Zenzzle Geometric Pattern with Paisley 25845 Print on Women's Zenzzle Running gamesworld-25844 Shoes Casual Lightweight Athletic Sneakers US... Parent B07838V56W 2a8b4a8

Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Zenzzle Geometric Pattern with Paisley 25845 Print on Women's Zenzzle Running gamesworld-25844 Shoes Casual Lightweight Athletic Sneakers US... Parent B07838V56W 2a8b4a8
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Zenzzle Geometric Pattern with Paisley 25845 Print on Women's Zenzzle Running gamesworld-25844 Shoes Casual Lightweight Athletic Sneakers US... Parent B07838V56W 2a8b4a8

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

MINITOO GL256 Ladies Cut-Out Breathable Gold Synthetic Sport Dance Shoes UK 2 Parent B078GRPT4RMINITOO GL256 Ladies Cut-Out Breathable Gold Synthetic Sport Dance Shoes UK 4.5 Parent B078GTJ78RMINITOO GL256 Ladies Cut-Out Breathable Gold Synthetic Sport Dance Shoes UK 2.5 Parent B078GTTMJS , ShangYi Customizable Women's Dance Shoes Latin/Dance Sneakers Silk Customized Heel Black/Pink/Red/Multi-color/... Parent B01G00JM8E , RUGAI-UE Flat Sandals Women Summer Heels Shoes Parent B073WTKWV1 , MINITOO QJ7014 Womens Crystals Black Satin Modern Salsa Tango Ballroom Latin Wedding Party Evening Dance Shoes... Parent B01M0GZ7Z6Adidas Hyperfast, Girls' Training Shoes, Pink (solar Pink/vivid Mint F14/flash Orange S15), 3.5 UK (36.67 EU) Parent B00QQQRS2U , adidas Hyperfast, Girls’ Training Shoes Parent B00QQQRUXMNorthland Professional Women’s Alvara Lc Shoe Low Rise Hiking Boots Parent B01M09U97VFYios Women'sHeels Spring Summer Fall Comfort PU Office & Career Party & Evening Dress Stiletto Heel Buckle Parent B074PKRBH5 , Salming Speed Ladies Running Shoes Parent B00TQ6U23O , YMFIE Summer fashion simple pinch towed beach towed antiskid toed swimming pool shoes Parent B07CF87622 , RUGAI-UE Simple Flat Belt Summer Beach Sandals Student Toe Shoes Parent B073WTSH1PFashionable New Style Cold Slippers, Women'S Rough Heel,Gray,Eu38Cn Parent B073VG43P6Fashionable New Style Cold Slippers, Women'S Rough Heel,Gray,Eu37Cn Parent B073VGG9ZF , Fashionable New Style Cold Slippers, Women'S Rough Heel,Gray,Eu35Cn Parent B073VGHYKTFashionable New Style Cold Slippers, Women'S Rough Heel,Gray,Eu39Cn Parent B073VGTZZ8 , Cole Haan Grandpro Tennis Metallic Womens Trainer Parent B07D38H3LX , Gentleman/Lady SUNDEK Circe Camo Sandal Parent B00Z0W2HOA Queensland Trendy Superb craftsmanship , Zenzzle Womens Running Shoes Mosaic Art Pattern Print for Ladies Outdoor Running Sneakers Parent B07CLGCMS6 , ZHZNVX Women's Shoes PU(Polyurethane) Fall Comfort Sneakers Flat Heel Round Toe White/Beige Parent B07H1FWL9P , Tamaris Women Plateau High-Top Sneakers Trainers Black Parent B07B8KV3BNShowudesigns Personalized Printing Butterfly Women Shoes Platform Sneakers Parent B075JG6Q7B , Womens Nike Roshe One Print Trainers (599432-660) UK 5.5 EUR 39 US 8 Parent B01KI3FIQOWomen's Profile heels for Sport and Hiking Boots (No 144 (L: 73 MM, width: 64 MM) Parent B00EOR3AZM , ZHZNVX Women's Comfort Shoes PU(Polyurethane) Fall Sneakers Creepers Round Toe Black/Almond Parent B07H2Z3G79 , Diesel D Velows D String Plus White Womens Leather Hi Trainers Parent B01MR5TVDI , Skechers Women's Kinetix Response Trainer Parent B004A58NOQ , Nike Air Huarache Run Womens Style : 634835-408 Size : 10 M US Parent B00KLIQKUU

