Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Ladies Mid nhta-30265 High Parent Heel Pointy Concealed Platform Platform Court Shoes Women Work Pumps Size B00M4BHOYI Parent f5663bb
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Ladies Mid nhta-30265 High Parent Heel Pointy Concealed Platform Platform Court Shoes Women Work Pumps Size B00M4BHOYI Parent f5663bb

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Perfect Me LADIES MID HIGH BLOCK HEELS PEEP TOE SANDALS ANKLE STRAP CUFF PARTY COURT SHOES B00T85RQ7I Parent , Womens Ladies Round Toe Concealed Platform Medium Heel Court Shoe B00TEELHUU Parentflydor denim blue mid high court shoes B00T8HP7EK Parent , Womens Ladies Peep Toe High Heel Court Shoe With Spikes B00TEKFMJQ Parent , Jessy Ross Silver sparkle mid high heel court shoe pointed toe B00TG351C4 ParentRoayena Gold pointed toe court shoe B00TSVE224 ParentSendIt4Me Blue Suedette studded front high heel shoes with ankle strap B00TSO8UOC ParentDunhui, black with silver buckle court shoe B00TSW1YNI ParentSendIt4Me Black satin peep toe court shoes with jewelled toe B00TU70YW8 Parent , Wanna moda Espaola summer court shoe open weave,cool B00TWAIJMA ParentSHOES GALORE Navy Blue Low Heel Pointed Leather & Lined Court Shoe B00TXDUQNG Parent , TUTTI&CO. Cream/White Low Heel Pointed Court Shoe B00TXEONPW ParentSHOES GALORE Stone Beige Low Heel Pointed Leather & Lined Court Shoe B00TXDWCYW ParentSAPPHIRE BOUTIQUE Womens Low Heel Interweave Buckle Slip On Shoes Two Tone Pumps Shoes B00UI45NCS Parent , TUTTI&CO. Cream/White Low Heel Round Toe Ruffle Shoe B00TXEQKIK ParentCarol Shoes Women's Elegant New Style High Heel Hollow Patterns Dress Shoes B00URDGWZ2 Parent , Ladies Anne Michelle Slingback Shoes Style - F9812 - D B00UTN1B24 Parent , ZAXY Shoes - SUNDAY SANDAL FEM - 81592 - green, Size:41-42 B00UURWJ6Q ParentWOMENS LADIES STILETTO HIGH HEEL PLATFORM COURT POINTED PROM PUMPS SHOES SIZE B00YHOR2T2 ParentCORE COLLECTION New Womens Ladies Diamante Pointy Toe Strappy Stiletto Heel Shoes Size 3-8 B00UTUM518 Parent , ZAXY Shoes - SUNDAY SANDAL FEM - 81592 - green, Size:35-36 B00UURWLRI ParentSendIt4Me Ladies Silk Peep Toe Court Shoes With Diamante Brooch B00X3QQODU ParentLadies 4" Heel Peep Toe Court Shoe with Metal Trim Bow B00V85AQWS Parent2015 Hot Sale Ladies High Heels Pointed Toe Bowtie Women Pumps Spring High Heel Shoes B012AY9DNS ParentPink Wedding Shoes - Stunning Diamante Bridal High Heel Bridal Shoes – Size 4 UK B00VFVQ0QQ Parent , TRUFFLE Red Patent Sturdy Heel Court Shoes B00Y0J2P28 ParentPink Wedding Shoes - Stunning Diamante Bridal High Heel Bridal Shoes – Size 7 UK B00VFVT9DW ParentOnlineshoe Women's Party Mid Heel Pointed Toe Glitter Court Shoes - Silver Mesh, Black Mesh B00VGEMBFQ Parent , Onlineshoe Women's Party Mid Heel Pointed Toe Court Shoes - Silver B00VKB9YE6 Parent

