Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Ladies Mid nhta-30265 High Parent Heel Pointy Concealed Platform Platform Court Shoes Women Work Pumps Size B00M4BHOYI Parent f5663bb
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Ladies Mid nhta-30265 High Parent Heel Pointy Concealed Platform Platform Court Shoes Women Work Pumps Size B00M4BHOYI Parent f5663bb

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Perfect Me LADIES MID HIGH BLOCK HEELS PEEP TOE SANDALS ANKLE STRAP CUFF PARTY COURT SHOES B00T85RQ7I ParentWomens Ladies Round Toe Concealed Platform Medium Heel Court Shoe B00TEELHUU Parentflydor denim blue mid high court shoes B00T8HP7EK Parent , Womens Ladies Peep Toe High Heel Court Shoe With Spikes B00TEKFMJQ ParentJessy Ross Silver sparkle mid high heel court shoe pointed toe B00TG351C4 ParentRoayena Gold pointed toe court shoe B00TSVE224 Parent , SendIt4Me Blue Suedette studded front high heel shoes with ankle strap B00TSO8UOC ParentDunhui, black with silver buckle court shoe B00TSW1YNI ParentSendIt4Me Black satin peep toe court shoes with jewelled toe B00TU70YW8 ParentWanna moda Espaola summer court shoe open weave,cool B00TWAIJMA Parent , SHOES GALORE Navy Blue Low Heel Pointed Leather & Lined Court Shoe B00TXDUQNG ParentTUTTI&CO. Cream/White Low Heel Pointed Court Shoe B00TXEONPW Parent , SHOES GALORE Stone Beige Low Heel Pointed Leather & Lined Court Shoe B00TXDWCYW Parent , SAPPHIRE BOUTIQUE Womens Low Heel Interweave Buckle Slip On Shoes Two Tone Pumps Shoes B00UI45NCS ParentTUTTI&CO. Cream/White Low Heel Round Toe Ruffle Shoe B00TXEQKIK Parent , Carol Shoes Women's Elegant New Style High Heel Hollow Patterns Dress Shoes B00URDGWZ2 ParentLadies Anne Michelle Slingback Shoes Style - F9812 - D B00UTN1B24 ParentZAXY Shoes - SUNDAY SANDAL FEM - 81592 - green, Size:41-42 B00UURWJ6Q ParentWOMENS LADIES STILETTO HIGH HEEL PLATFORM COURT POINTED PROM PUMPS SHOES SIZE B00YHOR2T2 ParentCORE COLLECTION New Womens Ladies Diamante Pointy Toe Strappy Stiletto Heel Shoes Size 3-8 B00UTUM518 ParentZAXY Shoes - SUNDAY SANDAL FEM - 81592 - green, Size:35-36 B00UURWLRI Parent , SendIt4Me Ladies Silk Peep Toe Court Shoes With Diamante Brooch B00X3QQODU Parent , Ladies 4" Heel Peep Toe Court Shoe with Metal Trim Bow B00V85AQWS Parent , 2015 Hot Sale Ladies High Heels Pointed Toe Bowtie Women Pumps Spring High Heel Shoes B012AY9DNS ParentPink Wedding Shoes - Stunning Diamante Bridal High Heel Bridal Shoes – Size 4 UK B00VFVQ0QQ Parent , TRUFFLE Red Patent Sturdy Heel Court Shoes B00Y0J2P28 ParentPink Wedding Shoes - Stunning Diamante Bridal High Heel Bridal Shoes – Size 7 UK B00VFVT9DW ParentOnlineshoe Women's Party Mid Heel Pointed Toe Glitter Court Shoes - Silver Mesh, Black Mesh B00VGEMBFQ Parent , Onlineshoe Women's Party Mid Heel Pointed Toe Court Shoes - Silver B00VKB9YE6 Parent

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 Joma AGUIS. 602. PA – Unisex Shoes, White Parent B01BGZN6Z8Under Armour Womens Women's Charged Reactor Run Running Shoes Charged Reactor Run Parent B01NAHJNZ4Colors of california Women's HC. Shoebes014-s18 Ver B07CCB12YZ ParentRohboutique Women's Delicated White Top BR1739 Delivery DHL 24/48h Parent B07CBJ4FSL , Nike LF1 Duckboot '17 (GS) Parent B0761VJ5Z2 , Rieker L6540, Women’s Hi-Top Sneakers Parent B01F3K4CJQ , JING Female casual shoes Waterproof single shoes women shoes 大 slopes with shallow mouth round head red high-heeled... Parent B07C9RZSWD , Floso Womens/Ladies Two Tone Colour Fade Toe Post Flip Flops Parent B01H13I4BUFLYRCX Spring and autumn pointed shallow mouth flat shoes casual fashion single shoes ladies office work shoes B07GYXSFYH Parent , Gentlemen/Ladies Mjus RENKY Nero B07GCWST6X Parent New Listing Carefully selected materials renewed on timeNiooo Side Zipper Boots Autumn Winter Suede High Heeled Boots B07GN8DYBB ParentRebecca Minkoff Women's Jacy Ankle Bootie B01ITT4HCA ParentXeibD Charm Strawberry Crystal Barefoot Sandals Anklet Foot Chain for Women Girl B07GKFR294 ParentMo Joc Women Knee High Jack Boots B07HG7BFBN Parent , Mustang 1157-514, Women’s Cold Lined Classic Boots Short Length B017D99NVC Parent , CuteFlats Women Thigh High Go Go Boots B07GFT5BX9 Parent , Butterfly Twists Women's Vivienne Folding Ballerina Pumps - Gold Snakeskin, Pewter Snakeskin B06XP65CQD Parent , TAOFFEN Women's Classical Thick Heels Court Shoes B079DN78WY Parent , Odomolor Women's Patent Leather Low Heels Round Closed Toe Solid Pull on Pumps-Shoes B01L6MY448 Parent , BalaMasa Womens Toggle Beaded Casual Urethane Pumps Shoes APL10633 B07GP4284C Parent , Hotter Women’s Easy Open-Toe Sandals, Blue (Navy), 5 UK 38 EU B075GPV1D2 Parent , YLLHX Women's Shoes Spring, Summer Fall Bridal Bridesmaid Embroidery Diamond High Heel Pointed Wedding Dance Crystal... B07DSXH9JX Parent , VialeScarpe Women's Lot-9617cmbe_35 Fashion Sandals beige beige 2.5 B071HH92R5 Parent , Womens Ladies Mid Low High Heel Strappy Diamante Party Wedding Prom Sandals Shoes Size B07D4HJHPQ ParentMelady Women Fashion Flatform Shoes B07FHYHNBL ParentGioseppo Sandals and Slippers for Women, Colour Blue, Brand, Model Sandals and Slippers for Women 45293G Blue B07C9C4K74 Parent , YWNC Stiletto Women's Ladies shoes 2018 Spring and summer New Fine heel Openwork High-heeled sandals Shallow mouth... B07CLHZ34C Parent , Lacitena Fish Mouth Women Wedge Heel Slippers Outsole Beach Slipper B07GHGNWFY Parent , AalarDom Women's Studded PU Low-Heels Split-Toe Elastic Sandals B07H2ZG3Z5 ParentDANDANJIE Women's High-Heeled Sandals With A Cool Summer Thick Soles With Thick Women's Shoes With A Metal Buckle... B07BF9RX94 Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

Ladies Mid nhta-30265 High Parent Heel Pointy Concealed Platform Platform Court Shoes Women Work Pumps Size B00M4BHOYI Parent f5663bb - slopshot-billiards.com

All posts