MINITOO GL224 MINITOO Ladies Buckle Red Synthetic Latin Synthetic B01M70RI8R Tango Ballroom Professional Dance Shoes Wedding Prom Sandals 2 UK Parent B01M70RI8R 7d8a692

Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

MINITOO GL224 MINITOO Ladies Buckle Red Synthetic Latin Synthetic B01M70RI8R Tango Ballroom Professional Dance Shoes Wedding Prom Sandals 2 UK Parent B01M70RI8R 7d8a692
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
MINITOO GL224 MINITOO Ladies Buckle Red Synthetic Latin Synthetic B01M70RI8R Tango Ballroom Professional Dance Shoes Wedding Prom Sandals 2 UK Parent B01M70RI8R 7d8a692

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Skechers Empire- Sharp Thinking, Women’s Low-Top Sneakers Parent B01LZ459O2 , Men's/Women's Sole Hawk Sandals Black Parent B00VJ6HVYC Reputation first Moderate cost Very good colorMan's/Woman's Pinko - Women's Sneakers Parent B07F1JR1G9 fashion High quality and economy Strong heat and heat resistancePuma Mega Nrgy Turbo, Women’s Multisport Outdoor Shoes Parent B071F4PKKNSkechers Women’s Synergy Safe and Sound Running Shoes Parent B01NBWEGPJBYLE Leather Sandals Ankle Strap Samba Modern Jazz Dance Shoes Summer Latin Dance Shoes Dance Shoes Soft Bottom... Parent B07F17THWXLadies Satin Dyed Dancing Shoes Latin Dancing Shoes Parent B076HNTJN6MINITOO GL225 Ladies Platform Gold Synthetic Latin Tango Ballroom Professional Dance Shoes Wedding Prom Sandals... Parent B01MQ47XI1 , TFO Outdoor Womens Walking Shoes Breathable & Durable Low Rise Trekking and Hiking Shoes Parent B071F4JR1CT.T-Q Women's Ballroom Dance Shoes Leatherette Heels Heel Professional Black Red Latin Sandals Salsa Jazz Tango... Parent B07DJBM91Y , Imac 83010 High Sneakers Women Parent B0768L84LL , Baretraps Women’s Danula Snow Boot Parent B071964V4LGomnear Women Running Shoes Slip On Mesh Casual Breathable Fashion Stylish Sneakers Athletic Shoes Parent B0725X56MDLIUXINDA-XZ Summer tide Beach slippers, women's summer seaside, slippery bottom, comfortable feet, comfortable... Parent B07D27YKDV , XIAOGEGE Beach slippers, women's summer seaside, slippery bottom, comfortable feet, comfortable slippers. Parent B07CP7SPSV , Men's/Women's Reebok Zoku Runner Ultra Parent B078M3PK5Z Charming design fashionable best seller , Skechers Women's Microburst Fluctual Textile Trainers Parent B01BHRW4USZenzzle Womens Running Shoes Colorful Cups Pattern Print for Ladies Outdoor Running Sneakers Parent B07CLJL7BL , T.T-Q Women's Ballroom Dance Shoes Leatherette Heels Heel Professional Black White Latin Sandals Salsa Jazz Tango... Parent B07DJBZX45adidas Stan Smith W, Women’s Shoes Parent B01826FZUS , ShangYi Customizable Women's/Kids' Dance Shoes Latin Leatherette Flared Heel Black/Silver/Leopard Parent B01G00I6NG , Women'sHeels Spring/Summer/Fall Heels Suede Wedding/Outdoor/Office & Career/Party & Evening Parent B074PK5PM9ThiKin Latest Cute 3D Floral Printed Breathable Casual Men Shoes Sport Shoes Men Sneakers Parent B07GNSC4PD , Xinbeauty Womens Mens Water Shoes Barefoot Quick Dry Aqua Shoes Slip On Yoga Skin Shoes Parent B072C5SQKBZHZNVX Women's Shoes PU(Polyurethane) Summer Basic Pump Heels Low Heel Pointed Toe Black/Beige / Brown Parent B07GR9FWSV , NIKE Men's Air Force 1 PRM '07 (Jones) Silver Red 315090-001 Parent B000PUK820Latin Dancing Shoes Female Adult Dance Dancing Modern Dancing Shoes Tennis Dancing Shoes Soft Bottom Parent B074DX2PP9 , HLHN Women Shake Shoes,Canvas Stripe Loafers Flat Platform Wedges Sport Round Toe Sneakers Beathable Casual Parent B07G25LBGN , MINITOO Ladies TH038 Sparkling Green Satin Wedding Ballroom Latin Taogo Dance Sandals 4 UK Parent B00TDG8PZY ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to

