. HXW00N05641 Parent B07B7FZMBV , Horseware Welly Cosy - Black Iris - Medium Parent B01KVKB0NEVans Unisex Adults' Classic Slip-on Gymnastics Shoes Parent B00HJBV75UHorseware Welly Cosy - Black Iris - Large Parent B01KVKB4U8 ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 Sailsbury Boots Leather Front Zip Jodhpur Paddock Riding Boots Black Brown Parent B01CYLUI36Skecher Street Women’s Hi-Lite-Faux Fur Sneaker Parent B074CP61SQ , Saucony Women’s Shadow Original Low-Top Sneakers, Red, US Parent B00NNJASA2 , Men's/Women's Birkenstock Thessaloniki Womens Sneakers Parent B00XG0MOSW Year-end special promotions King of quantity negotiation , Rieker Women’s M5200 Trainers, Black, 4 UK Parent B075CCDPM8Gentlemen/Ladies Asics Gel-Game 5 Clay B018RKZIV0 Parent Excellent value a wide range of products Known for its beautiful quality , HXVU56546 The New Summer Sandals Broken Down By Occupation With The High-Heel Shoes B07CFX6FQF ParentGentlemen/Ladies IGI&Co 8830000 Stivaletti Women B07H51MHM8 Parent durability Known for its good quality high quality product , Clarks - Womens Tamitha Key Low Boot, Size: 8 C/D US, Color: Navy B077644P84 ParentAgooLar Women's Zipper Round Closed Toe Low-Heels PU Low-top Boots B01MFCEKM4 ParentNSXZ Winter women's casual fringed boots high heel pointy ankle boots , 90*160cm B0757G69QL ParentMagnum Lightspeed 8.0 Side Zip Boots Black size 4 B01NCOWNR7 ParentLadola Womens Round-Toe Platform Adjustable-Strap Professional Solid Suede Pumps Shoes B0752Q8RDD ParentRuby Shoo IVY (Navy) by B072B9385W Parent , Bordello TEEZE-14 - sexy burlesque high heels - sizes 3,5-9 B00A47YJKQ ParentWYYY Women's Shoes High Heels Pearl Fine With Shallow Mouth Pointed Casual Shoes 8 Cm ( Color : Beige , Size :... B07B6MBNQQ Parent , SHOESHAOGE Slotted Fasteners Pointed High-Heeled Shoes With Bold Baotou Sandals Women Black Satin Single Shoes B07BGZ4HT5 ParentWCZ Word buckle sandals female fine with pointed high heels wild shoes summer sandals B07FHZBFT6 Parent , SHINIK Womens's Shoes Female High-heeled Suede Embroidered Fish Mouth Open-toed Rhinestone Embroidery Retro Sandals B07CW12HTR ParentWomen's sandals big yards sandals ultra-high with thick with sandals leather fish mouth sandals B07DR1H6LM Parent , JSHOE Women's Cross Strap Leather Latin Salsa Ballroom Dance Shoes,Grey-heeled7.5cm-UK6.5/EU40/Our41 B078W788X8 Parent , Gentleman/Lady KISS-208LS B00AQDY3UY Parent Adequate supply and timely delivery First grade in its class Different goodsPUMA Women's Sky II Hi Explosive Gray Violet/Gray Violet Oxford B01N6DOACY ParentSEDUCE-420 5" Classic Pump Red Pat 2 UK B00RFOL8V4 ParentCeltic & Co Womens Open Back British Sheepskin Hard Sole Clog Slippers B01MG05SQT ParentMET RXL Lady,Summer,Sandal Student,Wild,Muffins,Thick-soled Sandals B077BXPFGM ParentLaxBa Ladies' Cashmere Cotton Knitted Anti-Slip House Slippers greenGentle feet recommended freshman yards B077WDYNWQ Parent , MINITOO GYAYL454 Womens Stiletto High Heel Ivory Satin Evening Party Shoes Bridal Wedding T-Strap Sandals UK 5.5 B074RK6LV3 Parent , Glitz Ladies Silver Diamante Ankle Strap High Heel Sandals Prom Wedding Party Shoes B07CCN5S8T ParentLotus Massari Blue Wedge Sandals B079NPMKN3 Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

NIKE Womens WMNS BRN Tanjun Solar RED Let B01MD0U3LC WMNS Orewood BRN WHT Size 11 Parent B01MD0U3LC e044596 - slopshot-billiards.com

All posts