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to

Filed Under: Media

Oct 3 BTBTAV In The Summer Ms.Anti-Slip With A Flat Base Cool Slippers European Code (35) Gray Parent B07DLSP8GV , YMFIE Summer fashion outdoor sandals for summer seaside beach sandals swimming pool shoes Parent B07CF85C18 , Pollini Sa26011g12td, Women’s High Trainers Parent B01EI6SCH4 , WXMDDN Latin Dance Shoes Women's Champagne Gold Dance Shoes Adult Seasons 5.5cm Outdoor Dance Shoes Modern Social... Parent B07BF7NC88Man/Woman Scholl Hamsa Sandals Natural Parent B01G5H1RYO for you to choose Selected materials Excellent function , Summer Women Fashion Sandals Comfortable High Heels,37 Purple High Heels 12Cm B072R37WW8 Parent , adidas Women’'s Eezay Soft Beach & Pool Shoes B072JMJ5Q8 ParentEmu Australia Platinum Stinger Mini Chestnut WP10003CHEST, Boots B00MP578Y4 Parent , Camper Women's Right Nina K400123 Ankle Boot B0746YZWY4 ParentWomen's Pointed PU High Heeled Ankle Boots Front Tie Cozy Slim High Heel Booties Bride Wedding Boots (Heel Height: 12Cm) B07HN7CN4J ParentWEIYIDQ High-Heeled Shoes Autumn And Winter Are Casual Comfortable Sharp High Heel And Bow Tie. B07H2G8HG8 ParentTop Shishang Women's rubber high boots/winter non-slip waterproof beef tendon bottom anti- acid garden boots buckle B07H56VVDY ParentAJUNR Work/Ladies Women's shoes style in autumn and winter round head Martin boots 10CM super high heel rough... B07H9XBL59 ParentLadies L6042 Fuchsia Fabric Diamante Swirly Trim Toe Post (UK 5) B007W0QL0O Parent , YVWTUC Women's Retro High-Heeled Shoes Cosy Stiletto Casual Shoes B07GLN759X ParentPleaser Classique 20, Women’s Closed-Toe Pumps B00KXKWRK8 Parent , JSHOE Women's Dance Shoes Latin Salsa/Tango/Tea/Samba/Modern/Jazz Shoes Sandals High Heels,Gold-heeled5cm-UK5/... B078W7F922 Parent , Heels Sandals/Ankle Strap Sandals/Open Toe Sandals/Women’s Sandals/In the summer, European and American Wind Night... B07DRLN5CQ ParentMen/Women Giudecca Manuk, Women’s Slingback B009RLDD0C Parent We have won praise from our customers. Quality First Maintenance capability , Single women new taste nightclubs fish tip shoes leopard lint-free water-resistant desktop high-heel shoes B0757M4JJQ Parent , GAOLIM Slippers Girls Cool In The Summer And, Through The Field And Wild Water Flat Bottom Drill Ocean Beach Shoes B07C3T5TR7 Parent , Yukun High heels Autumn Nude Color Side Waterproof Platform Pointed Stiletto Shoes Patent Leather 12Cm Super High... B07HFDC4QP Parent , Clarks Light Pink Leather 'Lafley Aletha' High Wedge Heel Peep Toe Sandals B07BZS2P8J ParentHyun Times Black Fine With High Heels Word Buckle Pointed Shoes B07CCZSLFY Parent , SBL Summer fashion ladies sandals flat shoes soft bottom buckle word sandals,White,34 B07FSDR9YM Parent , Hub Akita L37, Women’s Derbys B00VHWG9M8 ParentRavel Women's Judge Ankle Strap B0063RQJDQ Parent , AllhqFashion Women's High Heels Buckle Open Toe Sandals B01FNQDH1O ParentANNIKA. High Stiletto Heel Open Toe Ankle Strap Sandal B01NH9TYPW ParentEnval 1277433 Sandalo Velcro Women B07CCMB7JX Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to

Filed Under: Media, Get to Know WMI

Zenzzle Geometric Pattern with Paisley 25845 Print on Women's Zenzzle Running gamesworld-25844 Shoes Casual Lightweight Athletic Sneakers US... Parent B07838V56W 2a8b4a8 - slopshot-billiards.com

All posts