Filed Under: Media

Oct 3 Asics Gt-Ii, Women's Low-Top Sneakers Parent B00ZTYE8CIadidas Unisex Kids' Messi 15.4 Tf J football Shoes Parent B019MZWBS2Miyoopark Ladies Ankle Strap Leather Latin Tango Ballroom Salsa Dance Dancing Pumps Shoes Parent B06Y39339KGola Women’s Saint Fitness Shoes Parent B07845GRWJ , WliYaGgOxfords Rubber Sole Embroidered Shoes Chinese Style Women Ballet Flat on Cheongsam - Green 42 Parent B07HCJC9HW , Puma Faas 500 V4, Unisex-Adults' Running Shoes B00PAHGNGS ParentZHZNVX Women's Shoes Sheepskin Spring Comfort Heels Stiletto Heel Black B07GR5T6KK Parent , KPHY-Women's shoes/Pointed Head 10Cm High Heel Shoes Thin Heel Waterproof Table Shallow Mouth Shoes Summer Sexy... B07FC4JGRD Parentadidas Terrex Swift hiking shoes Ladies R purple Size 37 1/3 2015 B00ZYVZOTW ParentNIKE Women's Wmns Dualtone Racer PRM, Vast Grey/Sail-Particle Rose, 7.5 US B079G9Q6XT Parent , FNKDOR Fashion Women Summer Beach Outing Dating Bohemia Flower Beads Flip-Flop Shoes Flat Sandals B07FNJMNXS ParentRTRY Women's Shoes Suede Fall Combat Boots Boots Chunky Heel Round Toe Beading For Casual Green Brown Black B076CNKF8K ParentJIEEME Ladies Winter Slip-on Flats Women Snow Boots B075H29CP2 Parent , nihiug Ladies Ankle Boots Leather Casual Chelsea Booties Martin Boots Autumn and Winter Thick Heel Pointed Rhinestones B07H8G2JM5 Parent , DecoStain Women's Cow Suede Leather Nubuck Slip-On Mid Heel Fashion Boots B077ZWKHHV Parent , Elobaby Women Wedding Shoes Satin Evening Dance Rhinestones Kitten Sexy Fashion Buckle autumn/11.5cm Heel B07FRJ8R7V Parent , Flower-Ager 0608-07B Women's Pumps Satin Closed Toe Heels Wedding Party Dress Court Shoes,Silver,UK3/EU36 B07F7WZ3K3 ParentESPRIT Women’s Pyra Pump Closed Toe Heels B01LZZI0GC Parent , Art Creta Gladiator, Women's Court Shoes B00OS9XW0Y ParentCobb Hill Women's Marilyn Dress Pump, Black, 6 M US B01AK8TQGK ParentAllhqfashion Women's Low-Heels Pointed-Toe Solid Pull-On Pumps-Shoes B07CY9D9L5 Parent1TO9 Womens Solid Business Beaded Urethane Pumps Shoes MMS06125 B07GGQ168J ParentOdomolor Women's Round-Toe High-Heels PU Solid Buckle Pumps-Shoes, White, 39 B07BBCRZV4 ParentMaxguard W430, Unisex Adults’ Safety Shoes B00WBF6IKI Parent , Bandolino Women’s Madia Heeled Sandal, White B01MZ8TIW9 Parent1TO9 Womens Firm-Ground Non-Marking Cold Lining Urethane Sandals MJS03234 B07F69J5PC Parent , Lotus Women's Pika Sling Back Sandals (Black/Pewter), 8 UK 42 EU B0746F1TKP Parent , Summer Heel Peep Women's Sandals Open Toe Pure Color,Purple,40 B07DHG2F33 Parent , Dr. Brinkmann 340137, Womens Slippers B00JQ9N77Y ParentZHANGJIA MsFashion Women'S Shoes In Summer, Rome, With A Pair Of Rhiners And Fashion Women'S Shoes. B07DVPD4DS Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to

Filed Under: Media, Get to Know WMI

MINITOO GL224 MINITOO Ladies Buckle Red Synthetic Latin Synthetic B01M70RI8R Tango Ballroom Professional Dance Shoes Wedding Prom Sandals 2 UK Parent B01M70RI8R 7d8a692 -

All posts