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 MINITOO Ladies TH020 Buckle Beige Leather Wedding Ballroom Latin Taogo Dance Sandals 6.5 UK Parent B01CX4Y5R4Golden Goose Women's G33WS595Z7 Red Leather Hi Top Sneakers Parent B07GC6SCLSAsics GEL PADEL PRO 3 SG, Color Red, Size UK-8 Parent B01JAJ0P1K , Gentlemen/Ladies Peter Kaiser Nona Parent B07DP41K87 The color is very eye-catching International choice Contrary to the same paragraphConverse Chuck Taylor All Star 3V Unisex Sneakers White Parent B07GV1GZ4PWHLShoes slippers women Casual Simple Cool Slippers Summer Comfortable Thick Bottom Fabric Joker Parent B07DH8WS3WGentlemen/Ladies adidas NEO Women’s Slippers Parent B01M10MQBG New Listing buy As of the latest modelWomen Fashion Cross Strap Sandals Suede Flat Shoes Princess Sandals Rubber Sole Sandals Solid Color Leisure Sandals... B07FVPQ382 Parent1TO9 Ladies Outdoor High-Heels Peach Polyurethane Sandals - 7.5 B(M) US B01GT0MRZ0 Parent , KPHY In Summer It Is Worn Outside Baotou Slippers Sweet Pointed Bow 6Cm High Heels Rough Heels Semi Slippers Middle... B07CWSFB5D ParentMen/Women Not Rated womens Maddie B06Y5Y39MV Parent Special purchase new leading the fashion , Naughty Monkey Women's Miss M Ankle Bootie B01H3G8PAU ParentDEBUTTO DONNA Women's Shoes with Low Heel and Zip Heel, Genuine Leather Ankle Boots with Low Heel 6001 B07D9RR56B Parent , camel active Women's 85572-01 Boots B01LMRQ1IY ParentCalvin Klein Women's Abriana Gladiator Sandal B01CTNOFK6 ParentWomen's Pointed Rivet Slim High Heel Booties Fashion Wear Resistant Sleeve High Heeled Ankle Boots Commuter Office Boots (Heel Height: 15Cm) B07HHGRTTZ Parent , Mee Shoes Women's Sexy Zip High Heel Platform Short Boots B076HNLX24 ParentYLJHY Round head rivet belt buckle square heel women's boots high tube autumn and winter,brown,XXXL B07GD56T3B ParentSandalette-DEDE Women's Shoes/Boots Hollowed out women's shoes B07GSY4RBT Parent , Top ShishangHigh-top women's shoes Martin boots British wind short boots thick with velvet wild autumn and winter B07H71NQ66 Parent , Tamaris Plateau Pumps Riemchenpumps Pink Glamour high heel 1-24409-26 579 Rose Structure B01N0U21DH Parent , MSFS Women Sandals Slipper Stiletto Heel Party & Evening Show Nightclub Wide Fiting Gold Size 35 To 45 B07CKVW73H ParentBruno Premi Women Dress Sandals, Colour White, Brand, Model Women Dress Sandals K2105X White B07879XLTW ParentSpring Step Womens JACINTALA Jacintala Gold Size: 36 M EU B079Q7JXL2 Parentmodernissima Women's Sandals with High Heel and Ankle Strap, Women's Shoes with High Heel Stylish Model, 4144 B07DX812NR Parent , FangYOU1314 Tasseled Rhinestone Flat Women's Sandals Worn Flat With Flip-flops (Color : Apricot, Size : 5 UK) B07GJGXQMF Parent , Nordikas 4508 (Afelpado) Ladies Full Panel Slippers Marine Blue Combi B077991VKY ParentWomen's Shoes 2018 New National Style Leather Casual Baotou Slippers Female Summer Flat Bottom Soft Bottom Ladies Shoes (Color : Gray, Size : 41) B07CV7DGCC 41|Gray , MINITOO Y309 Womens Stiletto High Heel White Satin Evening Party Bridal Wedding Ruched Sandals UK 3 B074RYSLDP Parent , With the flat terrace of which were lattice-toe sandals female summer exposed women shoes European and American... B07DTFP8YJ Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

Ladies Mid nhta-30265 High Parent Heel Pointy Concealed Platform Platform Court Shoes Women Work Pumps Size B00M4BHOYI Parent f5663bb - slopshot-billiards.com

All posts