Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Charles Women’s by Charles Charles David Women’s Charles Lauryn Wedge Sandal B075NSV82B Parent 5751458
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Charles Women’s by Charles Charles David Women’s Charles Lauryn Wedge Sandal B075NSV82B Parent 5751458

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Elisa Conte Roma 220F9 BLU Sandals Woman B0761M1F8G ParentElisa Conte Roma 09F9 Bordeaux Sandals Woman B0761K9JHK ParentWarmbat Australia Classic Choco Cracked Size EU 42 - UK 8.5 B0761PYY6Q Parent , Warmbat Australia Classic Choco Cracked Size EU 45 - UK 10.5 B0761RDFB5 Parent , Warmbat Australia Classic Choco Cracked Size EU 41 - UK 7.5 B0761R55GD Parent , Elisa Conte Roma 91 F9 Nero Sandals Woman B0761P9V45 ParentWarmbat Australia Classic Choco Cracked Size EU 43 - UK 9 B0761SDD3G Parent , Havaianas Women's Luna Print Sandal White B0761V64S3 ParentHavaianas Women's Slim Thematic Sandal Flip Flop B0761VBJ8F Parent , Men's/Women's Havaianas Women's Luna-w B0761WY496 Parent bargain modern Superb craftsmanship , Havaianas Women's Luna Print Sandal Navy Blue B0761WYV7P ParentHavaianas Women's Luna Print Sandal Black B0761XZ9PF ParentBugatti Women’s 411468815959 Ankle Strap Sandals B0761Y86J4 ParentMan/Woman Seychelles Women’s Chorus Mule B0762T3BR2 Parent Various styles At a lower price Most practical , CLARKS Women's Leisa Field Red Leather 11 A US B0762T9Q72 ParentCLARKS Women's Leisa Field Sand Leather 8 A US B0762TKTF8 ParentCLARKS Women's Leisa Field Sand Leather 9 A US B0762TY6GY ParentSteve Madden Women’s Courage Wedge Sandal B07643G8LQ Parent , Steve Madden Women’s Lapis Flat Sandal B07643PDNW ParentMan/Woman Pleaser Sky-308, Women’s Sandal B0764JFNNX Parent Crazy price a variety of Export , Grunland SA1753 Life Sandalo Donna P. B0764N94XD ParentMan's/Woman's BCBGeneration Women’s Farlyn Sandal B07658MHBJ Parent Louis, elaborate Carefully selected materials Amoy , Gentleman/Lady BCBGeneration Women’s Raelynn Sandal B07658NVLM Parent High quality and cheap Skilled manufacturing Easy lifeMan/Woman BCBGeneration Women’s Addie Sandal B076598G89 Parent bargain Optimal price British temperament , Mr/Ms Sbicca Women’s Pimlico Sandal B0765T9SYB Parent service Elegant and sturdy packaging Quality and consumer first , Sbicca Women’s Blooming Heeled Sandal B0765X72PB Parent , Man's/Woman's Sbicca Women's Nook Sandal B07661W22X Parent Aesthetic appearance At a lower price comfortableSteve Madden Women’s Nc-Brava Sandal B07675644L ParentMatisse Women's Half Moon Mule B0767S72VS Parent

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 RTRY Women'S Sandals Comfort Pp (Polypropylene) Spring Summer Casual Comfort Almond Peach Black 2In-2 3/4In Parent B074DVR3S7ZHZNVX Women's Shoes PU(Polyurethane) Summer Comfort Heels Chunky Heel Black/Pink / Almond Parent B07GS41W6SD.A.T.E. woman pink-silver sneakers Model W261 HILL LOW PONG SILVER-PINK Parent B01NC2QX0WBRÜTTING DYNAMIC Sport Women's Trainers, beige / Navy Parent B00SO66W18RTRY Sandals Spring Summer Fall Comfort Silica Gel Dress Casual Flat Heel Rivet Gold Sliver Gold Us6.5-7 / Eu37... Parent B074CWV44GSanuk Women’s Yoga Mat Tonal Flip-Flop B072KWD1YR Parent , Nike Women’s WMNS Ebernon Mid Basketball Shoes B07DCDH6ZS ParentNike Women's Flex Supreme Tr 4 Wolf Grey/Black Pnk Blst White Training Shoe 7.5 Women US B019HDXHQY Parentadidas Women’s W Adipure Sport Dgreyh/En Golf Shoe, Dark Grey/Energy Blue/Core Black B01IWCW6Q8 ParentRoma Boots Women's Evol Rain Boot B01L2WOLT0 ParentCliffs by White Mountain Womens Trident Fabric Round Toe Ankle Fashion Boots B01JIPZMGE ParentGanter Women’s Gloria-stieffl-g Ankle Boots B07CYGS2T8 ParentMan's/Woman's Tamaris Women's 1-1-26448-29/324 Boots B074TYF551 Parent Clearance price discount price Various latest designs , Sandalette-DEDE In autumn and winter, fashion is thick with women's boots, big yards, high boots, high heels, and high-profile women's boots. B07H7LBTR6 ParentVerbier Women's Weather Proof Quilted Winter Duck Boots Fleece Lining and Faux Fur Trim B00QQLILEY ParentCOOLCEPT Women Hidden Heel Boots Zipper B077JTJTN6 Parent , AdeeSu Womens Chunky Heels Low-Cut Uppers Suede Pumps Shoes B074W9JN63 Parent , Camper Women’s Balloon K200611 Wedge Sandal B0746YXM2N Parent , BalaMasa Ladies Solid Pull-On Patent Leather Pumps-Shoes B01L5I1DJW ParentGREY MER BENNY BLACK POWDER PINK HEELED SANDAL B01MY6XOLQ Parent , Wash & Go WAGG14390 Clog Foot, 39, blue B073X4NLYN ParentStoriana Scholl sandals Women Color Navy Blue Size 38 B071XYZK3W Parent , Trotters Women's Milly Wedge Sandal B00LMG7GDK ParentTingtingbin Female Sandals Women's Shoes Sandals Flats Shoes Women's Sandals B07D7YBCZ8 Parent , K&GQ sandals VB Lady Shoes Shallow-Tipped Diamond Velvet Noodle Banquet Shoes B07BSHNYVJ Parent , Bao Xing Bei Firm T Sandals/Boho Beach Slippers/Women's Flat Heels/Open Toe Sandals (Size : 36) B07CYX59Z3 ParentWomens New Flat Sandals Roman Shoes Clip Toe Feet Sandals Women PU Sandals Outdoor B07CLN94MV ParentAgooLar Women's Buckle PU Open Toe Kitten-Heels Solid Sandals B01IEDS0Z6 ParentMan/Woman Sole Sarina Sandals Black B07CT9HKY3 Parent Reliable quality First grade in its class SimpleNorthland Active Ls Sandal, Women’s Sports & Outdoor Sandals B00O8UGKAM Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

Charles Women’s by Charles Charles David Women’s Charles Lauryn Wedge Sandal B075NSV82B Parent 5751458 - slopshot-billiards.com

All posts