Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims. Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!
On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands.
As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.
In the season between
, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Think! Women's Guad_282280 Ankle Strap Ballet Flats B0779G5H8B Parent , XFentech Criss Cross Strap Metal Buckle Women's Latin Dance Shoes Ballroom Shoes Parent B07C8J56SH , Converse Chuck Taylor All Star Madison Ox Women's Shoes Black/Gold 559908f Parent B07FC57HTR
Lanvin Women's FMSKKBD3VENOP17 White Leather Sneakers Parent B07BBLXW3L , T.T-Q Women Girls Ballroom Dance Shoes Mesh Heels Satin Upper Cha-cha Dancing Purple Black Latin Sandals Salsa... Parent B07DLY1CZ7 , ShangYi Women's Shoes Fleece Wedge Heel Comfort / Open Toe Sandals Dress / Casual Yellow / Red / Almond / Orange Parent B01FZJIJG2 , Superga 2754 Cotu, Unisex Adults' Hi-Top Sneakers, Black(Total Black) 4 UK (37 EU) Parent B004O6LIPW , GTVERNH Women'S Shoes/Velcro Small White Shoes Muffins Thick Bottom Slope Heel Single Shoe Casual High Inside... B07GFL4B6Z Parent , Tamaris Women’s 26793 Chukka Boots B072R7SJ6N Parent
Man/Woman Blowfish Women's Kinder Boot B01MT1LJ32 Parent We have won praise from our customers. luxurious Very good color , LvYuan ggx Women's Heels Comfort Nubuck leather Summer Casual Comfort Ruby Black 5in & over, ruby, us8.5/eu39/... B074CYBJ15 Parent
ShangYi Women's Shoes Stiletto Heel Peep Toe Sandals Office & Career/Dress Black/Purple/Burgundy B01FZJEO9S Parent , Leather Collection Ladies Flat Mule Sandals B07BL3Q1HQ Parent , ShuWish UK CARMEN Black Patent PU Leather Block Low Heel Quilted High Calf Winter Boots B00KLH9VR0 Parent , YWNC 2018 Spring And Summer New Cross Straps Fine Heel Leak To Follow Ladies Cool Boots Female High Heels Openwork... B07CLM2H2K ParentApepazza YLE10 Ankle Boots Women Black 38 B076HT8L2P ParentHooH Women's Kitten Heel Pumps Pointed Toe D'Orsay Ankle Strap Buckle Chunky Pumps B07227LLD9 Parent
STUART WEITZMAN AZ697 courts Woman 36 EU courts calf hair brown Black B01FY09SEY Parent , ZHRUI Court Shoe High Heels LZ1991 Women's pointed sandals Europe and the United States leisure business wedding... B07FMZK8L3 Parent , 20 cm high heels stage knee high boots fashion catwalk shoes B07C1N3Z5F Parent , BalaMasa Womens Sandals Closed-Toe No-Closure Ankle-Wrap Kitten-Heel Cold Lining Road Urethane Dress Huarache... B07D9SWXS2 ParentSHINIK Women's Shoes Europe And The United States Summer Suede Hollow Shoes Ladies High-heeled Sandals For Casual B07CVZTV11 ParentLauren Ralph Lauren Women’s Carlynda Espadrille Wedge Sandal B0767TZY7Y Parent
YMFIE Spring and summer leather luxury rhinestone flat bottomed sandals ladies casual comfortable non-slip beach... B07F7623Z5 Parent , Stradivarius Women's Black high Heel Sandals 6865/341 B07GD2M3NS Parent
MET RXL Autumn And Winter,Lady,Leisure,Small White Shoes/Muffins,Thick-soled,Board Shoes B077BXXYNP Parent , Birkenstock Unisex Adults' Kaprun Open Back Slippers B01HKWXC0K Parent , YTTY Ankle Strap Buckle Sandals Female Thick with Small High Heels Female Open-Toed Soft Sister Sandals All Match B07CNG4HPR Parent , KUKI Women's Flowers Fashion Flat Sandals B07CVXSJQ6 Parent , ECHO A Women's Sandals - Bohemian Style Woven Casual Flats, Summer Beach Vacation Shoes,Blue,44 B07DVXKRYX Parent ,
From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.