Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Gola 29670 Gola Women’s Triton 2 Fitness Fitness Shoes B077NX67BC Parent fddc700
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Gola 29670 Gola Women’s Triton 2 Fitness Fitness Shoes B077NX67BC Parent fddc700

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Men's/Women's Birkenstock Women’s Madrid Sandals B079NDW6RT Parent Crazy price Cheaper than the price International big nameFLYRCX Soft and comfortable shallow patent leather bow flat shoes pregnant women shoes foldable ballet shoes single... B07G881DYB Parentadidas Women’s Crazypower Tr W Sneakers B01N9IPU0A ParentMen's/Women's Asics Gel Fortify B01B66PZC4 Parent We have won praise from our customers. New style Most practical , Regatta Lady Eastmoor, Women’s Multisport Outdoor Shoes B01AL49XSO ParentAsics Gel-Fortify, Women's Running Shoes, Silver (Silver 9140), 7.5 UK B01B66QD0C ParentPuma Descendant v2 Wn's, Women's Running Shoes B00L9S7HJO ParentASICS Gel-Fortify, Women's Running Shoes, Silver (Silver 9140), 5.5 UK B01B66Q3OI Parent , Reebok Women’s Bd5549 Fitness Shoes B01NBNB58B Parent , Adidas G64598 adiZero Allegra II Tennis Women's Shoes B00AQBJD6A ParentPuma Faas 500 Support V2 W, Women's Running Shoes B00ZTVI84K Parentellesse Unisex Adults' Wills Fitness Shoes B071RSNYB9 Parent , adidas Women’s Cf Superhoops Mid Hi-Top Trainers B072R8C5S5 ParentSalming Speed Ladies Running Shoes B00TQ6U4NW Parent , Havaianas Luna Special Sandals Black B01N2OEQVD ParentCapezio Leather Character 2" Heel B0002RRQTY Parent , Womens Dawn Sports Trainer Style Leather Lawn Crown Bowls Shoes UK Sizes 3 to 8 B007K65S5E ParentPuma Ignite Mesh WN's, Women's Training Shoes B00WM6EHGS Parent , Footwear Studio Northwest Territory Womens Leather Waterproof Hiking Boots B01LYNASYQ Parent , Puma St Runner Plus, Unisex Adults’ Running Shoes B015OJP2CC ParentNorthland Professional Women’s Mia Leather Athleitc Sandals B01LWOXWQK Parent301 bloch tap shoes ladies black leather techno taps us size 10 uk size 7 B005HMNVSY ParentLadies Tan Or Black Satin Latin Ballroom Dance Shoes ANNA T-BAR 3" Flare By Topline Katz B01A704RZG Parent , Mizuno Wave Inspire 11, Women's Running Shoes B00RURJ7EG Parent , Puma Women’s Evospeed Haraka V3 Wn Running Shoe B01BETLHYS ParentGrunland Women’s Anin Beach and Pool Shoes, Smoked Pearl B07BH69XNK ParentElobaby Women's Wedding Shoes Latin Stiletto Solid Buckle Bridesmaid Peep Toe Satin/35-42 Size/9cm Heel B07DMK381S ParentNIKE Women’s Revolution 4 (Gs) Trail Running Shoes B00GY0BQGW Parent , Wilson Rush Pro 2.0 W Wh, Women’s Tennis B01CIHI9AU Parent

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to

Filed Under: Media

Oct 3 Fox Outdoor Aqua Shoes Neoprene Black Parent B06XCMJ7NJ , Frau Women's Scarpa Sportiva Donna Cross Trainers Marine 3.5 Parent B079Y74GJPYMFIE Summer fashion rough cross straps toe toe sandals ladies high heeled shoes. Parent B07CYTNY5Q , Showudesigns Womens Beach Water Shoes Animal Printing Girl Summer Air Mesh Flat Sneaker Parent B07DC4CVF4adidas Originals Women's NMD_R2 PK W Sneaker Black, 8.5 M US Parent B07712KYNX , Women Summer Lady Sandals, Bestoppen Sweet Flat Shoes Comfortable Beach Flip Flops Sandals B07GZJR5KZ Parent , Mukluks Women’s Muk LUKS Anabelle Rainboots Rain Shoe B01LML1G9Y Parent , Gabor 92.786.47 Women Chelsea Boots, Slip-on Boots, Black (Micro), 8 B07BHMP7ZV ParentHudson Women’s Rodney Chelsea Boots B06XG6MVJD Parent , Gentleman/Lady ALPE Women’s Gumboots B01N2IDWGO Parent Many styles Clearance Diversified new design , ZBeiBei Girls Party Dance Mid Heels Magic Buckle Satin Childrens Bridesmaid Shoes B07CTFM5KV ParentKPHY Female Spring Single Shoes Wild Women Early Spring Bow Tie Pointed Shoes Thick Heel 6Cm High Heel Shoes. B07CP6N9B4 Parent , Ed Hardy Raveen Women's Canvas Worker Boots (4.5 UK, Grey) B00EOVAA7O Parent , CLARKS Women's Mazlyn Artic, Olive Leather, 7 M US B01MYZFA3F ParentNAN Natural Rubber Bow Rain Boots Women Milky White (Color : White, Size : EU39/UK6.5/CN40) B07BTSFJ1G Parent , YMFIE Spring summer pointed shoes shallow shoes high heels ladies' sandals. B07D5WSGMV Parent , Padders Women's Rebecca Mary Jane B004U8W1VE ParentTed Baker Women’s Kytti Open Toe Sandals B078NC1YDF Parent , Fly London Women’s Thea724fly Open Toe Sandals B077C3KPPN ParentTAOFFEN Women Solid Platform High Heel Court Shoes B07BQSRFDV ParentAgooLar Women's Patent Leather Kitten-Heels Round Closed Toe Pull-On Court Shoes B07CV9J2FK Parent , Li Ye Feng Shop Summer Ladies high-Heeled Sandals Word Buckle New Sandals fine with Open-Toed Sandals Sexy Wild... B07CZW3D72 Parent , Women's Diamond Sandals Female 2018 Summer New Fashion Rome With Thick Heel Feet Ladies Herringbone Sandals (Size... B07CNXGNYC Parent , Cinzia Soft IO567-CV 002 Sandal Women B06XDYGF87 ParentWomens Ladies Roman Shoes Block Heel Zipper Boot Open Toe Gladiator Shoes Pumps Sandals B07DN4CPFT ParentWomen Sandals Summer Open Toe Cross Strap Fashion Wild Flat Bottom Roman Shoes B07CP6PB4C Parent , Women's Shoes PU Leather Spring Summer Comfort Novelty Sandals Chunky Heel Open Toe Buckle for Wedding Party &... B07CZ4SDQT ParentJSHOE Women's Latin Dance Shoes Salsa/Tango/Tea/Samba/Modern/Jazz Shoes Sandals High Heels,SilverHeeled7.5cm-UK6.5... B07D5GJ5QL Parent , Spring Casual Sneakers,Breathable Running Shoes, Korean Students ' Flat-bottom Shoes,Mesh Women Shoes B072DVK31C ParentGAOLIM The Girl Slippers Cool Drag And Half The Baotou Pointed Women'S Shoes Shoes Spring B07BZHSBHW Parent 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to

Filed Under: Media, Get to Know WMI

Gola 29670 Gola Women’s Triton 2 Fitness Fitness Shoes B077NX67BC Parent fddc700 - slopshot-billiards.com

All posts